Advertising Non Profit organisation in

Social Networks 

www.NonprofitSocialNetworkSurvey.com

Target auditoryCharity:

● Local , small projects● Result oriented● Help neighbors and friends● Small number of staff● Do not use social networks Problem:

● Difficult to attract volunteers and money to the projects

How Social Networks can help?Statistical analyses

Respondents:There are 3,522 respondents represented on Social Networks 

● included nonprofit professionals representing organizations ranging from small volunteer-lead groups to very large multi-nationals,

● all based in North America. www.NonprofitSocialNetworkSurvey.com

How Social Networks can help?Community.

The Average Respondent Facebook & Twitter Communities Grow by 30% and 81%, respectively 

Factors for Success on Social Networks: Budget

Budget (>$0) grew :○ from 47% (2010)○ to 52% (2011) ○ to 54% (2012) over 3 years.

Total budget (internal staff and external resources)(43 % answered):

Factors for Success on Social Networks: Staff

 Full-time Equivalent (FtE)● 89% have more then 1/4 FtE Staff time● will the same 55%● will increase 47% 

Reason(s) the organizations are not presented on Social Networks.

Important reasons

● 52% no staff/budget

● 22% concerned about control of our message

heplMagnet: Social Networks manager

What are we:● multi-social networks manager● apply your event or program on all SNs● easy control of ours messages

 Why we need:● save staff time● save your budget