SOCIAL MEDIA TRENDSWhich Will Grow in 2016

SOME FACTS

2 Billion active social media users worldwide

25 % users increase every year

using social networks

NINE out of 10 U.S. companies are actively

WHATS IN STORE FOR 2016?

1.Will Storm the Workplace

2.More Social Media Jobs

3.COMPANIES WADE INTO SOCIAL MESSAGING

4.SOCIAL MEDIA ADVERTISING HITS ITS STRIDE

5.SOCIAL VIDEO EATS THE WORLD

From the team in NASA to team at your local coffee shop, Slack has gained 1.25 MILLION users in 2 YEARS

Facebook at Work is currently in Trial mode, but it is expected to be available as FREEMIUM tool in 2016

Businesses now have a dedicated SOCIAL MEDIA team

Since 2013 sharing updates about business has increased by 191%

Nearly, there are 4 billion global active users of messaging apps, from WhatsApp and Facebook Messenger to WeChat and Kik. Its bound to increase more in 2016.

Messaging is already emerging as a key channel for one-on-one social customer service

191%

Twitter lifted its 140-character limit and follow requirements on direct messages earlier this year with customer support in mind

Facebook Messenger has been busy piloting customer service features of its own

DIGITALMARKETING

Contrast to old-fashioned banner ads, the new generation of "native" social media ads like sponsored posts on Facebook and Instagram and promoted tweets on Twitter look and act a lot like normal updates from friends and followers

Companies ramped up social media advertising in 2015, with spending increasing 33.5% to nearly $24 billion

By 2017, social media ads may account for a full 16% of all digital ad spend globally.

Facebook more than doubled its daily video views to 8 billion, reportedly overtaking YouTube

Twitter launched native video of its own in 2015

Snapchat now reports 6 billion daily video views in its own right

Adult users now consume a total of 66 minutes of online video each and every day

SOURCES

DESIGNED BY: MEDIALINKERS LLC

WEB: www.medialinkers.org

http://www.fastcompany.com/3054347/the-future-of-work/5-trends-that-will-change-how-companies-use-social-media-in-2016#5

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