Social Networking(for people over

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“Social Networking”is the practice of expanding the

number of one’s

Business

Socialcontacts by making

Connectionsthrough individuals

and/or

3RIGHT?

Social networking is something only for “the kids”, those “digital natives”. You

know, the ones born with laptops on their laps…

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Wrong!

Believe it or not,

too!

can get something

out of it

us “old folks”

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5 things that we will learn

Why? What will I get out of it?

To be cautious, but not fearful

How not to look like a tourist (i.e., how to blend in)

Some of the tools in the toolbox(some high-level, some in-depth)

How to apply this course “out there”

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Is this you?

• You’re a “Noob” (we’ll get to that later)

• You’re (somewhat of) a sceptic

• You’re “seasoned” – you’ve been around, know what’s important

• You’re not an “open book” – you value, and are even very guarded of your privacy

• Time, you have none

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Why?

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Myth vs. Reality

• Is there a gap? Sure, but it’s closing.• Teens make up 9% of Facebook users, 11% of Twitter• Fastest growing Facebook demographic = 55-65 year-old

females

"Social media is like teen sex, everyone wants to do it. No one actually knows how. When finally done, there is

surprise it's not better.“ – Twitter user

“…and the thought of your parents doing it turns you off it.” – Scott Gow

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What do

and

have in common?

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Why #1: Defining and Promoting a Strong Personal Brand

• How you present yourself to the World• What you want people to know/feel about you• Can work both ways…

You?

Bill Cosby had a comedy routine about cocaine…

Cosby: “What is it about cocaine that makes it so

wonderful?” Enthusiast: "Because it intensifies your personality.”Cosby: “But what if you are a jerk?”

Warning:You are not the only one putting stuff about you out there.

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yourself

Just for fun…

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“Lily Allen, Lonely Island and that guy from Journey”

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Why #2: Building a Strong Network

• Most job openings are never advertised, but filled through word-of-mouth or networking (i.e., the "hidden job market.“)

• A friend in need… appeals for help

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There’s a group for that

High School “Real World” Networked World

“So this is the world, and there are almost six billion people on it. When I was a kid, there were

three. It's hard to keep up.” – Jerry Maguire

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What’s wrong with this

picture?

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Ever feel like you’re being

At risk…• Identity theft• Embarrassment• Personal loss• Reputation• Will vary: Who you are, what you value.

watched?

Where are you on theprivacy scale?Q.

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“I’ve been robbed, send money!”

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“First of all, I want everybody here to be careful about what you post on Facebook, because in the YouTube age,

, it will be pulled up again later somewhere in your life. And when you’re young, you know, you make mistakes and you do somestupid stuff”

whatever you do

President Obama ~ Sept. 8, 2009Addressing the students of America

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Never

Boss mom

put anything “out there” that you wouldn’t want

your

to see

and/or

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Other Considerations

• Passwords (change often, never share)• Website security settings (they’re there for

a reason, use them)• Keep your personal information personal• Never take candy from strangers• Don’t let others access SN sites with your

computer• Don’t auto-save password

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How to Blend in With The

Locals

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The Basics

• Profile/Bio• Avatar *• Link• Terminology *• Privacy settings *• “Friendship” (i.e., your network) *• Strategy *• One-to-many versus one-to-one• Signal:Noise

* Stay tuned, more on this later

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What are they talking about?

1.LOL2.LMK3.TTYL

Pop Quiz: Also:• LMAO• ROTFL• IMHO• WTH• WTF• BTW• IRL• FTF

• J/K• FB• OH• FTL• FTW• TY• YW• TMI

Anybody guess what these three mean?

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What are they talking about?• FAIL• Woot• Pwned• Noob• Troll

Any others?

• Memes• Lolcats:

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Avatar 101

• Nothing says “Noob” like a generic avatar• Basics: size, etc.• Common avatar “Types”:

– Headshot– “Hey look, I pro-created!”– “Hey look, someone married me!”– “Hey look, I’m successful!”– I love my pet– I have a cause– “The good old days” shot

• Don’t worry, help is available• Gravatar.com (site-to-site consistency)

MadMenYourself.com

Obamicon.me

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Social Net-iquette

• To “friend” or not “to friend”

• Shameless self-promotion

• “Push” v. “conversation”

• Authenticity• Giving credit where

credit is due• “Hey, look at me!”• TMI• Post about others what

you would have them post of you.

(customs)

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So,should you “friend”

yourboss?Your mom?

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Thinkget out of it

get into it

about what you want to

before you

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Strategy

• Who do you want / not want to connect with?• What do you have to say? Do you want to get out of it?• Where (on what sites) will you establish your “online

brand”• When will you find time to participate? How often?• Why are you doing what you’re doing?• How do you want to represent yourself on the various

sites?

Any personal strategies to share?

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The “Stuff”(the social networking toolbox)

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What the heck is it?

