Social Networking & Bar Association Communication -- What You Should Know About How to Use it to...
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Social Networking & Social Networking & Bar Association Bar Association Communication -- Communication -- What You Should Know What You Should Know About How to Use it About How to Use it to Your Advantage to Your Advantage
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Transcript of Social Networking & Bar Association Communication -- What You Should Know About How to Use it to...
Social Networking & Social Networking & Bar Association Bar Association
Communication -- Communication --
What You Should Know What You Should Know About How to Use it to About How to Use it to
Your AdvantageYour Advantage
Kathryn Grant Madigan, Esq.Kathryn Grant Madigan, Esq.Past PresidentPast President
New York State Bar Association New York State Bar Association
andand
Ann MurphyAnn MurphyDirector of CommunicationsDirector of Communications
The Bar Association of San FranciscoThe Bar Association of San Francisco
What is Social Media or Web What is Social Media or Web 2.0?2.0?
Any Any online spaceonline space where people where people can interact with one another.can interact with one another.
Social Media for BarsSocial Media for Bars
NetworkingNetworking MySpace, Facebook, MySpace, Facebook,
LinkedIn, TwitterLinkedIn, Twitter
Collaborative Collaborative ToolsTools Wikipedia, Wikipedia,
Google docsGoogle docs
RSS FeedsRSS Feeds Really Simple Really Simple
SyndicationSyndication
PodcastsPodcasts Audio broadcastsAudio broadcasts
BlogsBlogs Printed journals Printed journals
VideosVideos YouTube, YouTube,
Google videosGoogle videos
What is LinkedIn?What is LinkedIn?
A worldwide online network of peopleA worldwide online network of people
It is one of many professional It is one of many professional networking sitesnetworking sites
LinkedIn is probably the best known LinkedIn is probably the best known and most widely used and most widely used business business networkingnetworking site site
What is LinkedIn? What is LinkedIn? cont’dcont’d
When you join, When you join, you create a you create a profile that profile that summarizes your summarizes your professional professional accomplishmentaccomplishmentss
Your profile Your profile helps you find helps you find and be found by and be found by former former colleagues, colleagues, clients, and clients, and partners partners
What is LinkedIn? What is LinkedIn? cont’dcont’d
You can add You can add more more connections connections by inviting by inviting trusted trusted contacts to contacts to join LinkedIn join LinkedIn and connect and connect to youto you
One of Kate’s
connections
What is LinkedIn? What is LinkedIn? cont’dcont’d
Your network Your network consists of your consists of your connections, connections, your your connections' connections' connections, connections, and the people and the people they know, they know, linking you to linking you to thousands of thousands of qualified qualified professionalsprofessionals
Through LinkedIn . . .Through LinkedIn . . .
You can You can search for search for jobs and jobs and form form relationships relationships that are that are critical to critical to career career successsuccess
Through LinkedIn NYSBA Is . . .Through LinkedIn NYSBA Is . . .
Improving its Improving its visibilityvisibility, particularly , particularly among younger attorneys and non-among younger attorneys and non-membersmembers
Improving its Improving its connectivityconnectivity amongst amongst members, non-members, and out-of-members, non-members, and out-of-state attorneysstate attorneys
Providing an Providing an opportunityopportunity to learn to learn and share (i.e. discussion features, and share (i.e. discussion features, news, etc.) news, etc.)
TwitterTwitter
““Twitter is the telegraph system of Web Twitter is the telegraph system of Web 2.0.”2.0.”
-- -- Nicholas Carr, Author and TechnologistNicholas Carr, Author and Technologist
How Does Twitter Work?How Does Twitter Work?
Messages are sent via: Messages are sent via: Cell phone text messageCell phone text message EmailEmail Instant messageInstant message The WebThe Web
The recipient makes the choiceThe recipient makes the choice
Is There Twitter In Your Is There Twitter In Your Future?Future?
Mini-Blogging ToolMini-Blogging Tool 5 Million+ Users5 Million+ Users Bursts or “Tweets” of 140 Characters Bursts or “Tweets” of 140 Characters
or Lessor Less What Are The Rules?What Are The Rules? Time-Waster, Business Tool or News Time-Waster, Business Tool or News
Source?Source?
