Social Network Advertising
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Transcript of Social Network Advertising
Emer Lawn
Social Media
1. Every good conversation starts with good listening
2. Content is still King
3. Social media interaction is device neutral
4. Innovate to stand out
5. Believe that social media can deliver return on investment
1
Every good conversation starts with good listening
Zillions of conversation are happening through social channels as we speak
Over 1.3 Million people will visit Facebook Today
There are approximately 600 tweets per second
And approximately 45 hours of video
uploaded to YouTube every minute
Those of us who listen to these conversations have found…
Those of us who listen to these conversations have found…
Those of us who listen to these conversations have found…
Implement social listening
• Use Available Tools to activate
Implement social listening
• Apply the Insight
SOCIAL MEDIA
MARKETING
PRODUCT FEEDBACK
CUSTOMER CARE
BRAND SENTIMENT
SHARE OF VOICE
2
Content is still king
Social content is not advertising
Give content enough focus
Create a Content Schedule
Observe how people react to your Content
Keep Content Fresh
Create a content checklist
Ask if your Content is Worth Sharing?
Would someone SHARE this message WITH CLOSE
FRIENDS?
Is this content EXCLUSIVE to my business?
Is there something in it for ME?
Is content delivered by a TRUSTED source?
YES.
3
Social Media interaction is device neutral
Social Media is mobile
Over 50% (1M Mobile Users)
in Ireland*
Estimated 75% mobile access
in Ireland (429K Users)
*Facebook (Nov 2012)*Estimate based on 80% mobile Twitter access in the UK (Oct 2012)
Ensure your content is mobile friendly
4
Innovate to stand out
Brand Who?
Remember…
People will only like 5 of their favourite brand pages
We’re not competing against just our usual competitors
Within our group alone…
48%
10%
976,778 Facebook Fans that we have grown across client Facebook Pages, a total of 48% of Facebook’s total Irish user base.
37,255 Twitter followers that we have gained across client Twitter accounts, a total of 10% of Twitter’s total Irish user base.
Total number of social media profiles we have created or now look after.
37,255
976,778
Remember…
People will only like 5 of their favourite brand pages
We’re not competing against our usual competitors
Its about our Customers, what do they want?
5
Believe that social media can deliver ROI
The Power of social influence
*Facebook - Nielsen, April 2012: “Global Consumers’ Trust in ‘Earned’ Advertising Grows in Importance.’
92% Trust word of mouth of
friends & family
47% Trust traditional
advertising
What does ROI mean for you?
ENTER THE SPACE
ESTABLISH CLEAR BUSINESS KPIs
REVIEW OPPORTUNITIES & INSIGHTS
LISTEN
ENGAGE
What does ROI mean for you?
Insight
Traffic/Footfall
Cost Savings in another area
Advocacy
Increase in Purchase Intent
Converting Lead
Creating Conversation on
key message
1. Every good conversation starts with good listening
2. Content is still King
3. Social media interaction is device neutral
4. Innovate to stand out
5. Believe that social media can deliver return on investment