Social medias and business : How to make your social media strategy happen ?
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Transcript of Social medias and business : How to make your social media strategy happen ?
Author Jean-Francois MESSIER
How can social media increase
your business success?
This document is part of “Social Media and Business” series by JF MESSIER
to make your business social
media strategy happen ?
1. Listen 2. Deliver value first 3. Engage 4. Creativity 5. Adapt to different data 6. Allocate appropriate ressources
TIP #1
to your
to your
to your
to your
to your
Competition
Customers
Retailers
Web
Visible technologies
Y generation
to your
to your
TIP #2
The old communication
model was a
The new communication
model is a
… sharing
YOU AUDIENCE
SHARING
VALUE
YOU AUDIENCE
SHARING
VALUE
YOU AUDIENCE
SHARING
VALUE
YOU AUDIENCE
SHARING
VALUE
AUDIENCE AUDIENCE
The key is to produce
something that both pulls
people together and give
them added-value.
Create more value than
you capture
Tim O„ Reilly
Establish yourself as a
subject-matter fascinating expert
If business has taught you anything is that you have to pick a niche. Apply that to Social medias.
Don't be all over the place. Be known as the go to page for a topic, and as a reliable source for information on that topic.
You are the brand!!! Nothing else. You're selling yourself as a person and showing that you are worthy of being followed.
Don‟t do this !
Putting a real name and face on
your identity allows customers to associate with your brand on a personal level
Don‟t do this !
My theory is people are more
likely to follow a person than a
company.
Guy Kawasaki
Share Content
& Links that
Make People
Want to Pay
Attention
Produce
Content People
Want to Share
(because it will make
others follow them)
the titles of
articles you
have written, and
each URL, so your
followers can easily
find them
What people care about is
how your message will
them!
How they can
more make
,
How they can
more save
,
and change
.
their
Create compelling content with
.
in the
Focus on what you do
TIP #3
What are your thoughts on our product?
Likes / Dislikes?
Encourage people to participate
Ask
Request e.g. : “Check out our latest case study and
let us know what you think! bit.ly/cont”
Encourage people to participate
Organise a to motivate e.g. : “Make sure you comment on today’s blog
post… and win two free tickets !”
Encourage people to participate
Give a to make an effort e.g. : “To download this whitepaper, please fill
out this short form” (email, first & last name…
Encourage people to participate
If you aren‟t, who
will be?
… no one, and no
one will engage!
Be
Get your hand dirty!
Timeliness and
Frequency
Transparency Let your customers in
to show your humanity
Be the conduit
between your
audience
and
valuable content
and resources
Relevance
Before you link the content make
sure it‟s relevant and brings value
to your audience.
Never,
ever
Be honest
Keep it
punchy
regulary Update
TIP #4
When it comes to social media most
communication specialists will say...
"youneedafacebookpageandatwitterprofile"
When it comes to social media most
communication specialists will say...
You don‟t just need
profiles and presences.
You need a
strong creative
idea and a
strategy that will
resonate across
social channels.
The traditional
advertising industry
didn‟t continue to
grow and produce
amazing work...
...because they helped brands merely populate
print, TV, cinema, etc.
They had to
innovate
and push
the creative
boundaries
It‟s no different
with social media.
iWoman Temperamental, slow, expensive… But hey she looks good…
TIP #5
to different data
Volume and
frequency
Novices and
experts
adapt
TIP #6
appropriate
The tools are free.
You could be
doing it in seconds
But social media
really isn't free
Someone has to own it,
monitor it, track it,
analyse it...
Put the right people in charge.
You win by caring and by
putting in the hours
to make it happen
One more
thing !
“Continuous Improvement is Better than
Delayed Perfection”
- Mark Twain
Synthesis your audience… using social
medias : where are they ? Who are they ?
Why do they engage ? Where do they get
information ?
first ; Change your
mindset from marketing to value
delivering.
: ask questions, motivate with
contests, give some reasons to do efforts,
be passionate, participate, be
transparent, be relevant, be creative.
to different data
appropriate
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IS YOUR BRAND SEXY* ENOUGH FOR SOCIAL MEDIA? Robbert faase
The Future of Social Media, Tom Ollerton,
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Social Media for Business, PresentationAdvisors
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Social Media and you, Dani Nordin
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Fashion and Digital Trends, Tom Ollerton
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Designing for interaction, Interfaces for socializing, Daniel Burka
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WWW 3.0, Jenny Williams
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Fancy Facebook Fan Pages - A Step By Step Guide Olaf Nitz
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Bibliography
If you were interested in this presentation,
you may be interested in this one as well…
Author: Jean-François MESSIER Global New Technologies Director at Mercuri International Email: [email protected]
Photo Credit All photos in this presentation were purchase on iStockPhoto.com. All logos or brand references are copyright of their respective owners Slides from this document may not be repurposed without express written consent. Send permission requests to [email protected]