Social networking for business
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Microsoft Confidential 1WWSMM 2000
Social Networking for Business
Suresh RamaniChief Executive - TechgyanEmail: [email protected] :www.techgyan.comIndia : www.techgyan.in
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Microsoft Confidential 2WWSMM 2000
OR
My Experiments with Social Networking
Suresh RamaniChief Executive - TechgyanEmail: [email protected] :www.techgyan.comIndia : www.techgyan.in
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Microsoft Confidential 3WWSMM 2000
The Story Blogs
Q&A
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Microsoft Confidential 4WWSMM 2000
Why Blogs The PAL nomination in July 2007
Need to Build Community
Choosing the Right Theme “Partnering for Success “
The Vehicle “LIVE Spaces” http://ramanisk.spaces.live.com
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Microsoft Confidential 5WWSMM 2000
Blog Features
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Microsoft Confidential 6WWSMM 2000
Blog Features
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Microsoft Confidential 7WWSMM 2000
Blog Features
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Microsoft Confidential 8WWSMM 2000
Website integration
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Microsoft Confidential 9WWSMM 2000
Summarize Blogging Communicate with Community
Thought Leadership
Perception of expertise on Microsoft Technologies
Drives traffic to website
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Microsoft Confidential 10WWSMM 2000
The Facebook Saga The WPC 2008 at Houston
Facebook Page for SBSC’s Need to connect with Microsoft
Ecosystem around the Globe Profile “Suresh Ramani”
Visibility for Techgyan Page “Techgyan”
Visibility for IAMCP India West Page “ IAMCP India West”
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Microsoft Confidential 11WWSMM 2000
Facebook Features Profile
Personal profile with friends connected
Page Fans can get connected
Group Members get approved
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Microsoft Confidential 12WWSMM 2000
Facebook Profile
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Microsoft Confidential 13WWSMM 2000
Facebook Posts
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Microsoft Confidential 14WWSMM 2000
Facebook Posts
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Microsoft Confidential 15WWSMM 2000
Facebook Posts
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Microsoft Confidential 16WWSMM 2000
Facebook Posts
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Microsoft Confidential 17WWSMM 2000
Thanksgiving Posts
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Microsoft Confidential 18WWSMM 2000
Facebook Page Give regular status updates about
Techgyan
Promote Events of Techgyan
Case Studies
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Microsoft Confidential 19WWSMM 2000
Facebook Page
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Microsoft Confidential 20WWSMM 2000
Facebook Page
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Microsoft Confidential 21WWSMM 2000
Facebook Events
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Microsoft Confidential 22WWSMM 2000
Blog Integration
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Microsoft Confidential 23WWSMM 2000
Case Studies link
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Microsoft Confidential 24WWSMM 2000
Promoting the Page
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Microsoft Confidential 25WWSMM 2000
IAMCP India West Page
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Microsoft Confidential 26WWSMM 2000
SMB Partners Group
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Microsoft Confidential 27WWSMM 2000
Summarize Facebook In touch with Microsoft Head Office
In touch with Partners in India and outside India
Visibility for Techgyan and its events
Visibility for IAMCP India West
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Microsoft Confidential 28WWSMM 2000
Linkedin Profile Be in touch with Offshore Architects
Give regular status updates
Read Network updates
Communicate with IAMCP India West Group
Join Groups of Interest
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Microsoft Confidential 29WWSMM 2000
Linkedin Profile
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Microsoft Confidential 30WWSMM 2000
Linkedin Books
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Microsoft Confidential 31WWSMM 2000
IAMCP India West Group
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Microsoft Confidential 32WWSMM 2000
Job Openings
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Microsoft Confidential 33WWSMM 2000
Get Recommendations
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Microsoft Confidential 34WWSMM 2000
Give Recommendations
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Microsoft Confidential 35WWSMM 2000
Share Documents
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Microsoft Confidential 36WWSMM 2000
Company Information
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Microsoft Confidential 37WWSMM 2000
Promote Events
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Microsoft Confidential 38WWSMM 2000
Blog Integration
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Microsoft Confidential 39WWSMM 2000
Summarize Linkedin
In touch with Offshore Architects Connect with Customers, Partners,
Vendors. Vehicle of Communication within
IAMCP India West Group Reference Checks & Job Openings Join relevant Groups Get (and give) recommendations
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Microsoft Confidential 40WWSMM 2000
Twitter Newbie on Twitter
Need to figure out twitter
If you are a brand, people will follow Eg. Mallika Sherawat tweets
Become a follower
DELL tweets offers for US Customers
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Microsoft Confidential 41WWSMM 2000
Tweets 140 char max
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Microsoft Confidential 42WWSMM 2000
Tweets on Linkedin
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Microsoft Confidential 43WWSMM 2000
Summary Establish myself as a Thought Leader
on Microsoft Company & Technologies
Contributing factor for IAMCP nomination Microsoft MVP nomination
Vehicle for Communicating with Partner Community.
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Microsoft Confidential 44WWSMM 2000
Summary..con’t Techgyan perceived as an expert on
Microsoft Technologies
Drive traffic to Company website
High visibility with Customers (local & offshore) , vendors , partners
Brand Building
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Microsoft Confidential 45WWSMM 2000
OR