IMPACT OF SOCIAL MEDIA ON MARKETING

Name: Jyoti

Singh

Class: MBA (e-

business)

4th Semester

Roll No. 16

Social

media

SOCIAL MEDIA

Social media has offered people a voice

which includes web-based and

mobile technologies used to turn communication into

interactive dialogue.

Social media connects us with like-minded by

allowing them to become our "friends," which means

that a link to their profile shows up on our profile and

vice versa. Thus, name and organization’s image will

appear on pages throughout the site if we build up

enough friends.

Often, people find new via tags or special interest

groups or they invite their existing contacts who are

members of the social networking site.

It has helped us reunite with old grade school and

high school classmates, stay connected with friends

TYPES OF SOCIAL MEDIAREPUTATION AGGREGATOR: Databases

allowing users to search the content

(Google, yahoo)

BLOGS: Online multimedia diaries or

journals with frequent updating in

chronological order on web page((Bloggers)

ONLINE COMMUNITIES: Sites offering

professional or user content & allowing

members to upload contents

(YouTube, Flicker, Wikipedia)

SOCIAL NETWORKS: Associations of

internet users for social connection

(Facebook, Myspace, Linkedin)

MARKETING BEFORE

SOCIAL MEDIA

EVOLUTION OF SOCIAL

MEDIA

First generation sites: only let users manage friends’ lists.

There are mainly flat, single entry lists by schools or

classes you attended. Examples: Classmates.com

Second generation sites: can be seen as the first social

networks. They are centered around an individual and his

friends, and friends of friends : they follow the 6 degrees

rule. Examples: LinkedIn

Third generation sites: could represent the first social

media sites. They allow multi-dimensional

connections, real conversations between users.

Examples: Facebook

Fourth generation sites: They would represent social

media sites that facilitate face-to-face meetings. They

allow people to come together off-line around common

interests, building real communities and friends in the real

world. Examples: Match.com

EARLY PIONEERS OF

SOCIAL MEDIAOnline Text Based Communities

-USENET(1979)

- Bullentin Board Systems

(1979)

Online Services (early to mid

1980s)

-CompuServices (1980)

-AOL (1983)

-Genie (1985)

Internet relay Chat (1988)

- ICQ (mid 1990s)

First Social Network

-Dating Sites

-Online Forums

OTHER TYPES OF SOCIAL

NETWORKSNiche social networks:

- Photobucket (2003)

- Flicker (2004)

- Youtube (2005)

Social news and

bookmarking:

- Delicious (2003)

- Digg (2004)

Real time updates:

- Twitter (2006)

- Posterous (2009)

CONCERNS & CRITICISM

OF THE SOCIAL MEDIA

EVOLUTIONAn social media has evolved & grown in

popularity , multiple concerns have emerged

regarding the technology.

-social media stalkers

-child predators

-privacy concerns

-security issues

SOCIAL MEDIA TODAY1. Advertising 2. Market

research/

product

research

3. Public relations

SOCIAL MEDIA TODAY:

ADVERTISINGBurger King’s Facebook humor

DunkinDonuts’ Facebook/Twitter network

Goodwill hunting for shopping

SOCIAL MEDIA TODAY:

MARKET/PRODUCT

RESEARCH“My Starbucks idea” & “ideas in Action”

Cadbury’s Wispa re-launch

Kellogg’s new product research

SOCIAL MEDIA TODAY:

PUBLIC RELATIONDell’s image turnaround

SyFy blogger relations

Ford putting out a PR fire

BUSINESS PROMOTION WITH

SOCIAL MEDIA• Set up a Website

• Link building Reputation

• Advertising & Social Networking

• Blogging & Updation

• Content Optimization

• Target Area & Age Groups

• Business Integration

CURRENT STATE OF

SOCIAL MEDIA

Accessible by Mobile, Application, or Website.

Social Platforms can be updated and used on a

frequent basis.

Because of the speed of Social Media

consumptions has rapidly increased, platforms

are visible in multiple locations.

