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Social Networking Study

Presented by Cui Ming

Luo Zhi (Flora) Li

Jacky Zhou Stephen Tan

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Library Services and Current Situation

1. Background

2. Survey results in the past

3. Exploring a new way for the future

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Social Networking Study and Steps of Action

Survey

Research

AlternativesEvaluations

Recommendation

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Websites of Students Preference

Row Labels Grand Total TotalFacebook 29 74% 66 57% 15 44% 5 71% 31 76% 18 72% 164 63%MSN 5 13% 25 22% 8 24% 1 14% 4 10% 4 16% 47 18%myBCIT 4 10% 17 15% 8 24% 0% 3 7% 2 8% 34 13%Other 0% 7 6% 2 6% 1 14% 3 7% 1 4% 14 5%MySpace 0% 0% 1 3% 0% 0% 0% 1 0%Twitter 1 3% 0% 0% 0% 0% 0% 1 0%Grand Total 39 100% 115 100% 34 100% 7 100% 41 100% 25 100% 261 100%

Frequency DistributionOPMTBMGT FMGT INTT ITMG MKTG

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Hours students using on these websites

Average=1.66 hours

Standard Deviation=1.4

Confidence Level: 95%

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Students did survey in the last 6 months

# of Student Percentage

Yes 125 48%

No 136 52%

Total 261 100%

Did survey in the last 6months

Functionality of Preference Websites

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Facebook•300,000,000•Advertising•Quiz Tool• No Professional survey

layout

MSN•Real people•Chatting•No professional survey

layout

MyBCIT•BCIT staff and students•Convey important

imformation•No survey function

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Evaluate Three Online Survey Tools

Criteria Importance Quia Survey Monkey Zoomerang Price 1 5 2 1 Ability to reach the targeted

group 5 25 10 5

Survey Set Up process 2 10 4 2 Report Layout 4 8 20 4 Question types 3 15 6 3

Total 15 63 42 15

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Quia

Delivery in five key features:

Cost

Ability to link target groups

Survey setting up process

Report layout

Question types

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Cost of Using Quia

30 days free trial

After trial

Number of Users

1 10 50 100

Price Per User

$49 $39 $33 $29

Annual Price $49 $390 $1650 $2900

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Quia’s Ability to link target groups

•Delivery the URL link to your own

email

• Post the URL link on a web site

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Quia’s Setting up process

• Set up a Quia account

• Login in your account

•Click the survey tab

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Quia’s Report Layout

• Count total numbers of respondents submitting

this survey

• Calculate numbers of respondents answering

each question

• Analyze result percentage for each question’s

answer

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Question Types

Multiple questio

n

Yes/No questio

n

Pop-up questio

n

Rating scale

question

Free respons

e questio

n

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Zoomerang

Cost of membership

Annual Fee/user Monthly fee/user

Free $ 0 $ 0

Pro $ 199 $ 19

Premium $ 599 $ 59

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Features for each member type

Free

Max. 30 survey questions/survey

Pro

Unlimited questions and responses

Premium

All the functions from the pro version

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Ability to link the targeted

group

•Email•Web site•Email distribution list

Survey setting up process

•Zoomerang account•Survey tab•Scratch or other text file

Report Layout

•Cross tab •Filtering•Charting•Result Widget•Export ability•Statistical analysis

Zoomerang

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Question Types

Single choice

Multiple choice

YES/NO

Open-ended

Rating scale

Survey Monkey

Price Table  BasicMonthly Pro

Annual Pro

Recurring Cost Free$19.95/month

$200/year

Number of responses allowed

100 per survey

1000 per month

unlimited

Response overage charge N/A $0.05 each

no charge

Number of questions per survey 10 unlimited

unlimited

Survey Monkey

Ability to Link to Target GroupSurvey setting up processReport layoutQuestion typesOther Functions

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Alternative 1 – Websites

Advantages Disadvantages

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Alternative 2 – Quia

Disadvantages Advantages

Alternative 3 - Combination of Websites and Survey Tool

On-line Survey Tool Contains the

Survey

It is so EASY

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Evaluate Three Alternatives

Criteria weight Alt1 - Websites Alt2 - Quia Alt3 - Websites + QuiaPrice 1 5 1 3Ability to reach the targeted group 5 15 5 25Survey Set Up Process 2 10 10 10Report Layout 4 4 12 20Question Types 3 3 9 15Total 15 37 37 73

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RecommendationQuia

Social Networking Websites

Most efficient

and effective method

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Bibliography 2007 BCIT Library Student Survey Results. Retrieved 11 21, 2009, from

http://www.bcit.ca/files/library/pdf/bcit-2007libsurvey.pdf Source: FDCH Regulatory Intelligence Database, May 01, 2009 http://www.facebook.com www.quia.com/web Product Feature Comparison. Retrieved 1106, 2009, from

http://www.zoomerang.com/pricing/ Create a New Survey. Retrieved 1106, 2009, from

http://zoomerang.custhelp.com/app/answers/detail/a_id/405/kw/create%20new%20survey/r_id/132385

Zoomerang Survey Coach: Analyzing Your Survey Results. Retrieved 1106, 2009, from http://zoomerang.custhelp.com/app/answers/detail/a_id/1319/kw/analysis/r_id/132385

Feature Highlights. (n.d.). Retrieved 11 10, 2009, from Survey Monkey: http://www.surveymonkey.com/Home_FeaturesDesign.aspx

Our Pricing Fits Every Budget. (n.d.). Retrieved 11 10, 2009, from Survey Monkey: http://www.surveymonkey.com/Home_Pricing.aspx

Why you should choose survey monkey. (n.d.). Retrieved 11 10, 2009, from Survey Monkey: http://www.surveymonkey.com/Home_Reasons.aspx

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Thank You and Questions