Social Networks
-
Upload
andreas-jaffke -
Category
Business
-
view
5 -
download
1
description
Transcript of Social Networks
![Page 1: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/1.jpg)
Advertising and MarketingIn Social Network ServicesTowards the Community Marketing
Author: Javier Reyes
![Page 2: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/2.jpg)
IndexWeb evolution
Services/Tools of Social Network Services Platforms
Virtual Communities
![Page 3: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/3.jpg)
WEB 1.0The big spider net
WEB 2.0The collaborative Web
WEB 3.0The semantic Web
Social NetworksSocial WebTop
Web evolution
![Page 4: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/4.jpg)
WEB 1.0The big spider net
![Page 5: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/5.jpg)
WEB 2.0The collaborative Web
BlogsWikisSocial taggingRSSWidgetsWeb Applications
![Page 6: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/6.jpg)
WEB 2.0: Web applicationsFrom Desktop to WebTop
![Page 7: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/7.jpg)
Problems of Web 2.0Do I have to subscribe me again?
![Page 8: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/8.jpg)
Social NetworksThe human Web
![Page 9: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/9.jpg)
Six degrees of separationIt’s a small world!
![Page 10: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/10.jpg)
The wisdom of crowdsGroup decisions are better as any individual decision
¿How much does a cow weigh?
![Page 11: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/11.jpg)
Social Network Services Plaforms
29,918,788 67,447,996 unique visitors04/2008
![Page 12: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/12.jpg)
5,17%
4,98%
1,0%
2,0%
3,0%
4,0%
5,0%
6,0%
7,0%
Dec05
Feb06
Apr06
Jun06
Aug06
Oct06
Dec06
Feb07
Apr07
Jun07
Aug07
Oct07
Social NetworksEmail services
Traffic in UK: Social Networks vs. Email services
![Page 13: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/13.jpg)
2002 2003 2004 Q4 2008
My Space
FacebookFriendster
200 Million
Facebook vs MySpace
![Page 14: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/14.jpg)
Services/ToolsOf Social Network Services Platforms
![Page 15: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/15.jpg)
Social Network Services
All services under one roof
![Page 16: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/16.jpg)
Social Web Applications
![Page 17: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/17.jpg)
Social AdsTargeting the consumer
![Page 18: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/18.jpg)
PollsSelect your target
![Page 19: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/19.jpg)
Notifictions and Invitations Viral Marketing
Pass it on!…
![Page 20: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/20.jpg)
Virtual CommunitiesInside Social Network Services
![Page 21: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/21.jpg)
¿What is a Virtual Community?
A social system (A living organism)
A subject-matter related communication space
A conjunction of related communicative occurrences
Communication based on an technological infrastructure (For
instance WWW, handsets and email)
The communication is the process that constitutes a social system (community)
![Page 22: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/22.jpg)
Communities inside Social Networks
![Page 23: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/23.jpg)
Creating Global User Communities with sixjumps-Social Marketing Platform (SMP)
![Page 24: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/24.jpg)
Social Shopping¿Who inspires most trust?
83% Friends opinion
75% Press article or TV
69% Website of product or service
63% Expert’s opinion
60% clients opinion on website of product or service
![Page 25: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/25.jpg)
Social Shopping
Buy
Comment
Ask opinion
![Page 26: Social Networks](https://reader035.fdocuments.in/reader035/viewer/2022062614/54582d52af7959de728b768a/html5/thumbnails/26.jpg)
Jump into the Social NetworksBe only one on the Internet or be unique within the Social Networks