Social networking (1)
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SOCIAL MEDIAPRESENTED BY:ARVIND ARORA
ABHISHEK BANSALAMAN KASHYAP
CHANDNI CHANDOKMEENAKSHI PARNAMI
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Social Media Evolution In India2005 - 2010
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Evolution of Social Networking in India Year - 2005
• 2005 – The First Hi5 to social networking
• What ticked the Indian User off?
• Freedom of Speech• Voyeurism• New Friends
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Evolution of Social Networking in India Year - 2006• 2006 – The rise of Orkut!
• What ticked the Indian User off?
• Exclusivity• Simplicity• Huge Reach & Freedom of Speech
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Evolution of Social Networking in India Year - 2007
• 2007 – The Orkut VS Facebook Era
• What ticked the Indian User off?
• Security vs Sex Peverts• Private Network vs Open Network• Passive Feed With Viral Elements• The bees go where the honey is • Apps – A Different level to Interaction
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Evolution of Social Networking in India Year - 2008• 2008 – The Facebook Revolution
Begins!
• What ticked the Indian User off?
• Facebook Chat• Facebook Connect (Going all over web)• More Interesting apps• Better Security• Early Adopters Shift To Facebook
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Evolution of Social Networking in India Year - 2009• 2009 – The Facebook vs Twitter
Game. Offline Media Joins The Fun!
• What ticked the Indian User off?
• Facebook Goes Mainstream (Dhoni Aircel Ad)
• Social Games Come to the fore• Realtime Revolution• Twitter attracts Glitterati• Twitter attracts Journalists• Twitter Goes Print, TV & Radio
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TOP SOCIAL NETWORKING SITE(2012)
Website Visit Share
• Facebook 63.02%• YouTube 19.97%• Twitter 1.53%• Yahoo! Answers 1.01%• Pinterest.com 0.98%• Linkedin 0.8 %• Tagged 0.70% • Google+ 0.43%• MySpace 0.39%• Yelp 0.37%
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LATEST TRENDS
•Social Mobile•Socialization of search•Geo-targeting of Social Media Marketing•Social Commerce•Social Gaming•Social Magazine Super Blogs•Global Micro Niche Business
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CHALLENGES TO OVERCOME• Privacy
• Transparency
• Diversity
• Business Integration
• Convergence
• Relationships
• ROI
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CHALLENGES
• Hacking(recent hacking of Pfizer’s corporate Facebook page)
• Technical challenges(e.g custom wall)
• Involve Significant manual moderation, Receiving comments in multiple languages that need to be translated, reviewed and approved in a timely manner is both challenging and time consuming for 30+ pages for each company.
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CONTI…•Facebook is continually developing its
products and services, so further changes are not only possible but also should be expected.
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PROFILE OF EXECUTIVE
OF SOCIAL
MEDIA
INDUSTRY
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