Social Networking: how to make a positive impact on your practice and healthcare
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Transcript of Social Networking: how to make a positive impact on your practice and healthcare
optimawomenshealthcare.com
drjerath.com
Krause CPA Konnect | October 24, 2012
Social Media Doctor Doctor heads to social media to find patients
9News Video
Profile story by Cheryl Preheim
November 4, 2011
General Information
Krause CPA Konnect | October 24, 2012
Vandna Jerath, MD, FACOG FACOG - Board-Certified Private practice - 14 years Previously in Westminster/Thornton Recently relocated to Parker Adventist Hospital Full-scope obstetrics & gynecology Enjoy education and community outreach Disclosure – no affiliations Not a social media expert – just decided to try it
Now active user and advocate Now a local pioneer, expert, and resource Presentations/Consulting
DMS, PAH, 4corners MGMA, colleagues, practice managers, case studies
drjerath.com
Krause CPA Konnect | October 24, 2012
Optima Women’s Healthcare Services
Low and high risk obstetrics Minimally invasive gynecologic surgery Novasure and Thermachoice Endometrial ablation Essure sterilization Family planning and infertility Menopause and hormone replacement therapy Bladder retraining and incontinence surgery
Women’s health resource/expert Female empowerment Spa-like setting Individualized, personalized, and compassionate care optimawomenshealthcare.com
Krause CPA Konnect | October 24, 2012
Objectives Discuss social media, the variety of platforms, and why
it is so important
Discuss how social media impacts healthcare and how to benefit from social networking.
Discuss how to grow a practice (or promote other healthcare objectives) via word of mouse.
Overview
Krause CPA Konnect | October 24, 2012
What is Social Media? A cocktail party or networking event
Microblogging or “small talk”
Collaborative online networking and communication Starting a conversation Developing a relationship Maintaining communication 60-90% people use internet for health related information Usage
Personal vs professional
Here to stay – NOT A TREND Strong growth and future Time to get on board
Krause CPA Konnect | October 24, 2012
Inspiration “Profits are like oxygen. You need it to survive, but ultimately
what matters is passion, growth, and a higher purpose.” @zappos – Tony Hsieh, CEO
“Transparency & Values: Twitter constantly reminds me of who I want to be, and what I want Zappos to stand for”
“Reframing Reality: Twitter encourages me to search for ways to view reality in a funnier and/or more positive way”
“Helping Others: Twitter makes me think about how to make a positive impact on other people’s lives”
“Gratitude: Twitter helps me notice and appreciate the little things in life”
Krause CPA Konnect | October 24, 2012
Growth and Reach of Social Media To reach 50 million users
Radio - 38 years TV - 13 years Internet - 4 years Facebook – less than 6 months
Social Media Now Facebook - 1 billion users Twitter - 500 million users Linked In - 175 million users YouTube - 800 million users Google+ - 100 million users Pinterest – 20 million users Blogs - 150 million Other - My Space, Flickr, Yelp, Yammer Medical – Sermo, Medpedia, PPT
Krause CPA Konnect | October 24, 2012
A Day In the Internet Infographic
Demonstrates the power and reach of the internet
Krause CPA Konnect | October 24, 2012
Hospital Usage U.S. Hospitals that use Social Networking tools 1,501 Hospitals total 695 YouTube Channels 1264 Facebook pages 967 Twitter Accounts 651 LinkedIn Accounts 1116 Four Square 185 Blogs 55 Google + Circle
6,379 Hospital Social Networking Sites Sources:
Krause CPA Konnect | October 24, 2012
Types of Social Media Facebook Twitter Linked In YouTube Google + Pinterest Four Square My Space Flickr Tumblr Yelp Yammer Blog Website Medical
Sermo Medpedia PPT
Krause CPA Konnect | October 24, 2012
Why Use Social Media? My Top Ten Reasons
Branding
Marketing/Growth
Patient and Self -Education
Community Outreach
Transparency/Credibility
Loyalty
Interest/Interaction/Engagement
Networking/Messaging
Direct Access
Innovation
My Experience
Krause CPA Konnect | October 24, 2012
My Social Media Usage Facebook
Facebook.com/drjerath Facebook.com/optimawhc
Twitter Twitter.com/drjerath Twitter.com/optimawhc
YouTube Youtube.com/doctorjerath
Linked In Linkedin.com/in/drjerath
Google + Gplus.to/drjerath Gplus.to/optimawhc
Pinterest Pinterest.com/drjerath Pinterest.com/optimawhc
Blog Drjerath.com
Website Optimawomenshealthcare.com
Krause CPA Konnect | October 24, 2012
