Social Media Works - V3 Integrated Marketing
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Transcript of Social Media Works - V3 Integrated Marketing
Why the Web and Social Media Matter
toYour Bottom Line
One Day on the Internet
210 billion emails are sent -more than a years worth of letter mail in the United States. Facebook adds 700,000 new members - that is the size of a small country, roughly the population of Guyana.
Bloggers post 900,000 new articles - Enough content to fill the New York Times for 19 years! Twitter posts 5 million Tweets
Social Media is Not Just for Kids
Median Ages on Social Media Sites
LinkedIn – 39Facebook – 33
Twitter - 31
YouTube2nd Largest Search
Engine in the WORLD
How Does This Impact Your Business?
Social Media is for Leads and Sales
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
74%
Percentage of small business owners that say social media helps them close business. Source: Inc Magazine - http://bit.ly/amD4kP
Companies with more indexed pages on Google, Yahoo and Bing generate more sales leads. Every 50 to 100 incremental indexed pages can mean double-digit lead growth.
Growth in new leads accelerates significantly once websites achieve 300+ pages indexed by Google.
More Indexed Pages = $
Leads by Indexed Web Pages
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
67%
Increase in monthly sales leads for companies that blog over companies that don't blog. Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
Blogging = More Indexed Pages
Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
Blogging More Often Drives Results
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Businesses which have more pages indexed by search engines generate more leads.
Size of the business is not a factor in the number of pages your company can have indexed by Google and other search engines. Blogging and using social media give small to medium sized companies an edge over larger competitors with bigger budgets.
Can't Outspend Your Competition?