Trending in Social Media has defined our

culture. What was once a platform that kept us

engaged for hours now keeps us notified and

up to speed in just a few seconds.

To become more beneficial for advertising

campaigns.

The goal should be to keep users engaged for

longer

periods of time.

SOCIAL MEDIA OUTLETS

Social networking websites and blogs: allow individuals to

interact with one another and build relationships. When

products or companies join those sites, people can interact

with the product or company. That interaction feels

personal to users because of their previous experiences

with social networking site interactions. This allows

individual followers to “retweet” or “repost” comments

made by the product being promoted. By repeating the

message, all of the users connections are able to see the

message, therefore reaching more people.

Cell phones: usage has also become a benefit for social

media marketing. Today, many cell phones have social

networking capabilities: individuals are notified of any

happenings on social networking sites through their cell

phones, in real-time. This constant connection to social

networking sites means products and companies can

FUTURE OF SOCIAL

MEDIAAs the future of Social Media and the value of

Social Platforms continues to unfold, we will

see many advancements in targeted

platforms.

Social media really is nothing new; changing

is the mediums in which it occurs and our

ability to engage with these mediums.

Expansion of these practices will start to

encroach on traditional marketing

campaigns, infiltrating subway billboards, and

become more prominent on Search Engine

result.

SOCIAL MEDIA EVOLVING

BUSINESS

Social Media Evolving Businesses

91% incorporated social media into corporate

culture

80% stressed importance of social

networking to employees

56% reported “very important” to business /

marketing strategy

Today…

83% uses at least one social media tool

50% has a corporate blog

57% using for recruitment

PHYSICAL TECHNOLOGYRFID:

Is a identification technology that can store

mass amount of data which captures

consumers’ behavior as well as location

Combining information from RFID with web

3.0 would give the opportunity to provide

advanced services.

Here’s how to drive traffic to the site and obtain leads on

these three

major social networking sites:

1.LinkedIn: For this site, company needs to pick an

effective, relevant keyword to implement in their profile.

The keyword should be relative to the main

services/products. Once they have determined what

keyword to use, there are 5 areas you need to insert the

keyword in the profile.

2.Twitter: In order to drive traffic to the site and receive key

leads, there are three things, need to keep in mind. First,

we should constantly be adding friends to the profile. Next,

we should always remove the friends who don’t follow you

back, because they are just taking up space on our profile

and are wasting our time. Lastly, it is essential to always

interact with and engage our followers.

3.Facebook: Create ads to entice and engage users. The

best thing about these ads is that we can customize them

for specific audiences. It allows us to target users based

on many influential factors, such as demographics, age,

HOW TO DERIVE TRAFFIC

TO THE SITE

Linked In: If you’re a professional, you absolutely must have an

up-to-date

profile on LinkedIn. It’s the number one professional networking

website in the world, and can display your resume, work

experience, special skills and licenses, as well as

recommendations from people you’ve worked with in the past.

Facebook: Once the realm of sex-driven college

students, Facebook has quickly become as much a business tool

as a social networking site. It has almost one billion users and is

one of the top two largest platforms for promoting yourself or

your business.

Twitter: Twitter can be a great asset, especially for

marketing, public relations and freelance professionals. Many

employers want to see that you are familiar with Twitter so you

can use it to help them promote their business.

YouTube: If you want to get a message out, there are few ways

better than using a YouTube video to do it. If you can upload and

market a video that gets a hundred thousand views in three

HOW IT HELPS US

FINDINGSThrough social networking

sites, products/companies can have

conversations and interactions with individual

followers.

This personal interaction can instill a feeling

of loyalty into followers and potential customers.

Also, by choosing whom to follow on these

sites, products can reach a very narrow target

audience.

Social media helps to expand the reach of our

messages and has a tremendous impact on the

number of impressions that are generated for PR

stories.

Facebook, Twitter and social networks are

defining the future of

THANK YOU…!!!