My Content Women’s health My ob/gyn practice Baby photos (with patient consent) Pregnancy tips Medical issue in the news General medicine Healthcare reform Health awareness promotion Trivia – OptimaWHC Healthe-Challenge Polls Contests Sports Politics World news Fashion
Krause CPA Konnect | October 24, 2012
My Costs & Investment FREE
Time is money
Time investment Full-time ob/gyn, patients come first
3 months solid to get started
Maintenance 1-2 hours/week
Minimal website and blog hosting fee < $20/month
Marketing Most practices 5-10% of revenue
I spend < $1000/year
Krause CPA Konnect | October 24, 2012
My Success One of the first physicians locally with extensive social media involvement
Over 5000 social media connections
New physician in new market/community
Marketing and growth opportunity
New patients
Creating a brand and credibility
Develop and maintain loyalty
Provide transparency
Patient and community outreach and education
Ability to be a resource
Patient interaction and word of mouse
Direct physician access
Positive image
Exponential growth
Increased online visibility
Higher SEO
Network with other colleagues
New opportunities
Considered a local #hcsm expert and pioneer
Writing articles, interviews, blogs, presentations, consulting
Staff involvement
FUN
Krause CPA Konnect | October 24, 2012
My ROI
25
10
40
25
Patient Referral Sources
COG Patients
Print/Other
Referrals
Social Media
My Positive Exposure
Krause CPA Konnect | October 24, 2012
Facebook.com/greenwaymedical
Krause CPA Konnect | October 24, 2012
Doctors and Social Media: should the two mix?
Krause CPA Konnect | October 24, 2012
Doctors and Social Media: should the two mix?
Another local doctor that tweets frequently is Dr. Vandna Jerath, MD of Optima Women's Healthcare. She tweets both about what's going on in the women's health field locally and on a more global scale, showing that she keeps up-to-date with current medical knowledge. She also engages people on a personal level, whether they are patients or not. For example, awhile back a rather touchy, and often considered controversial, subject came up. When differing points of view were presented, she didn't attack or say anything resembling "I'm a doctor so what I say is the only thing that matters," like many doctors I have encountered. She addressed each point of view from an honest perspective and even acknowledged that, in some cases, what is right for one family may not be right for another. I admit that I was very impressed by this.
I'm not a patient of either of these doctors but I follow them, regardless, as the information that they share can be helpful, especially in the case of Dr. Jerath.
Krause CPA Konnect | October 24, 2012
Facebook Tips for Doctors’ Offices and Medical Practices
Krause CPA Konnect | October 24, 2012
Facebook Tips for Doctors’ Offices and Medical Practices
Krause CPA Konnect | October 24, 2012
Facebook Tips for Doctors’ Offices and Medical Practices Be a source of health tips or medical news Answer a medical question in general terms, suggest an appointment Answer common questions coming in to the office Answer a patient billing complaint Always thank patients for endorsements (it encourages more) Show benefits and answer questions about a therapy Show a specific expertise Show a new or improved piece of technology Show an educational video Introduce or recognize doctors and staff Introduce or recognize doctors and staff Show some personality of your office Offer an educational or inspirational contest on Facebook Ask a question with Facebook’s polling function Make a seasonal or short-time offer Promote your patient portal or blog Show community spirit — let your page be a neighborhood bulletin board
Krause CPA Konnect | October 24, 2012
Physician Social Media Users Say ROI is Real -
My Social Media
Krause CPA Konnect | October 24, 2012
Facebook.com/drjerath
Krause CPA Konnect | October 24, 2012
Facebook.com/drjerath
Krause CPA Konnect | October 24, 2012
Facebook.com/drjerath
Krause CPA Konnect | October 24, 2012
Facebook.com/drjerath
Krause CPA Konnect | October 24, 2012
Facebook.com/drjerath
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Facebook.com/drjerath
Krause CPA Konnect | October 24, 2012
Facebook.com/optimawhc
Krause CPA Konnect | October 24, 2012
Facebook.com/optimawhc
Krause CPA Konnect | October 24, 2012
Facebook.com/optimawhc
Krause CPA Konnect | October 24, 2012
Facebook.com/optimawhc
Krause CPA Konnect | October 24, 2012
Facebook.com/optimawhc
Krause CPA Konnect | October 24, 2012
Facebook.com/optimawhc
Krause CPA Konnect | October 24, 2012
Facebook.com/optimawhc
Krause CPA Konnect | October 24, 2012
Facebook.com/optimawhc
