Social Networking: Social Networking: Access DeniedAccess Denied

Matthew RoyseMatthew RoyseTuesday, April 13 MIS 555 – Spring 2010Tuesday, April 13 MIS 555 – Spring 2010

54% 54% of U.S. workplaces deny access of U.S. workplaces deny access “completely”“completely”

19% 19% only permit it for “business only permit it for “business purposes”purposes”

How many companies block How many companies block social networking sites?social networking sites?

*Robert Half Technology Study, 2009*Robert Half Technology Study, 2009

1,4001,400 Chief Information Officers Chief Information Officers randomly interviewed*randomly interviewed*

Companies with Companies with 100 or more employees100 or more employees

National Survey BreakdownNational Survey Breakdown

*Robert Half Technology Study, 2009*Robert Half Technology Study, 2009

My ExperienceMy Experience

Social NetworksSocial Networks

Common Social Networking Sites Common Social Networking Sites Used for ‘Business Purposes’Used for ‘Business Purposes’

Does your Does your company block company block

social networking sites? social networking sites?

If so, which ones?If so, which ones?

5 Reasons to Block 5 Reasons to Block Social MediaSocial Media

1.1. BandwidthBandwidth

5 Reasons to Block Social Media5 Reasons to Block Social Media

2. Viruses2. Viruses

5 Reasons to Block Social Media5 Reasons to Block Social Media

3. Loss of Productivity3. Loss of Productivity

5 Reasons to Block Social Media5 Reasons to Block Social Media

4. Sensitive Corporate Info4. Sensitive Corporate Info

5 Reasons to Block Social Media5 Reasons to Block Social Media

5. Threat of Malware5. Threat of Malware

5 Reasons to Block Social Media5 Reasons to Block Social Media

5 Reasons to Allow 5 Reasons to Allow Social MediaSocial Media

1. Recruit and retain talented employees, 1. Recruit and retain talented employees, especially Gen Y workersespecially Gen Y workers

5 Reasons to Allow Social Media5 Reasons to Allow Social Media

2. Employees are more productive2. Employees are more productive

5 Reasons to Allow Social Media5 Reasons to Allow Social Media

3. Encourages collaboration and generates 3. Encourages collaboration and generates ideasideas

5 Reasons to Allow Social Media5 Reasons to Allow Social Media

4. Increases employee engagement and 4. Increases employee engagement and fosters brand advocatesfosters brand advocates

5 Reasons to Allow Social Media5 Reasons to Allow Social Media

5. Employees already have access through 5. Employees already have access through tools like smartphonestools like smartphones

5 Reasons to Allow Social Media5 Reasons to Allow Social Media

What’s the answer?What’s the answer?

Develop and implement a social Develop and implement a social media policymedia policy approved by legal, approved by legal,

IT, marketing and senior IT, marketing and senior management teammanagement team

It provides a set of corporate It provides a set of corporate guidelines for employees on guidelines for employees on how to communicate onlinehow to communicate online

What is a Social Media Policy?What is a Social Media Policy?

Only Only 29% 29% of U.S. workplaces of U.S. workplaces have a social media policy*have a social media policy*

Room for GrowthRoom for Growth

*Manpower Study, 2010*Manpower Study, 2010

Examples of Social Media Examples of Social Media PoliciesPolicies

• ESPN• Intel• IBMIBM• Wal-MartWal-Mart• Online Database of Social Media PoliciesOnline Database of Social Media Policies

Questions?Questions?