Social Media Workshop from the Illinois Alcoholism and Drug Dependence Association (IADDA) Annual...
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HOW CAN YOU USE SOCIAL MEDIA TO LISTEN, ENGAGE, AND CHANGE THE CONVERSATION Presented By: Andy Duran Executive Director Linking Efforts Against Drugs & SpeakUP! Prevention Coalition Lake Forest, IL
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This presentation will help participants to gain a better understanding about the influential power of social media, and how that power can be used for good. High-level and highly paid marketing executives more often than not get it wrong! By learning how to align social media efforts with mission, you will leave this presentation with an understanding of how to effectively use social media to listen, to engage, and to change the conversation.
Transcript of Social Media Workshop from the Illinois Alcoholism and Drug Dependence Association (IADDA) Annual...
HOW CAN YOU USE!
SOCIAL MEDIA!TO LISTEN, ENGAGE, AND!CHANGE THE CONVERSATION
Presented By: Andy Duran!Executive Director!Linking Efforts Against Drugs &!SpeakUP! Prevention Coalition Lake Forest, IL
You ain’t NEVER going to find me on that
Interweb!” !
- Grandma, 2006
“
LEAD
About Me
We Will
We Will Not
TODAY
How many of you use social media?
Teens who use social media are...
five times more
likely to use
tobacco
10% VS. 2%
Teens who use social media are...
three times more
likely to drink
alcohol
26% VS. 9%
twice as likely
to use marijuana
13% VS. 7%
Source: National Survey of American Attitudes on Substance Abuse XVI: Teens and Parents,
conducted by The National Center on Addiction and Substance
Abuse at Columbia University
“LISTENThink Differently
3 Ways You Can Impact Prevention Work Using Social Media
#1 listen
Start a Conversation!
#2
#3
change the conversation
SOCIAL MEDIA!IS
HUGE.
If Facebook were a country, it would be the ____ most populated in the world !
!
Only China & India are more populated
If Facebook were a country, it would be the third most populated in the world, ahead of the United States.
The number of minutes spent on Facebook each month.
500 BILLION.The number of minutes spent on Facebook each month.
THAT’S ALMOST 5 TIMES LAST YEAR’S NUMBER
35 BILLION.The amount of content-pieces shared each month on Facebook
That’s Amazing!
!
72 HOURS.The amount of video uploaded to YouTube every minute.
4 BILLION.The number of images hosted on Flickr.
That’s 13x more than the Library of Congress.
zThat’s 13x more than the Library of Congress.
NINETY FIVE.The percentage of companies using LinkedIn to find and attract employees
59% Use Facebook 42% Use Twitter
1 in 6.The number of marriages last year between
people who met through social media
THAT’S MORE THAN TWICE THE NUMBER OF PEOPLE WHO MET AT BARS, CLUBS, AND OTHER SOCIAL EVENTS COMBINED.
7 HOURS.The time it took for LeBron James to amass his first 150,000 Twitter followers.
It took Bill Gates 8 hours to reach 100,000.
SOCIAL MEDIA
IMPACTS!OUR YOUNG PEOPLE & OUR COMMUNITY.
At the President's urging and by his example, the entire Federal Government has bounded into the world of social-networking. Twenty-five agencies now have YouTube channels. The Library of Congress has begun posting thousands of historical photos on Flickr. In one week alone back in 2009, about thirty agencies, including the White House, have joined Facebook.!- Time, May 2009““ If you want a sense of where the world's media habits are
headed, it makes sense to watch what kids are doing." - Generation M2
!Media in the Lives of 8-18 Year-Olds
Kaiser Family Foundation January 2010
P.S.MORE THAN HALF OF THE HUMAN RACE
IS UNDER THE AGE OF 30.
THEY’VE NEVER KNOWN LIFE WITHOUT
THE INTERNET.
SOCIAL MEDIA!IS INTERACTIVELY
AWESOME.
221 MILLION.The number of views on BlendTec’s YouTube Channel.
Why Did this Stick?
THE KEY TO ALL SOCIAL MEDIA
Be Human!
Have Fun!
Be Real!
Be Interactive.
Have a good product.
Sell It!
KNOW!WHO YOU ARE!
Know Who YOU Are!
The Virgin
Know Who YOU Are!
The Ultra
Know Who YOU Are!
The Dipper
Know Who YOU Are!
The DenierI have
no signal!
HELP!
Know Who YOU Are!
The Lurker
“I guess I just use
it to creep on people’s lives.” - Anonymous
The Peacock
Know Who YOU Are!
Know Who YOU Are!
The Ranter
Know Who YOU Are!
The Approval
Seeker
80% of marketers incorrectly begin with tactics instead of goals.!!
- eMarketer Report
LET’S GET STARTED!MISSION
OVERALL GOALS
DEPARTMENT GOALS
SOCIAL MEDIA GOALS
SOCIAL MEDIA TACTICS
METRICS
Start Here
Not Here
“ LISTEN
CHANGE
ENGAGE
Remember My Rules!
No Vegas hotel could be worth this wait. Over an hour to checkin at the Aria. #fail
Aria - Las Vegas
Sorry about your bad experience. Hope the rest of your stay in Vegas goes well.
Aria - Las Vegas
“Start a
CONVERSATION...
... then change it!
Take a negative story
insert yourself into it
CHANGE THE STORY to make it your own
LET’S GET STARTED!MISSION
OVERALL GOALS
DEPARTMENT GOALS
SOCIAL MEDIA GOALS
SOCIAL MEDIA TACTICS
METRICS
Start Here
Not Here
SOCIAL MEDIA LOGIC MODEL
Mission
Why are we doing this?
Goal
Goal
Goal
What do we want to accomplish? Tactic
Tactic
Tactic
Tactic
Tactic
Tactic
How will we achieve our goals?
!
YOUR
CHALLENGE
#
168
A FEW TIPS & TRICKS
Be the change you want
to see in the world.”
!
- Gandhi
“
THANK YOU! !
Contact Me >>>
ANDY DURAN [email protected] !LEAD & SPEAKUP! http://www.leadingefforts.org http://www.speakupcoalition.org !f: fb.me/leadingefforts t: @LEADLFLB