• Founded by Jack Dorsey, Biz Stone, and Evan Williams in March 2006, San Francisco, California

• Express yourself in 140 characters or less • Updates via SMS, instant messaging, email, Twitter’s

website and third party applications (e.g., Tweetdeck, Twitterberry)

• It’s free• 25 Million Worldwide (est.) ~ 18M US by end of year• Home to the ridiculous and the revolutionary:

– Ashton Kutcher v. CNN– Mumbai, Iran, Hudson River Crash – Dead celebrities.– …and Shaquille Oneal

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The Basics

• “What are you doing?”• Your “Twitter handle”• Follow, be followed and/or block• Profile Picture• Background• “Mentions” (formerly replies)• Retweets• Direct Messages• Favourites• Trending Topics• Search Twitter• #hashtags

by Geek and Poke

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“Twitterific” Acronyms/Memes

• RT• DM• “Deets”• Tweetups• Causes (Iran green)

(the problem with 140 characters)

• #followfriday• #chats• #Blamedrewscancer• Moonfruit• #showcase09

FAIL

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Getting the most out of it

• Tweet• Follow and be followed:

– Find people with Twellow directory– Retweet others, tweet to be retweeted– Participate in “chats”: #blogchat, #prchat

• Use Twitter search, Twitterfall, etc.• Use #hashtags• url shorteners (bit.ly)• Have “conversations”• Enhance the conference experience• Get updates from people/brands you want

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Retweet

• 1.44% of tweets are retweets• Often links• RT @username: Original tweet• Considerations

– 120 characters– Consider your audience– Give credit– Don’t edit too much, change meaning– Add something– Thank people for retweeting your tweets

• “Please RT”Helpful resource: www.retweet.com

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Columns

Accounts

Shorteners

Pics

Filters

Search

Facebook

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Twitter is like…

…a river…a cocktail party

If Twitter lends itself to anything more than acronyms, it’s

rationalizing your Twitter use

So, from me to you…

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“Memphis, the home of FedEx”

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“The Cisco Fatty”

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“The rise of the self-proclaimed guru”

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“Politicians on Twitter”

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Next Steps

1. Visit www.twitter.com2. View/observe/get the lay of the

land3. Join4. Enjoy

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What the heck is it?

• A social utility that helps people communicate more efficiently with their friends, family and coworkers

• Founded February 2004• Began as college “facebook”• Harvard Colleges World; Paper Online• 900+ employees• 300 million+ users, worldwide (70% non-US)• 120 million+ log on at least once per day• 1 billion+ photos uploaded each month• 10 million+ videos uploaded each month• 2.5 million+ events created each month

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The Basics

• “What’s on your mind?”• Chat• Networks• Profile• Pages• Inbox• Friends

• Applications• Photos• Groups• Notes• Events• Wall

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Getting the most out of it

• Develop your Facebook strategy*• Complete your profile• Regularly update your status• Log in with regularity, see what people are up to• Join groups• Share photos

* Stay tuned, more on this later

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Developing a FB Strategy

• Why? What do you want to get out of it? Stay connected, play games, draw attention?

• Who? Tight circle of friends, family, school chums, The World?

• What? Updates, lurk, photos, more?• When? Every day, infrequently?

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Beware what you (and others) post on Facebook

• Personal information• Photos • Comments on your status• Other people’s statuses

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“How not to get/keep a job”

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“I write speeches for Barrack!”

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“Crime does not pay”

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“Social Media Mommies”

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“Keeping tabs on the kids”

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Next Steps

• Visit www.facebook.com• View/observe/get the lay of the

land• Join• Enjoy.

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What the heck is it?

• Founded May 2003• Five founders, five networks = 350 contacts• 385 employees• It’s free (there are business accounts)• 47 million+ professionals, worldwide (200

countries)• 1st, 2nd, 3rd, n-degree links

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The Basics

• Profile• Network

(“Connections”)• Status and networking

updates• Inbox• Groups• Applications

• Introductions• Recommendations• Jobs• Answers• Events• Polls

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Getting the most out of it

• Complete your profile• Keep it up to date• Make connections• Request introductions• Make recommendations• Join groups• Join discussions• Answer questions• Use the applications

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Don’t…• Put anything in the name field - other than your name.• Create your LinkedIn Profile in LinkedIn.• Use boudoir shots or your business logo for your LinkedIn

photo.• Ignore the update function.• Leave your “public profile” unedited.• Ignore your website link and make sure to customize it.• Use “experience” to reflect a simple copy of your resume.• Use “education” to simply reflect your traditional education.• Ignore the Summary section!• Forget to use the applications

Source: Ten Things Not to do on LinkedIn: http://linkedintobusiness.com/?p=465

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Next Steps

• Visit www.linkedin.com• View/observe/get the lay of the

land• Join• Enjoy.

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Recap

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Summary

• It’s not just for the kids• Reduced the tension

– How to blend– How to stay safe

• Intro to the top tools• Foundation for “out there”

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Before You Leave

(the course that keeps on giving)

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http://www.slideshare.net/scottgow

Presentations, on all topics:

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Questions? Answers?

Scott GowScott.Gow@Ontario.ca

@scottgow