Social Media WorkshopContent / Campain / Planning / Different Formats

AGENDA

• Editorial plan

• Campaign planning

• Formats and Content

• Video workshop

• Social Media guidelines

#some2019

What are the limiting factors of

your social media activities?

Was sind die limitierenden Faktoren

eurer Social Media Aktivitäten?

https://scompler.com/

#some2019

What kind of content do you

use most?

Welche Art von Content setzt du

gemeinsam ein?

Text based content

• Guide lines

• How-to-

advices

• Check lists

• Instructions

• Lists

• Tips & Tricks

• Studies and

surveys

• Quotes

• Ratgeber

• How-to-Tipps

• Check-Listen

• Anleitungen

• Listen

• Tipps & Tricks

• Studien und

Umfragen

• Zitate

Visual Content

Pictures

• Arouse feelings and moods faster than a text

• Your own branding can be strengthened through your corporate

philosophy and corporate design

• Ensuring variety in the reading flow

Visual Content

Infographics

• Good branding opportunities

• Comprehensible preparation of complex data

• The chance of viral distribution in social media, especially

Pinterest, Instagram or others, is high.

• Tools: https://piktochart.com/ , www.canva.com

Audiovisual Content

Videos

• High individuality through cinematic possibilities

• Entertainment value can provide a positive link

with the brand

• Offer users real added value with instructions,

how-tos and tutorials

• Strengthening personal branding

• Complex storytelling possible

Audiovisual Content

Podcasts

The podcast format offers you the opportunity to pick

up on current topics or publish expert interviews and

thus supply your target group with current content.

Especially people who don't want to read blogs or

don't have time to sit in front of a longer video can be

targeted here.

Audiovisual Content

Webinars

• Expertise close to the interested target group

• Interaction with the user

• Later convertible to another format (video format)

Engaging Content

• Online tools (e.g. a currency converter)

• question-and-answer games (currently often seen

in Instagram stories). The influencers ask

questions and have their followers answer or have

their fans ask them questions, which they answer

in a next session.

• Advent calendar raffles

Now it‘s your turn!Task: December 24 is near. Members

and customers are stressed and

impatient. Quite a few are drawn home.

Design a content for your SoMe

channel for this day to be released on

December 23rd.

At least one of the following keywords

should appear in the content:

• Family

• Digitalisation

• Holidays

• Network

#some2019

How would you rate the social

media activity of your

management?

Wie würdest du die Social Media

Aktivitäten eurer Geschäftsleitung

beurteilen?

Social Media GuidelinesExamples:

• KPMG

• Linde

• 1und1.de

• Intel

• Kodak

• Tips: How to implement a social media policy?

Thank you for your

attention!

Have a

nice evening.

See you tomorrow!