Social Media.pptx
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Transcript of Social Media.pptx
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❖ Introduction❖ Websites❖ APIs and RSS❖ Facebook, Twitter, and Youtube❖ Social Media Marketing❖ Crowd Funding and Sponsorships❖ Q&A
Creating your WebPage from Scratch
❖ WebServer
❖ Get a Domain Name
❖ HTML5, CSS3, PHP,
JavaScript
❖ WordPress, Wix
Add Meta-Data
<meta property="title" content="Home - Windsor-Essex FIRST Robotics" />
<meta property="description" content="Windsor-Essex FIRST Robotics is a Non Profit group supporting FIRST Robotics teams, events and initiatives in the community" />
For SEO, the best thing you can do is...
Ensure all your social media sites are linked to one another!!
Facebook ❖ Identify your clients
❖ Receive immediate feedback directly
❖ Interact with other businesses
❖ Inform other about your company
Facebook For Small Businesses
❖ Integrating your site with others is important
❖ Use the 80/20 rule - Posts should be 80% social, 20% product/ business based.
DO❖ Make it a positive environment❖ Respond within the hour ❖ Be enticing❖ Update regularly
DONT❖ Ignore your clients❖ Write fake comments (it’s obvious)❖ Buy likes❖ Make posts too long ❖ Make your Facebook all about
selling/business
YouTube
❖ Demonstrate product use with a video
❖ Solutions to product difficulties with video
Mobile phones are optimized
for video content
YouTube Dos & Don’tsDOS1. Webinars, interviews, and video responses2. Tag your videos with relevant key words3. Create playlists for videos 4. Embed a direct link for your videos
DON’TS5. Create a YouTube video on a whim6. Overuse Annotations 7. Create a video for the sake of posting content 8. Submit a low quality video
❖ Announce information in real time
❖ Generate Leads
❖ Customer Service
❖ Create hype on promotions
❖ Hashtag usage
TWITTER Twitter
Twitter Dos & Don’ts DOS
1. Have a complete profile2. Use hashtags properly 3. Make it all about them4. Be short, sweet and original 5. Share interesting news
DON’TS6. Try to hard sell7. Post to much personal information8. Tweet too often, only try to tweet interesting news
Advertising
❖ Know your Target Market
❖ Differentiate your Product
❖ Build and Maintain a Good Reputation/Brand
❖ Be Culturally Aware
Sponsorship
Before you attract sponsors:➔ Look for companies that
sponsor similar projects➔ Create a list➔ Anticipate Sponsor needs➔ Create a sponsorship package➔ List different sponsorship
levels➔ Customize to each sponsor
KickStarter & Tilt
1. SoyLent ($3,000,000)
2. Combat Kitchenware ($46,261)
3. 5 O’Clock Shadow ($3000+)
4. Doctor Who Rap Album ($4,254)
5. Meat Soap (1,905)
6. A Chicken Burrito ($1,050)
TEAM MISSION STATEMENT:
❖ Please briefly indicate what you believe to be the “driving engine” of your team.
❖ Your mission should be clear and concise.
❖ It should represent to any reader exactly what your business plan strives to accomplish. (1600 characters allowed, including spaces and punctuation)
TEAM ORIGIN
❖ Please provide the date that your team formed ❖ The location of your team❖ The current number of team members (highlighting any growth
over past years)❖ Describe the challenges the team had to overcome in order to
participate in FIRST events. (1600 characters allowed, including spaces and punctuation)
ORGANIZATIONAL STRUCTURE
Please detail how the team is structured to: 1. Raise funds2. Ensure funds are properly spent3. Find and engage sponsors4. Recruit team members/mentors for current & future seasons5. Ensure FIRST principles remain core to the team’s efforts.
❖ Uploading an image of your team organizational chart below, will also satisfy this requirement
RELATIONSHIPS
■ Please detail team efforts to specifically ❖ engage, inspire, educate, retain
1. Team members;2. Mentors3. Sponsors/Community. (1600 characters allowed, including spaces and punctuation)
DEPLOYMENT OF RESOURCES
❖ Please detail how the resources of your team (Financial or otherwise) have been deployed to :
1. Engage the community to spread the message of FIRST
2. Inspire others to get involved so that FIRST continues to grow
3. Ensure all team members get the most out of their FIRST experience.
FUTURE PLANS
Please indicate specific plans the team has for the next 3 years in regards to:❖ Sponsorship❖ Team and community outreach (including helping FIRST grow)❖ Detail how you expect to be able to accomplish these goals.
FINANCIAL STATEMENT
❖ Please include information on team finances (include financial statement detailing income and expenditures).
❖ Uploading an image of your team financial plan below, will also satisfy this requirement.
❖ Please describe the team’s risk mitigation plan
❖ Present a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis or narrative that describes the team plan to identify and respond to sustainability threats. (1600 characters allowed, including spaces and punctuation)
RISK ANALYSIS