Social Media for business

Why use social media to market your business?

Twitter is a micro blogging site which limits each ‘tweet’ to 140 characters – users choose to

‘Follow’ each others Tweets.

Twitter has 230 million monthly active users – posting over 500 million Tweets per dayOver 76% of Twitter users are active on mobile devices

Why Twitter?

98% of all top brands are active on Twitter.92% of top brands Tweet at least once daily.Top brands average 43,100 engagements per month.Over 36% of all brand Tweets contain a link.Audiences this quarter grew by 20%.Twitter is proving to be a critical distribution and engagement channel.

It’s VERY simple!

…using Twitter can help increase your company’s visibility

create a dynamic online Twitter presence as part of your Social Media Strategygrow a follower basedrive website clicks or conversionsincrease online engagementsdrive app installs or engagementsfind leads for your business

It’s VERY simple!

…using Twitter can help increase your company’s visibility, engagements…….SALES

Follow and be Followed!

Follow users who are known to you or who represent a business interest etc. Every user can follow 2000 people total. Twitter is different from Facebook; whereas on Facebook when you accept a Friend Request they appear in your network and they appear in yours. On Twitter ‘Following’ does not create a mutual relationship.

Connect with others

• Tweets may be directly about your business - DIRECT CONTENT - for example, special offers, new products available or trade shows you’re exhibiting at, or

• interesting news from your sector that your Followers may not have heard already. News and interesting articles can be Tweeted from third party websites using the Twitter sign often seen alongside articles. This is describes as using THIRD PARTY CONTENT.

• Mention others to encourage a ‘Conversation’. Mention others by using the @ followed directly by their user name; when others do this (mention you) the Tweet will appear in your Notifications.

• Reply to Tweets. Click the Reply button on the Tweet you would like to respond to; this will throw up a Tweet box starting with the username of the Twitter account which posted the original Tweet.

• Favourite a Tweet. Favourite a Tweet and it shows the User that you like what they have written/Tweeted. If you are a brand, ‘Favourite’….ing a Tweet acknowledges a User that mentions you rather than responding to each Tweet.

• Retweet others Tweets. Share others Tweets by clicking the Retweet button. These will retain their original attribution and the User will be notified that ther Tweet has been Retweeted.

Hashtags

People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search.

Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword.

Your promotions

Consider Twitter only discount offers and tease it with posts a few days in advance.When promoting a sale or discount, if you want to reach maximum engagement, be sure to do the following:

Tease the sale in advance to raise interest.Respond to followers to keep the conversation going.Don’t forget to carry on tweeting during the campaign to keep up the momentum.

Become a Twitter Professional

Search Twitter is found on the top right hand side of the screen. Many people are confused about how to use the Twitter search and SEARCH OPERATORS. • When using Twitter, you can simply use the Search panel

to look for hashtags, companies or users, however, advanced search operators let you include and exclude key information.

• You can enter advanced search operators manually alongside your keywords in the Twitter search bar.

Competitor Research

Twitter can be used as a research and marketing tool and this can be done by tracking mentions with username queries. This is done using the to:, and from: operators.

The to: operator shows you Tweets sent to the user, e.g. to:BIGCumbria will show you all the tweets sent to the user BIGCumbria.The from: operator will show you all the tweets sent from the user.You can use the username query to find out what customers think about a competitors service and/or product. Use the information to tweet their customers.

Twitter lists are a useful way to filter information. They enable you to group people together based on their industry, characteristics or interests. Creating and sharing lists positions you as an authority in your field and will grow your Twitter community as people trust the information curated by you.

• To Follow other Users Lists just click on Lists when viewing their profile and select which list you wish to subscribe to, and click Subscribe.

N.B: You can follow lists without following the individual members in that list.

SO……

Why use Facebook to market your business?

