Social Networking
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Transcript of Social Networking
![Page 1: Social Networking](https://reader034.fdocuments.in/reader034/viewer/2022051817/549330d3b479594c5c8b4619/html5/thumbnails/1.jpg)
Where do we
go from here?
Social Networking
![Page 2: Social Networking](https://reader034.fdocuments.in/reader034/viewer/2022051817/549330d3b479594c5c8b4619/html5/thumbnails/2.jpg)
Leaving Personal,
Heading for Professional
Our focus will be on
business needs and goals.
![Page 3: Social Networking](https://reader034.fdocuments.in/reader034/viewer/2022051817/549330d3b479594c5c8b4619/html5/thumbnails/3.jpg)
What You Should
Already Have
• Website: setting up camp.
• Facebook: scouting the area.
• Twitter: in the wilderness.
• Trailblazing: reserving
usernames and accounts.
![Page 4: Social Networking](https://reader034.fdocuments.in/reader034/viewer/2022051817/549330d3b479594c5c8b4619/html5/thumbnails/4.jpg)
Map
![Page 5: Social Networking](https://reader034.fdocuments.in/reader034/viewer/2022051817/549330d3b479594c5c8b4619/html5/thumbnails/5.jpg)
Business Goals
for Social Networking
• Brand Awareness
• Information Distribution
• Lead Generation
• Customer Support
![Page 6: Social Networking](https://reader034.fdocuments.in/reader034/viewer/2022051817/549330d3b479594c5c8b4619/html5/thumbnails/6.jpg)
The Basics of
Brand Awareness
• Show up: it’s half the battle.
• Look good: avatars/backgrounds.
• Say something smart:
content is king.
• Rinse and repeat: be consistent.
![Page 7: Social Networking](https://reader034.fdocuments.in/reader034/viewer/2022051817/549330d3b479594c5c8b4619/html5/thumbnails/7.jpg)
![Page 8: Social Networking](https://reader034.fdocuments.in/reader034/viewer/2022051817/549330d3b479594c5c8b4619/html5/thumbnails/8.jpg)
Spreading the Word:
Information Distribution
• Show off: spread the news.
• Educate: share information.
• Promote: offer deals.
• Party: have events.
• Track: short links and analytics.
![Page 9: Social Networking](https://reader034.fdocuments.in/reader034/viewer/2022051817/549330d3b479594c5c8b4619/html5/thumbnails/9.jpg)
• Fan pages.
• Capture leads with
custom pages.
• Ads with a call-to-action.
• Facebook SEO (search
engine optimization).
• Build relationships,
interact, and gain
followers.
• Search for your brand
and keywords.
• Send traffic to your camp.
• Flatter with lists.
Getting to Know People:
Lead Generation
![Page 10: Social Networking](https://reader034.fdocuments.in/reader034/viewer/2022051817/549330d3b479594c5c8b4619/html5/thumbnails/10.jpg)
Support
• Questions/Complaints.
• Have a plan in place.
• Guide to a solution.
Service
• Start listening:
– Saved Searches
– Google Alerts
• Respond as quickly
as possible.
• Start saying thank you.
Maintaining Camp:
Support and Service
![Page 11: Social Networking](https://reader034.fdocuments.in/reader034/viewer/2022051817/549330d3b479594c5c8b4619/html5/thumbnails/11.jpg)
![Page 12: Social Networking](https://reader034.fdocuments.in/reader034/viewer/2022051817/549330d3b479594c5c8b4619/html5/thumbnails/12.jpg)
New Kids
on the Block
• Location-based services: Foursquare,
Gowalla, Twitter Places, Yelp.
• Smarter and cheaper mobile devices:
Android, iPhone, iPad.
• Tools and apps: TweetDeck, CoTweet.
• Gaming: Facebook and Farmville.
![Page 13: Social Networking](https://reader034.fdocuments.in/reader034/viewer/2022051817/549330d3b479594c5c8b4619/html5/thumbnails/13.jpg)
Still
Hip
• Blogging
• YouTube, Vimeo, Etc.
• Image Sharing, Flickr, Etc.
• Niche Communities
![Page 14: Social Networking](https://reader034.fdocuments.in/reader034/viewer/2022051817/549330d3b479594c5c8b4619/html5/thumbnails/14.jpg)
Not Quite
Hip
• MySpace
• Google Reader
• Upcoming
• Stumble Upon
• Delicious
![Page 15: Social Networking](https://reader034.fdocuments.in/reader034/viewer/2022051817/549330d3b479594c5c8b4619/html5/thumbnails/15.jpg)
Not
Hip
• Google Buzz
• Ning
• Orkut
• Friendster
• Plaxo
![Page 16: Social Networking](https://reader034.fdocuments.in/reader034/viewer/2022051817/549330d3b479594c5c8b4619/html5/thumbnails/16.jpg)
QUESTIONS?
Thank you