Social Networking Complt

8/2/2019 Social Networking Complt

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Social Networking


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What is a Social Networking???

A social network service is an online service,platform, or site that focuses on building andreflecting of social networks or socialrelations among people, e.g., who shareinterests and/or activities.

A social network service essentially consistsof a representation of each user (often a

profile), his/her social links, and a variety ofadditional services.


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Typical structure


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Typical structure

Individual users are encouraged to createprofiles containing various information aboutthemselves.

Users can often upload pictures ofthemselves to their profiles, post blog entriesfor others to read, search for other users withsimilar interests, and compile and share listsof contacts.

In addition, user profiles often have a section

dedicated to comments from friends andother users. To protect user privacy, social networks

usually have controls that allow users tochoose who can view their profile, contact

them, add them to their list of contacts, and


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Mobile Social Networking


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Additional features

Additional features-ability tocreate groups that share commoninterests or affiliations, upload or

stream live videos, and holddiscussions in mobile phones .

Mobile social networking has becomepopular.

Mobile phone users are basically opento every option that someone sittingon the computer has.


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Social impacts

Web based social network servicesmake it possible to connect people whoshare interests and activities acrosspolitical, economic, and geographicborders.

Information is particularly suited to gifteconomy, as information is a nonrivalgood and can be gifted at practically nocost.

Facebook and other social networkingtools are increasingly the object ofscholarly research.

Scholars in many fields have begun to

investigate the impact of social


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Social impacts

Several websites are beginning to tap into thepower of the social networking modelfor philanthropy.

Such models provide a means for connecting

otherwise fragmented industries and smallorganizations without the resources to reacha broader audience with interested users.

Social networks are providing a different way

for individuals to communicate digitally.These communities of hypertexts allow forthe sharing of information and ideas, an oldconcept placed in a digital environment.


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Business Model


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Business Model

Companies such as Myspace and Facebooksell online advertising on their site.

Their business model is based upon largemembership count, and charging formembership would be counterproductive.

Some believe that the deeper information thatthe sites have on each user will allow much

better targeted advertising than any other sitecan currently provide.


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Cont..

Social networks operate under anautonomous business model, in which asocial network's members serve dualroles as both the suppliers and the

consumers of content. This is in contrast to a traditional

business model, where the suppliers andconsumers are distinct agents.

Revenue is gained via advertisements,but subscription-based revenue ispossible when membership and contentlevels are sufficiently high.


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Business Applications


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Advantages

Business Applicationsi. Connect people at low cost

ii. Advertise to expand (generally for start-up

firms)iii. Interconnects professionals globally ( ex:

linkedIn)

iv. Ideal for brand networking

v. Learning cultures across globe


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Educational Applications


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Advantages

Educational Applicationsi. Users discuss educational topics in groups

ii. Having teachers connected online helps

access to them easilyiii. Educational blogs are helping students

think in broader aspect

iv. Sharing ideas and discussions are useful


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Dating Applications


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Advantages

Dating Applicationsi. Opportunity for people to communicate with

new people

ii. Allows users to search based on gender,age, location, interests and perhaps apicture

iii. People engage themselves in dating or

even long-term relationsiv. A good number of matrimonial sites also

present


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Medical Applications


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Advantages

Medical Applicationsi. Professionals manage institutional

knowledge

ii. Highlight individual physicians andinstitutions

iii. Advertising against uses of tobacco andalcohols

iv. Linking patients with same symptoms tohelp each other in terms of hygiene andprecautions


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Government Application


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Advantages

Government Applicationsi. Used as tool for people views on any

current happening.

ii. Keep the people updated for recentactivities

iii. Health and hazards awareness throughdemonstrations

iv. These sites have good technicalinformation even for the established firmsor government.


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Disadvantages

Privacyi. Users of these services also need to be

aware of data theft or viruses.

ii. There is an issue over the control of dataor information that was altered orremoved by the user may in fact beretained and/or passed to 3rd parties.


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Disadvantages

Potential for misusei. The relative freedom afforded by social

networking services has caused concernregarding the potential of its misuse by

individual patrons.

Risk for child safety

i. Citizens and governments have beenconcerned by a misuse by child andteenagers of social network services,particularly in relation to online sexualpredators.


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Some Common Misuses


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Disadvantages

Trollingi. A common misuse of social

networking

ii. Online bullying ("Cyber-bullying") isa relatively common occurrence andit can often result in emotionaltrauma for the victim.

iii. Inherently individuals are given thepower to post offensive remarks orpictures that could potentially causea great amount of emotional pain for

another individual.


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Emerging trends in social networks

At the forefront of emerging trends in socialnetworking sites is the concept of "real time"and "location based."

Real time allows users to contribute content,which is then broadcasted as it is beinguploaded the concept is similar to livetelevision broadcasts.

In location based social networking it allowsusers to "check-in" to places that they arefrequenting at that moment.


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Contd....

Social plug-in -Social plugins will allowusers to hold conversations with their friendson the website without the need to go to thesocial network website or even log in to thesite.

In essence, these social plugins create asocial networking side of virtually any websitethat uses them.

Social networking sites will become an

encyclopedia of information about each of ususers. This not only allows social networking sites to

create smarter advertisements that can bettertarget an audience.


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Conclusion

Social networks are the gateway ofdifferent experiences

Carefulness increases the fun of

online sharing of ideas and data Privacy is the biggest factor

Platform for business advertising

Third party application creators gainattention and money


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Questions????????

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Social Networking Complt

Documents

Transcript of Social Networking Complt