Social networks and You !
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Social Networks and You !
(Internet Survey)
Vanina Delobelle, PhD
www.vaninadelobelle.com
April 2008
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Context of the survey
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Internet survey from the 9th till Internet survey from the 9th till the 16th of April 2008the 16th of April 2008
www.vaninadelobelle.comwww.twitter.com/vanina
LinkedIn Q/A
Context of the surveyContext of the survey
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RespondantsRespondants
66 answers66 answers
Others (Italy, Belgium, Spain, UK, Mexico, Netherlands, Slovenia) 11%
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RespondantsRespondants
15-24, 12%
45-54, 6%
25-34, 47%
35-44, 34%
>55, 1%
Age of respondants
Female, 37%
Male, 63%
Sex of respondants
Student, 4%
Other profession, 11%
Executive, 33%
Employee, 52%
Profession of respondants
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Responses
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To connect with former co-To connect with former co-workers !workers !
Why do you use social networks ?Why do you use social networks ?
33%
24%
21%
12%
10%
0% 5% 10% 15% 20% 25% 30% 35%
To connect withformer co-workers,
friends…
To communicate
To get new businessopportunities
To find a job
To find the rightpersons at the right
time
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LinkedIn !LinkedIn !
Which networks do you use the most ?Which networks do you use the most ?
LinkedIn, 44%Facebook, 19%
MySpace, 7%Others, 7%Orkut, 4%
Twitter, 8%
Hi5, 1%
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2 !2 !
On how many online networks are On how many online networks are you ACTIVELY present ?you ACTIVELY present ?
240%
510%
430%
320%
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0-4 !0-4 !
In social networks, to how many In social networks, to how many Groups do you belong ACTIVELY ?Groups do you belong ACTIVELY ?
5 to 1013%
More than 106%
0 to 481%
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Every day !Every day !
How often do you connect to How often do you connect to social networks ?social networks ?
56%
23%
19%
2%
0% 10% 20% 30% 40% 50% 60%
Every day
Every week
Every other day
Once in a while
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Medium !Medium !
How would you consider you fidelityHow would you consider you fidelityTo a network ?To a network ?
67%
17%
16%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Medium: If I find abetter one I wouldtransfer my data
High: I will not change
Low: I am in manynetworks but do not
do much of them
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No !No !
Would you pay to access a network ?Would you pay to access a network ?
Maybe17%
Yes8%
No75%
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Because already a lot of people Because already a lot of people joined the network !joined the network !
Why would you sign up to a Why would you sign up to a new social network ?new social network ?
7%
34%
32%
17%
9%
0% 5% 10% 15% 20% 25% 30% 35% 40%
For better spamcontrol
Because already a lotof people joined the
network
For better contactsmanagement
Because my friendinvited me
For better dataprivacy
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Yes !Yes !
For you, are social networks a « Must Have » For you, are social networks a « Must Have » to manage your online relations ?to manage your online relations ?
Yes, 58%
No, 42%
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For more conversations…
www.vaninadelobelle.com