Use Twitter To…Use Twitter To… Alert members to new informationAlert members to new information
Send board members a tweet when board Send board members a tweet when board material is postedmaterial is posted
Distribute news and press releasesDistribute news and press releases Send a brief headline and a Web linkSend a brief headline and a Web link
Promote an eventPromote an event Use Twitter in conjunction with other marketing Use Twitter in conjunction with other marketing
methods to reach a broader audiencemethods to reach a broader audience
Using FacebookUsing Facebook
Facebook PagesFacebook Pages Give businesses a Facebook profileGive businesses a Facebook profile Followers of your bar or Section can become Followers of your bar or Section can become
“fans”, and when they do, all their friends will see“fans”, and when they do, all their friends will see All activity gets posted for all your fans to see: All activity gets posted for all your fans to see:
store photos, videos, and information – announce store photos, videos, and information – announce events! events!
GroupsGroups Similar to Pages, but are meant to be built around Similar to Pages, but are meant to be built around
a group of people (i.e. NYSBA’s Young Lawyers a group of people (i.e. NYSBA’s Young Lawyers Section)Section)
Using FacebookUsing FacebookReasons why you should start using itReasons why you should start using it
Appeals to a younger audienceAppeals to a younger audience
It’s viralIt’s viral
More than half the people using it, use it dailyMore than half the people using it, use it daily
Your competition may already be on FacebookYour competition may already be on Facebook
Facebook friends are willing to continue the Facebook friends are willing to continue the conversationconversation
Facebook is for social information sharing and Facebook is for social information sharing and interactioninteraction
To Blog or Not to Blog?To Blog or Not to Blog?
BenefitsBenefitsMember only area – a Member only area – a
benefit of membershipbenefit of membership
Vehicle to discuss Vehicle to discuss current legal issuescurrent legal issues
Archive postings for Archive postings for solo/small firm usesolo/small firm use
Instant access to Instant access to membersmembers
RisksRisksMonitoring requires staffMonitoring requires staff
Negative posts and their Negative posts and their liabilityliability
Lack of participationLack of participation
Do bars really need to Do bars really need to be in this business?be in this business?
NYSBA President’s blogNYSBA President’s blog
President’s blogPresident’s blog Launch and PromotionLaunch and Promotion FrequencyFrequency Topics and CommentaryTopics and Commentary Member and Media ResponseMember and Media Response
Health Law Section
Torts, Insurance & Compensation Law Section
Lessons LearnedLessons LearnedPresident’s Blog and President’s PagePresident’s Blog and President’s Page
More frequent, shorter postingsMore frequent, shorter postings
Staff support is keyStaff support is key
Significant time commitmentSignificant time commitment
Tips on enhancing blog interactivityTips on enhancing blog interactivity
Collaborative Tools or Collaborative Tools or GroupwareGroupware
Includes Wikipedia and GoogleIncludes Wikipedia and Google
Online tools or software which enables Online tools or software which enables people to collaborate on a shared projectpeople to collaborate on a shared project
Software includes electronic calendars, Software includes electronic calendars, workflow systems and online workflow systems and online spreadsheetsspreadsheets
VideosVideos
A great way to communicate your messageA great way to communicate your message
Can be done by staff with inexpensive Can be done by staff with inexpensive equipment or professionallyequipment or professionally
Posted on YouTube and/or on your Web sitePosted on YouTube and/or on your Web site
Can be included in electronic messagesCan be included in electronic messages
What is a Podcast?What is a Podcast?
A podcast is like a radio program A podcast is like a radio program except people can download a except people can download a podcast to a portable media podcast to a portable media player (such as an iPod or other player (such as an iPod or other mp3 player) and listen to it at mp3 player) and listen to it at their convenience. their convenience.
-- Wikipedia-- Wikipedia
PodcastsPodcasts
Great inexpensive way to get audio Great inexpensive way to get audio material to your audiencematerial to your audience
Equipment is inexpensive to get startedEquipment is inexpensive to get started
Potential for increased revenue from Potential for increased revenue from continuing legal education and continuing legal education and speakersspeakers
Files can be hosted on your Web siteFiles can be hosted on your Web site
RSS FeedsRSS Feeds
Really Simple SyndicationReally Simple Syndication
RSS is a family of Web feed formats RSS is a family of Web feed formats used to publish frequently updated used to publish frequently updated works – such as blog entries, news works – such as blog entries, news headlines, audio, and video – in a headlines, audio, and video – in a standardized format. standardized format.
-- Wikipedia-- Wikipedia
Where Do You Start?Where Do You Start?
With limited resources – staff and With limited resources – staff and money, here’s where to start:money, here’s where to start:
FacebookFacebookLinkedInLinkedInRSS FeedsRSS FeedsPodcastsPodcasts
Then Move ToThen Move To
VideosVideosBlogsBlogsTwitterTwitterWikipediaWikipedia
For More InformationFor More Information
Kate Madigan Kate Madigan [email protected]@binghamtonlaw.com
Ann MurphyAnn Murphy