Krause CPA Konnect | October 24, 2012
Facebook.com/optimawhc
Krause CPA Konnect | October 24, 2012
Facebook.com/optimawhc
Krause CPA Konnect | October 24, 2012
Facebook.com/optimawhc
Krause CPA Konnect | October 24, 2012
Twitter.com/drjerath
Krause CPA Konnect | October 24, 2012
Twitter.com/drjerath
Krause CPA Konnect | October 24, 2012
Twitter.com/drjerath
Krause CPA Konnect | October 24, 2012
Twitter.com/drjerath
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Twitter.com/optimawhc
Krause CPA Konnect | October 24, 2012
Linkedin.com/in/drjerath
Krause CPA Konnect | October 24, 2012
Youtube.com/doctorjerath
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Gplus.to/drjerath
Krause CPA Konnect | October 24, 2012
Gplus.to/optimawhc
Krause CPA Konnect | October 24, 2012
Pinterest.com/drjerath
Krause CPA Konnect | October 24, 2012
Pinterest.com/drjerath
Krause CPA Konnect | October 24, 2012
Drjerath.com
Krause CPA Konnect | October 24, 2012
Drjerath.com
Krause CPA Konnect | October 24, 2012
Optimawomenshealthcare.com
Krause CPA Konnect | October 24, 2012
Optimawomenshealthcare.com
Krause CPA Konnect | October 24, 2012
Optimawomenshealthcare.com
Krause CPA Konnect | October 24, 2012
Optimawomenshealthcare.com
Krause CPA Konnect | October 24, 2012
Optimawomenshealthcare.com
Krause CPA Konnect | October 24, 2012
Optimawomenshealthcare.com
Krause CPA Konnect | October 24, 2012
Optimawomenshealthcare.com
Getting Started
Krause CPA Konnect | October 24, 2012
Getting Started Getting started
Challenging Overwhelming Can be done on your own Inexpensive Investment of time
Use local resources Social Media 101 workshop Professional internet, SEO, marketing companies Read blogs and advice on the internet Try it, experiment and learn Keep learning Work in progress Have fun – it is NOT a chore
Krause CPA Konnect | October 24, 2012
Simple Steps Set-up Google alert Set-up Google analytics Set-up website Identify who can manage your social media Have a social media policy Encourage the physicians to participate Start with a facebook practice page and tell your patients Expand from there Rotate content on your sites Engage your audience
Krause CPA Konnect | October 24, 2012
Advertise your Social Media Business Cards Marketing Tell patients Newsletters Emails Postcards Brochures Patient Portal Flyers Encourage participation Encourage staff Create engagement and interaction
Krause CPA Konnect | October 24, 2012
Email Signature
Krause CPA Konnect | October 24, 2012
Brochure
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Your Concerns HIPAA compliance
Patient interaction
Patient consent
Boundaries
Medical Advice
Ethical Standards
Time consumption
Management of social media
Getting started
Future #HCSM
Krause CPA Konnect | October 24, 2012
Future of healthcare social media More physician involvement More hospital involvement More patient interaction and communication More collaborative networking Telemedicine Medical and Healthcare Apps Direct healthcare and medical advice Medical news Medical surveys Medical marketing Referrals Emergency and Disaster Information
Resources
Krause CPA Konnect | October 24, 2012
My Top Ten Tips Be yourself and be personable
Share, share, and share
Keep professional and ethical boundaries
Know why you are doing this and what your goals are
Know your audience
Engage your fans, patients, followers, supporters, & friends
Be a resource, leader, and expert
Listen, ask, acknowledge, and respond (don’t be self-absorbed) – keep learning
Keep branding and marketing
ALWAYS stay positive
Krause CPA Konnect | October 24, 2012
My Favorite Resources Socialmedia.mayoclinic.org Smedio.com Socialmediaexaminer.com Blog.Hubspot.com Healthissocial.com Business.twitter.com Chrisbrogan.com Problogger.com Copyblogger.com Ebennett.org Mashable.com Kevinmd.com
Krause CPA Konnect | October 24, 2012
Facebook Page Timeline Cheat Sheet - Infographic
Everything you need to know to get started with or manage a business facebook timeline page
6 steps from Hubspot
Read more:
Krause CPA Konnect | October 24, 2012
Facebook Page Timeline Cheat Sheet
Krause CPA Konnect | October 24, 2012
Facebook Page Timeline Cheat Sheet
Krause CPA Konnect | October 24, 2012
Facebook Page Timeline Cheat Sheet
Krause CPA Konnect | October 24, 2012
Facebook Page Timeline Cheat Sheet
Krause CPA Konnect | October 24, 2012
Contact Information Vandna Jerath, MD
Optima Women’s Healthcare Sierra Medical Office Building Parker Adventist Hospital Campus 9399 Crown Crest Blvd, Suite 450 Parker, CO 80138 303.805.1807 P | 303.595.5390 F optimawomenshealthcare.com drjerath.com Email - [email protected]