Social Media & Wine

Presented by Jackie Reau, Game Day Communicationsjreau@gamedaypr.comTwitter: gamedayjreau

What is social media…today?

http://www.youtube.com/watch?v=sIFYPQjYhv8

What is social media…today?

http://www.youtube.com/watch?v=sIFYPQjYhv8

Presented byJackie Reau, Game Day Communications

Why should you use social media• Positions you as a thought leader, innovator with

targeted influencers• Customer service/engagement with instant

interaction/results• Organic search engine optimization with strategic

tagging• Share your content, control your message• Capture competitive intelligence

You & social media• Many HR managers are using social media in the

recruitment process to determine qualified applicants

• Use social media to position yourself favorably • Monitor “your” brand with Google

– You can’t delete negative references but social media helps “push” them down to other pages

• Reinvent yourself using social media to draw interest to you and your passion(s)

Getting started• Purpose/objective

– Marketing/positioning/branding– Customer service engagement

• Retrain your brain – Incorporate social media into your lifestyle

• Develop a strategic yet spontaneous editorial schedule for your social media conversation

• Recruit and train your staff, colleagues to help• Educate your customers/clients on where to find you and

how to use social media with traditional efforts

Getting started• Purpose/objective

– Marketing/positioning/branding– Customer service engagement

• Retrain your brain – Incorporate social media into your lifestyle

• Develop a strategic yet spontaneous editorial schedule for your social media conversation

• Recruit and train your staff, colleagues to help• Educate your customers/clients on where to find you and

how to use social media with traditional effortsPresented byJackie Reau, Game Day Communications

What social media users want…• They are nosy! They want to know information first!• They want exclusive opportunities and access to you

and your brand• They don’t want you to be a one-way, marketing

machine• Be transparent, genuine and real• Ask them for their thoughts, insight

Planning your strategy• Conduct an analysis on your competition to gauge

how they are using or if they are using social media• Conduct an internal audit on who is using social

media within your audience to determine your reach• Create a social media team to help execute your

strategies (non-marketing staff, customers)• Review your budget to determine how to offset

current marketing/advertising costs (printing, ad buys, etc.)

Create and share your social media network

• Always link social media to your web site• Create your own content with videos, photos and

upload• Recruit expert bloggers for your site to create your

own “beat” writers• Tag social media content like you would Google the

information: “best Ohio wine”

Creative ideas for social media usage• Virtual Wine Tastings: where your expert uses Skype

to connect with a group (they need to buy the wine from you first!)

• Wine Wednesdays for the Weekend: offer three recommendations (white, red and specialty) each week on Facebook, Twitter, YouTube

• Wine Club promotions: create a communications campaign to talk about the Wines of the Month with video overview and Facebook posts

Create and share your social media network

• Always link social media to your web site• Create your own content with videos, photos and

upload• Recruit expert bloggers for your site to create your

own “beat” writers• Use social media newsroom sites, i.e. Pitchengine,

CNN’s i-report, CBS’ Bleacherreport to share your content

Presented byJackie Reau, Game Day Communications

Tricks for Facebook

• Create a fan page for general consumer use and a group for specific consumer use

• Add applications to your page to make it more interactive, i.e. video, links to other social media

• Post updates from your smart phone

Tricks for Facebook

• Create a fan page for general consumer use and a group for specific consumer use

• Add applications

Presented byJackie Reau, Game Day Communications

Tricks for Twitter

• Use Tweetdeck to manage your Tweets– Search key words: company name, “wine”

• Use Twitter applications to upgrade content– Twitpic.com for photos– Twittermail.com for status updates from phone

• Create lists on Twitter to manage updates, interact with specific groups, topics

• Use a smart phone to send, manage updates

Tricks for Twitter

• Use Tweetdeck to manage your Tweets– Search key words: company name, “wine”

• Use Twitter applications to upgrade content– Twitpic.com for photos– Twittermail.com for status updates from phone

• Create lists on Twitter to manage updates, interact with specific groups, topics

• Use a smart phone to send, manage updates

Tricks for Youtube

• Create and name your own channel• Purchase a $100 mini video camera for the office• Upload videos regularly, per your schedule

– Testimonials– Wine of the Month Club– New wines, new staff, new menu items, etc.

• Tag and name videos properly• Share your videos via Facebook, Twitter

Tricks for Youtube

• Create and name your own channel• Purchase a $100 mini video camera for the office• Upload videos regularly, per your schedule

– Testimonials– Wine of the Month Club– New wines, new staff, new menu items, etc.

• Tag and name videos properly• Share your videos via Facebook, Twitter

Tricks for FourSquare

• Create and/or edit your place of business• Use it yourself to understand the nuances/updates• Use it as your loyalty program• Create a promotion for the Mayor to drive repeat

business, competition• Promote your use of it in signage, emails, other social

media

Tricks for Youtube

• Always link social media to your web site• Create your own content with videos, photos and

upload• Recruit expert bloggers for your site to create your

own “beat” writers• Use social media newsroom sites, i.e. Pitchengine,

CNN’s i-report, CBS’ Bleacherreport to share your content

Presented byJackie Reau, Game Day Communications

Measurement

• Create a quarterly scorecard to add to your marketing matrix– Web site traffic– Facebook Fan Page fans, offers, engagements– Twitter followers, engagements– Youtube views, comments– Blog views, comments– Response to exclusive offers with promo codes

Resources for staying fresh

• Mashable.com• Google alerts with key words of industry interest• HARO, Help A Reporter Out• Your local Social Media Breakfast• WOMMA, Word of Mouth Marketing Association