Hands-On Social Media Analytics

Dept of Communication and Systems,

The Open University

Scattered puzzle pieces next to solved fragment by HoriaVarlan

Tony Hirst

Jigsaw pieces…

…or disconnected threads?

Chris Messina :

Blogging is just email, but with like, you know, a “to everyone” email address

Twitter is SMS, to everyone

Co-opting channels that were private and making them public, that’s all these things are

http://www.youtube.com/watch?v=IrTSiO9ejOs

Goodhart’s Law

… states that once a social or economic indicator or other surrogate measure is made a target for the purpose of conducting social or economic policy, then it will lose the information content that would qualify it to play such a role.

Ref: Wikipedia

"The more any quantitative social indicator is used for social decision-making, the more subject it will be to corruption pressures and the more apt it will be to distort and corrupt the social processes it is intended to monitor."

Ref: Wikipedia

Campbell’s Law

Hidden secrets

Hidden secrets

Scholarly impact is typically based on:

f(citations)

Citations

g(influence, support)

h(reach, authority)

Influence

j(ability to affectothers’ behaviour)

Impact

Academic literature/citation graph

Media layer – press mentions

Social layer –connectivity (blog vs twitter)

Search engine layer (page rank, timeliness)

Influencing Forward: Discovery Layers

Social Media supports a Responsive Layer

Inside vs. Outside Access

SocialMedia

*.ac.ukdomain

Influential friends…

http://www.coursedetective.co.uk/

Inside vs. Outside Access

APIs &OAuth

Build Your Own Dashboard

…Google Spreadsheets..

Offer patronage to @mhawksey and he’ll show you how…;-)

Identifying interest graphecho-chambers

-hashtag communities:nodes: the set of people who have used a hashtag, H(t)

edges: [X, Y] in H(t) and Y in Fr(X)

- list community:nodes: L(l)edges: [X,Y] in L(l) and Y in Fr(X)

URL/link community:nodes: U(u)edges: [X, Y] in U(u) and Y in Fr(X)

External Perceptions:How Does Your Audience Define You?

Friends and followers communities…

@briankelly followers

Friend connections amongst @jisccetis friends

@jisccetis list intelligence

@jisccetis list intelligence

How folk on similar Twitter lists to @jisccetis follow each other

http://bit.ly/eBgyPn

@briankelly/ukoln-eim-2011-07

@briankelly/ukoln-eim-2011-07

/briankelly/ukoln-eim-2011-07 Candidate members: 23 Subscribers: 1

/helenwhd/e-learning Candidate members: 8 Subscribers: 30

/mhawksey/open-edge Candidate members: 6 Subscribers: 7

/mhawksey/ds106 Candidate members: 6 Subscribers: 18

/traceymadden/education Candidate members: 6 Subscribers: 1

/mhawksey/lak11 Candidate members: 6 Subscribers: 32

/ActualAl/elearning Candidate members: 5 Subscribers: 5

List Intelligence

blog.ouseful.info

@psychemedia