Social Media: Where Your Brand Meets The World - Presentation by Stickable Media

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Social Media Where Your Brand Meets the World Learn how to use Social Media effectively to GROW YOUR BUSINESS 1. Control Your Online Image & Reputation 2. Cultivate Strong Relationships Through Inbound Marketing 3. Influence Purchasing Decisions

description

Slides from the Stickable Media presentation "Social Media: Where Your Brand Meets The World" Through this presentation Tony Diehl, CEO & Founder of Stickable Media, reveals how your business can use Social Media as an Inbound Marketing tool to control your online image, build a community of strong relationships around your business and position yourself as a leader in your industry. The ultimate goal of this process is to influence purchasing decisions and grow your business in a sustainable way while moving beyond outdated, untrusted traditional advertising and tapping into the power of relationship building as a new model for effective marketing. Not sure where to begin with Social Media? Start here: Get control of the Digital Brand Assets for your business, including 20+ Social Media Profiles & Business Listings with Stickable Media’s FREE Digital Brand Assets Control Package. Visit www.StickableMedia.com to download your FREE copy today.

Transcript of Social Media: Where Your Brand Meets The World - Presentation by Stickable Media

Page 1: Social Media: Where Your Brand Meets The World - Presentation by Stickable Media

Social Media Where Your Brand Meets the World

Learn how to use Social Media effectively to GROW YOUR BUSINESS

1. Control Your Online Image & Reputation

2. Cultivate Strong RelationshipsThrough Inbound Marketing

3. Influence Purchasing Decisions

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Smithsburg, PA

Photo 1: http://www.flickr.com/photos/clogozm/ Photo 2: http://www.flickr.com/photos/mzn37/

Pizza Smithsburg

Jonny’s Pizza – Smithsburg, PA

Jonny’s Pizza – Smithsburg PA

Smithsburg, PA

Smithsburg

Smithsburg, PA

Smithsburg, PA

Stan WhitfieldSmithsburg, PA!

Jonny’s Pizza

Open 7 Days a Week! 10am to 11pm

The BEST PizzaIn Smithsburg!

4523 W. King St. Smithsburg, PA

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92% of Consumers

trust recommendations from people they

know

70% of Consumers trust opinions posed online by

strangersSOURCE: Neilsen Global Trust in Advertising Survey – http://www.nielsen.com/content/corporate/us/en/insights/reports-downloads/2012/global-trust-in-advertising-and-brand-messages.html

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Consumers Losing Trust in

AdvertisingLess than 50% of Consumers

trust Traditional Outbound Advertising

Trust on the decline (2009 to 2011)

SOURCE: Neilsen Global Trust in Advertising Survey – http://www.nielsen.com/content/corporate/us/en/insights/reports-downloads/2012/global-trust-in-advertising-and-brand-messages.html

Magazine

20%

Newspaper

24%

TV

25%

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ADOPT SOCIAL MEDIA NOW

MAKE NEW FRIENDS

ENGAGE FRIENDS

GENERATE POSITIVE DIGITAL WORD OF MOUTH

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Social Media Where Your Brand Meets the World

Learn how to use Social Media effectively to GROW YOUR BUSINESS

1. Control Your Online Image & Reputation

2. Cultivate Strong RelationshipsThrough Inbound Marketing

3. Influence Purchasing Decisions

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Tony Diehl | CEO / Founder

Computer Science Degree from Shippensburg University

Successful independent entrepreneur since 2003

Enjoy helping brands & businesses leverage new technology to market and grow their businessTODAY: Social Media as it relates to Inbound Marketing

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EVERYONE is on Social Media

Smoke Signals

Prefer Primitive Forms of Communications

People Who Do Not Use Social Media:

SOURCE: Stat http://www.experian.com/simmons-research/register-2012-digital-marketer.html, iPhone http://www.flickr.com/photos/williamhook/, MacBook http://www.flickr.com/photos/lifeisaprayer/, Smoke Signals http://www.flickr.com/photos/sundve/, Bigfoot http://www.flickr.com/photos/jdhancock/

Can’t Afford It

$$91% of Online Adults

Use Social Media Regularly

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Website & Blog

Business Listing Sites

Social Media Profiles

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Outbound Marketing

BUY!!BUY!!BUY!!

