Social Norms: FE Colleges…Stockton on Tees
description
Transcript of Social Norms: FE Colleges…Stockton on Tees
![Page 1: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/1.jpg)
Social Norms: FE Colleges…Stockton on Tees
Catherine Wilburn, Research Executive, NWA Social Research Ltd.
![Page 2: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/2.jpg)
The Theory…The greatest influence - perceived behaviour of their direct peer group.
Misperceptions of others’ attitudes and/ or behaviour.
Passive acceptance of misperceptions.
Misperceptions are ‘self-perpetuating’
Individuals who do not personally engage in the problematic behaviour may contribute to the problem by the way in which they talk about the behaviour.
‘Real’ information – ‘myth busting’
![Page 3: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/3.jpg)
Social Norms in Stockton…During 2009, NWA Research Ltd developed the ‘You Said…’ social norms project in secondary schools across Stockton.
Over 1600 pupils in Year 7 and 9 completed questionnaires
Interventions developed for each school/ year group in conjunction with pupils by marketing company and used within schools
Pupils resurveyed in 2011 when they were in Years 9 and 11
Attitude and behaviour changes noted across all areas of risk taking behaviour
![Page 4: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/4.jpg)
Social Norms in Colleges…
Development of the questionnaire for a more mature student body i.e. questions geared towards staying safe when drinking, safe/ protected sex etc
Online completion of questionnaire Development of the marketing materials, using the generic posters as a base, and then encouraging and increasing student involvement in the wider promotionAllows comparisons between the prolonged and short-term effectiveness of the social norms approach - college cohort will incorporate some pupils from schools who have and have not been involved in the secondary school intervention
![Page 5: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/5.jpg)
The Colleges…
Egglescliffe Community CollegeStockton 6th Form CollegeConyers 6th Form CollegeStockton Riverside College (SRC)Bede 6th Form at SRC
Just over 900 6th Form/ FE students entering college for their first year completed a questionnaire
![Page 6: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/6.jpg)
The Findings…
![Page 7: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/7.jpg)
![Page 8: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/8.jpg)
![Page 9: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/9.jpg)
![Page 10: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/10.jpg)
![Page 11: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/11.jpg)
![Page 12: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/12.jpg)
![Page 13: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/13.jpg)
Intervention Materials…
![Page 14: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/14.jpg)
![Page 15: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/15.jpg)
![Page 16: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/16.jpg)
![Page 17: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/17.jpg)
![Page 18: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/18.jpg)
The Materials…
![Page 19: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/19.jpg)
![Page 20: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/20.jpg)
Did it work…?
![Page 21: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/21.jpg)
![Page 22: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/22.jpg)
![Page 23: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/23.jpg)
![Page 24: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/24.jpg)
![Page 25: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/25.jpg)
![Page 26: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/26.jpg)
![Page 27: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/27.jpg)
![Page 28: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/28.jpg)
![Page 29: Social Norms: FE Colleges…Stockton on Tees](https://reader035.fdocuments.in/reader035/viewer/2022062321/56813a2f550346895da217d7/html5/thumbnails/29.jpg)
Thanks for your time!Any Questions…?