Facebook The Worlds most popular social networking site. The emphasis is on personal rather than business use – so it is best suited for customer facing businesses to:

• Drive In-store sales• Increase Online Sales• Launch a new product• Build Awareness

Facebook – Create a Buzz

• Provide great content• Tag people• Encourage conversation – ask questions, start a debate• Comment on others pages• Hold a contest• Use an Email sign up form on your page to gather data about

those people who are interested in your products/services• Use photos and videos creatively

Facebook – Marketing

Who are you engaging with?

What we really want to do…….

So………

ME

Group B

Group A

Group C

Group D

Group E

Group F

Group G

Group H

So………

ME

550 members

20,000 members

113 members

11,043 members

302 members

239 members

607 members

159 members

So………

33,013 Group Members=

33,013 potential customers

So how does this compare to paid newspaper advertising?

• Cumberland News - Circulation 24,602 (Average ABC circulation figures July to December 2012 (Source ABC)

• Cumberland & Westmorland Herald - Circulation 16366

(Average ABC circulation figures July to December 2012 (Source ABC)

So how do we get the information to the Groups?

Paying to promote?

What is Google +

Google+ is the social network created by Google and was launched in September 2011.

as of January 2013 Google + had replaced Twitter as the second largest social network behind Facebook. Current figures of over 400 million users.

Why Google+

88.37% of searches in the UK use GoogleThe Google +1 button is used 5 billion times per day.

Why Google+

BenefitsAuthorship – Your Google+ presence will solidify your identity across the

internet.Build the following for your brand.Boosts SEO performance.Join and/or build online communities relating to your customers passionsCreate ‘hangouts’ to enable group meetings, demonstrations or discussions.Publicise and promote events.Create webinars (hangouts through your business page).

It’s VERY simple!

…using Google+ can help increase your company’s visibility in Google’s organic search results, therefore increasing the

likelihood of potential customers finding you.

Setting up your profile

An effective ‘Hovercard’

Your internet ‘business card’

Circles

Circles• Circles allow you to create and share information with groups just like you have in your

real life social circles. For example:• Friends – Those I trust with my information and can see the majority of my

posts, photos, etc.• Following – Don’t see my posts, but I want to see their posts.• Business Contacts – See some of my posts, mostly those related to business.• Work Friends – See some of my posts, mostly those related to life at work.• Geeks – See some of my posts, mostly those on topics about technology and

gadgets.• Competition – research your competitors.

So come up with your list of circles and create them. Once you’ve created your circles, begin adding your contacts to one or more circles. It’s perfectly fine to add a contact to more than one circle.

You’re ‘Circled’!

Google+ users can circle your company page, it means they have opted in to receive information from you without having to fill

out any forms or communicate via email. It’s THAT easy!

Get noticed!

• Circle the influencers in your specific industry.• Comment on popular posts, as well as not so popular posts.• Press the magic Google +1 button, it really does help people.• Look for people that are engaging in conversations and circle

them.• Reach out to people on an individual basis, thank them, let

them know you like their information.• Share helpful and useful information so that people will want

to circle you.

Communities

There are communities for almost every subject on Google+ and these can be accessed via the left hand side Navigation pane, Communities.

So………

ME

Community B

Community A

Community C

Community D

Community E

Community F

Community G

Community H

For example – my company is photographic suppliesI search Photography in Communities

ME

Street Photographers 228,602 members

Landscape Photography

523,630 members

Night Photography 562,715 members

HDR Photography 435,240 members

The World of Photography

243,310 members

Food Photography180,018 members

Weather Photography 324,982 members

Nature Photography 132,102 members

So………

2,630,599 Community Members=

2,630,599 potential customers

Creating ‘Ripples’

On any Google+ post, there's a small icon in the upper right corner that reveals the Options Menu for that post. Within that menu you can edit or delete the post, disable comments or lock

sharing,and access Ripples.

Creating ‘Ripples’

Hangouts!

This feature is essentially a video chatroom, and enables Google+ users to participate in live, and often times spontaneous, video chats. Hangout can be opened to any of your Circles, offered to friends via email, or left public so that anyone could choose to pop in. All participants are required to have a webcam, mic and a Google+ profile.

Hangouts!