Source: http://www.flickr.com/photos/fokkomuller/

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People are Tuning These Messages OutDVR

Source: DVR http://www.flickr.com/photos/purpleslog/, Gmail http://www.flickr.com/photos/doglotion/, Billboard http://www.flickr.com/photos/ell-r-brown/

National Do No Call Registrywww.DoNotCall.gov

Billboard

?

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BUY! BUY!! BUY!!!

Source: Angry Kitty http://www.flickr.com/photos/joeltelling/

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Social Media is THE Platformfor Inbound Marketing

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BlogE-Book& Earned Email

Social Media

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SHOW ME THE MONEY.

$$$

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61% LOWER Cost Per LeadInbound Vs. Outbound

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1000 new leads

X $100 per new lead (Traditional Outbound Marketing)

= $100,000

X 61% (savings per lead with Inbound Marketing) = $61,000

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What would you

do with an

EXTRA

$61,000?

Source: http://www.flickr.com/photos/68751915@N05/

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Re-Invest in Inbound Marketing?

Hire a Community Manager

Source: http://www.flickr.com/photos/68751915@N05/

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Outbound Marketing is a Sinking Ship

1. Intrusive

2. Nearly impossible to track or measure

3. People tuning it out

4. Turning people off

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Inbound Marketing is the Roadmap to

Success1. Complements how

consumers research & make purchases

2. Completely trackable & measurable

3. Cost 61% LESS per lead

4. You will save money & grow your business

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Using Social Media as an

Inbound Marketing Tool

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Social Media

Simplified

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Social Media Simplified

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Social Media is Simply a Tool for People to:

Connect Communicate Engage

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Others Tools to Connect, Communicate & Engage Your

Business

Source: Receptionist http://www.flickr.com/photos/john_hall_associates/, Showroom http://www.flickr.com/photos/ivanwalsh/

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Just Another Sales Tool?

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Welcome to my house…

…please don’t spam me!

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SIGN HERE!

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NOSOLICITING

Source: http://www.flickr.com/photos/weidnerapartmenthomes/

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Meet my new friends…

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Goals of Social Media

Control Your Online Image

Build a Community Around Your Brand (MAKE NEW FRIENDS)

Position Yourself as a Leader in Your Industry

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Facebook.com/HamiltonHyundai Foursquare.com/HamiltonHyundai

Twitter.com/HamiltonHyundai

Youtube.com/HamiltonHyundai

Pinterest.com/HamiltonHyundai

Gplus.to/HamiltonHyundai

Control Your Online Image

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Be Found In Search Engines

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Build a Community Around Your Brand(Make New Friends)

• Add Insane Value

• Establish the Right Voice

• Cultivate Real Relationships

Photo: http://www.flickr.com/photos/restlessglobetrotter/

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Position Yourself as a Leader in Your Industry

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Cultivate Real Relationships

“It’s not the number of followers you have or “likes” you get, it’s the strength of your bond with your followers…

…In this game, the one with the most real relationships wins.”

Source: http://thankyoueconomybook.com/

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What have we learned about Social Media?

1. Core component of an effective Inbound Marketing strategy

2. Return on Investment = substantially cheaper lead generation + more effective

3. Generate positive ROI through the goals of Social Media

What does this mean for Your Business?

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ADOPT SOCIAL MEDIA NOW

MAKE NEW FRIENDS

ENGAGE FRIENDS

GENERATE POSITIVE DIGITAL WORD OF MOUTH

$ INFLUENCE $ $ PURCHASING $

$ DECISIONS $

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