SOCIAL MEDIA

WHERE DID SOCIAL NETWORKING COME FROM• Phone phreaking era•Social Networking Concept Was Started in

the Year 1979 with the introduction of Bulletin Board System.

• In 1980 Tim Berners Lee Developed Enquire For CERN.

• In Year 1988 Internet Relay Chart Function introduced.

NOW TIME TO BIRTH OF SOCIAL NETWORKS• In 1997 AOL instant messenger

launched(70 Million user in north America).

• In the Same Year Six Degree is Recognized as First Social Networking Site.

• In 2002 Friendster launched( 3 million user when it firstly launched).

CONTI…• In the year 2004 Flickr was launched (6 billion

image as August 2011).

• Same year 2004 Facebook launched (41% of US population has account on facebook).

• In 2005 three Different Social Sites Come Up With New Different Ideas.

a) Bebob) Ningc) Youtube

CONTI…

•Now Time of 2006 Come When Twitter Was Launched.

•In 2009 Foursquare Launched.

•Finally Time of 2011 Comes When Google+ Launched(it reaches 10 million user just in 2 week after launch).

TOP SOCIAL NETWORKING SITE(2012)

Website Visit Share

• Facebook 63.02%• YouTube 19.97%• Twitter 1.53%• Yahoo! Answers 1.01%• Pinterest.com 0.98%• Linkedin 0.8 %• Tagged 0.70% • Google+ 0.43%• MySpace 0.39%• Yelp 0.37% 

LATEST TRENDS

•Social Mobile•Socialization of search•Geo-targeting of Social Media Marketing•Social Commerce•Social Gaming•Social Magazine Super Blogs•Global Micro Niche Business

CHALLENGES TO OVERCOME

•Privacy•Transparency•Diversity•Business Integration•Convergence•Relationships•ROI