Social media – getting startedSoc a ed a ge g s a ed

Wendy Tarr – Digital Media Marketing Manager- 15 April 2010

WelcomeWelcome

Wendy TarrWendy Tarr

Digital Media Marketing Manager

Email: wendy_tarr@uk.ibm.comy_ @

Mobile: 07841-344-882

Twitter: @wendytarr

LinkedIn: http://www.linkedin.com/in/wendytarr

Blog: http://wendytarr.wordpress.com/

AgendaAgenda

S i l di f t• Social media for events–Internal–External

Bloggers–Bloggers–Livestreaming

• Social media for sales leads• Is your business ready for social mediaIs your business ready for social media• Questions

Information On Demand EMEA Community- Internal

W b it• Website: Explains how & which Social Media tools IOD is active on. Information of Twitter, LinkedIn, Facebook YouTube and BlogsFacebook, YouTube and Blogs. Coordinator details for questions as well

WIKI• WIKI: Up date with the latestinformation relevant to the Business Partner World C itCommunity

• Community: Information Management Social Media councilManagement Social Media council, closerest community with up to date information of the event

Information On Demand EMEA Community- External

LinkedIn GroupLinkedIn GroupIN Event Page

Twitter: #IOD2010

Facebook: Fan page

Twitter: #IOD2010

YouTube ChannelFB: Event page

BloggersBloggers

LivestreamingLivestreaming

Social media for sales leadsSocial media for sales leads

Is your business ready for social media?Is your business ready for social media?

G t t k di li• Get to know your audience…online

• Participate in the Social web• Participate in the Social web– Facebook, LinkedIn, MySpace, Twitter, Blogs, Delicious, Digg,

Youtube, Flickr, (where are your customers, friends, family, etc?)

• Map requirements to relationship lifecycle objectives

• Focus on quick wins

• Just because you “can” doesn’t mean you “should”

THANK YOU!THANK YOU!