Social Networking & Business Collaboration @StopThinkSocial Speakers David Christopher Senior...

Social Networking & Business Collaboration

www.stopthinksocial.com

@StopThinkSocialSpeakers

David Christopher

Senior Programme Leader, Oracle EMEA

Frank Bradley

Social Media Business Analyst, Oracle EMEA

Disclaimer: The views expressed in this presentation are our own and do not necessarily reflect the views of Oracle.



@StopThinkSocialContent

• Why is a social media strategy important?

– Video

• How to develop a social media strategy

– Developing a clear vision

– Phase 1: Building a Foundation

– Phase 2: Raising Awareness

– Phase 3: Driving Adoption

• Roadmap to Adoption (individuals and teams)

• Learning Points



@StopThinkSocial

Communication& Collaboration

Gap

Gen X

Gen YWorking together

Working together

Inefficient

Ineffective

Why is a social media strategy important?



@StopThinkSocial

VIDEO

Why is a social media strategy important?



@StopThinkSocial

How to develop a social media strategy



@StopThinkSocial

Mission Statement“ To create a socially enterprise where working acrossgeographical locations, lines of business, and management chains is second nature,enabling solutions to business challenges. ”

stopthinksocial Way of Working“ To be more open in our thinking and more collaborative in our approach, leading to enhanced creativity, increased productivity and mass innovation. ”


Developing a clear vision

connected collaborative

innovative



@StopThinkSocialHow to develop a social media strategy

Phase 1: Foundation




Phase 2: Awareness




Phase 3: Adoption…Roadmap to Social Adoption




Phase 3: Adoption…Early Adopter Plan (Individuals)

Step 1

Step 2

Step 3

Identify some introductory videos





Step 1

Step 2

Step 3

Build a social business community

Allows Early Adopters to engage with one another





Step 1

Step 2

Step 3

Identify the right tool for the right job




Phase 3: Adoption…Roadmap to Social Adoption




Phase 3: Adoption…Team Adoption Program

Challenge 1 1. To achieve adoption of many with few resources

Solution: Change Agent Model

A senior executive who fully supports the

transition of their team / business area

An empowered leader who is to be accountable for

the transition of their team / business area





Challenge 1 2. This requires a significant “change in mindset” for many

Challenge 2

A Social Media Change Workshop to educate

Change Agents on the change barriers of adopting

a more social way of working

Solution: Change Workshop

• Train the trainer type approach

• Make it interactive (min 70%)

• Use the collective intelligence of the delegates to identify and solve change barriers

• Make it remote (i.e. not face to face)





Challenge 1 3. People will focus on the technology

Challenge 2

Challenge 3

Solution: The POST Method (Groundswell)





Challenge 1 4. Too many tools – confusing !

Challenge 2

Challenge 3

Challenge 4





Challenge 1 5. Does this actually reduce email whilst improving working methods?

Challenge 2

Challenge 3

Challenge 4

Challenge 5

Solution: Proof of Concept / Use Cases / Testimonials

EMEA Recruitment (pilot)

Corporate Social Leadership

“Reduced email by at least 50% in my team”

“Far more collaborative, more sharing of ideas and better understanding of joint ownership”

Customer Success

Business Operations (DE)

Vice President of EMEA Recruitment

EMEA HR

Business Operations (FR) Education





Challenge 1 6. Supporting and evolving “change agents”

Challenge 2

Challenge 3

Challenge 4

Challenge 5

Challenge 6

Solution: Aftercare Program



@StopThinkSocial

1. The social technologies enable the strategy, they don’t define it !

2. The “change in mindset” required should not be under-estimated

3. Start small – Quick Win – BIG Impact

4. Social Media is about PEOPLE…

Learning Points


Disclaimer: No emails were exchanged in the making of this presentation

Social Networking & Business Collaboration @StopThinkSocial Speakers David Christopher Senior...

Documents

Transcript of Social Networking & Business Collaboration @StopThinkSocial Speakers David Christopher Senior...