Social Networking in Cambridge
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Transcript of Social Networking in Cambridge
The Cambridge Link-up
event sponsors
Social networking event for members of the
Only Marketing Jobs LinkedIN Group
10th March 2010
River Bar & Kitchen, Cambridge
A social network:
An interactive structure made of
individuals (or organizations) called
‘nodes’, which are connected by one or
more specific types of interdependency.
…it pays to know peopleThe Cambridge Link-up
Wikipedia
Social events allow you to:
Connect with people
Exchange business ideas
Develop your brand
Enhance your career
…and that’s what business networking is.
…it pays to know people
01
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The Cambridge Link-up
12,000 The number of members in the
UK Marketing Lounge Group,
making it by far the largest UK
marketing hub on LinkedIN.
…it pays to know peopleThe Cambridge Link-up
LinkedIn is now the
undisputed world champion
of professional social media.Those not engaged are
conspicuous by their absence.
Only Marketing Jobs
…it pays to know peopleThe Cambridge Link-up
Everything is changing.
People are connecting and working
together. The Internet is enabling
conversations and there is nothing
corporations can do about it.
…it pays to know people
Only Marketing Jobs
The Cambridge Link-up
Social media is like teen sex.
Everyone wants to do it.
Nobody knows how.
When it’s finally done there is
surprise it’s not better.
Avinash Kaushik, Analytics Evangelist, Google
…it pays to know peopleThe Cambridge Link-up
2 out of 3people find a job through networking.
…it pays to know peopleThe Cambridge Link-up
…it pays to know people
3The number of seconds it takes
to form an opinion of someone.
Internet research
The Cambridge Link-up
Referral-basedrecruitmentwill be a significant feature of the employment landscape within 2 years.
…it pays to know people
Only Marketing Jobs
The Cambridge Link-up
How you perceive yourself is
important. But what really matters is
how you are perceived by others.
What is ‘brand you’ telling the world?
Only Marketing Jobs
…it pays to know peopleThe Cambridge Link-up
Social networking can be a maze of
duplications and dead ends.
Using an established recruiter is
like having online Sat Nav.
…it pays to know peopleThe Cambridge Link-up
Technology is shifting the power away
from the editors, the publishers, the
establishment and the media elite.
Now it’s the people who
are in control.
Rupert Murdoch, Global Media Entrepreneur
…it pays to know peopleThe Cambridge Link-up
It is thought that 70% of job
vacancies are never advertised.
So you need to make sure that
you can be found.
…it pays to know peopleThe Cambridge Link-up
For companies, resistance to
social media is futile.
Your competitors
are already there.
Your customers
have been there for a long time.
…it pays to know people
Business Week
The Cambridge Link-up
Stop thinking
‘campaigns’
…it pays to know people
Start thinking
‘conversations’
The Cambridge Link-up
…it pays to know people
10The number of new contacts you
should have before you leave tonight.
That’s a conversation with someone
different every 30 minutes.
The Cambridge Link-up
Some people want it to happen,
some wish it would happen,
others make it happen.
…it pays to know peopleThe Cambridge Link-up
The successful networkers I know,
the ones receiving tons of referrals
and feeling truly happy about
themselves, continually put the other
person's needs ahead of their own.
Bob Burg, Author and Networking Expert
…it pays to know peopleThe Cambridge Link-up
You are like an ant.
They can’t survive on their own,
either. Ants help other workers in
their colonies. It is the very
definition of altruism.
Simon Lewis, Only Marketing Jobs
…it pays to know peopleThe Cambridge Link-up
More business decisions occur
over lunch and dinner than at
any other time, yet no MBA
courses are given on the subject.
…it pays to know people
Anonymous
The Cambridge Link-up
A shifting business climate
creates an ever-moving target.
A moving target is easier to hit if you’re moving with it.
…it pays to know peopleThe Cambridge Link-up
The way of the world is meeting
people through other people.
There’s nothing new about it.
…it pays to know people
Only Marketing Jobs
The Cambridge Link-up
All things being equal, people
will do business with and refer
business to those people they
know, like and trust.
Bob Burg, Author and Networking Expert
…it pays to know peopleThe Cambridge Link-up
The current economic climate
lays a responsibility on us all to
find ways to increase the
awareness of our expertise.
…it pays to know peopleThe Cambridge Link-up
…it pays to know people
11The number of potential Dark Sides in
every individual. Finding out what they
are and managing them better is what
separates success from also-ran.
The Cambridge Link-up
Openly and actively engage
with others by offering support,
advice and friendship.
Do this without expectation of
reward and it will soon some back
to you by the truckload.
…it pays to know peopleThe Cambridge Link-up
Business cards can be used to
pick spinach from your teeth.
They do have other uses though:
for example, you could call one of
the numbers you find and say
‘hey, remember me..?’
…it pays to know people
Simon Lewis, Only Marketing Jobs
The Cambridge Link-up