Social + Media: What's Needed Next (Drupalcon Keynote)
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Transcript of Social + Media: What's Needed Next (Drupalcon Keynote)
Social + MediaWhat We Need Next
3 September 2009, Drupalcon Paris
Chris HeuerFounder, Social Media ClubCreative Catalyst, AdHocniumFrustrated Drupal Customer
Hi, my name is Chris...
• I took computer programming classes at Miami-Dade Community College when I was 13 (on a TRS-80)
• My first game system was an Atari 2600 (still have it)
• My first computer was a Mac SE I used to play with HyperCards
• I had my first experience as a Super User in 1995 and it was oh so sweet...
The Internet became my career
• Guru Communications, 1994 I learned to build sites in BBEdit (still have the t-shirt)
• Virtual Community Network,1995• Miami Ad School, 1996-1998• Chief, eBusiness, U.S. Mint, 1999
I was a numismatist as a kid... and as an adult
• InfoApps, 2000• Conversal, 2000
Being social became my way of life
• Insytes, 2004• 1st BarCamp, 2005 • BrainJams, 2005• Social Media Club, 2006
If you get it, share it
• The Conversation Group, 2007• AdHocnium, 2008
essentially
I am a geek.
and apparently, I have always thought geeks were cool :)
interestingly
I designed and built an enterprise CMS for Palm between 2002 and 2005
but I am not just a geek entrepreneur
or a marketing wanker
I think holistically
so why am I here today?
I am also a frustrated Drupal Customer(or rather, a wannabe customer)
Social Media Club’s (and my)experience with Drupal...
More on this later,let’s talk aboutSocial + Media
social media is not the thing, as much as it is what we do with it,
SHARINGmedia, socializing it
and connecting through it
it’s more art than science
@davegray
Social Media, A Brief History• Cave Paintings• Hieroglyphs• Written Word• Guttenberg• Radio• Television• Mimeograph• Web• Weblogging• Social Networking
point being,all media is, or can be
SOCIAL
the ‘democratization’ of communications technologies is
advancing at an ever increasing rate (just ask Ray Kurzweil)
this is good, and its also
challenging (especially for early adopters)
So let’s think more critically about what we have learned
from Social Media so far
But first, let’s look back to dotcom era
•The Three C’s
• Content• Commerce• Community
The framework for a social operating system
•The Four C’s
• Context• Communications• Collaboration• Connections 4
Success using this framework is values based
•The Social Media Principles
• Be Human• Be Aware• Be Honest• Be Respectful• Be a Participant• Be Open• Be courageous
What do you value?
a story about respect
point:
everyone has valueto contribute
(especially if they are different then you)
lets look beyond social media,
lets look at the BIGGER PITCTURE
Jeff Jarvis calls the modern era
“The Great Restructuring”
http://www.buzzmachine.com/2009/03/07/the-great-restructuring/
the perfect storm
http://www.socialmediaclub.org/2009/06/04/toby-moores-on-the-perfect-storm-for-change/
we are finally realizing thatall organizations are made of people
and all organizations are social
http://www.chrisheuer.com/2008/06/10/towards-a-more-social-organization/
“what makes these timesinteresting
is that all companies are media companies”
- Tom Foremski, Silicon Valley Watcher
http://www.siliconvalleywatcher.com/mt/archives/2007/08/we_live_in_a_ma.php
All modern organizations are media companies
All modern organizations are media companies
All modern organizations are media companies
All modern organizations are media companies
All modern organizations are media companies
All modern organizations are media companies
All modern organizations are media companies
All modern organizations are media companies
All modern organizations are media companies
Will it Blend’s MarketingDepartment is Profitable
this is the real opportunity for Drupalto serve, at its core, the common
need of all organizations tobehave as media companies
in times of disruptive change
many peopleget (or feel) hurt
FUDFear Uncertainty Doubt
social media (and drupal) is changing the way we relate to each other, the
organizations we serve and the organizations that serve us
truth is we can no longer affordto look at the world as
Us vs. Them
the thing is,this is what we were taught,this is what we found as true.
we must transcend this
which brings me back to mylove/hate relationship
with Drupal
a problem of perception
a problem of perception(I asked twitter and they confirmed it)
What is Drupal?
• gilliatt@chrisheuer I suspect that the "general public" response to that question would be a blank stare.
• lisapadilla@chrisheuer drupal is the content management system we've been promised since web 1.0 and earlier
• ScottGentzen@chrisheuer I'd always assumed that Drupal was a linux distribution.
• obilon@chrisheuer It's a city in Southeast Asia. A capital of some country. Am I right? ;)
What is Drupal?
• sherisaid@chrisheuer drupal is sort of like Joomla and then again totally not.
• socialmediabham@chrisheuer Drupal is that thing "that" guy talks about when we start to talk about WordPress as a CMS...
• michaelpearsun@chrisheuer It is a CMS. Like WP only more robust. This can also mean complicated. Has a loyal user group. Terrible internal search. Blue.
• jeremywright@chrisheuer It's a platform where it's harder to build simple things, but easier to build complex things. IF you know what you're doing.
What is Drupal?• TWalk@chrisheuer Drupal = an innovative framework
for building Web sites.
• sborsch@chrisheuer Drupal today is a "content management platform for geeks" striving to become a "social publishing platform for power users"
• bryanhouse@chrisheuer #drupal is a social publishing platform to build websites that unite content and community
• nikan@chrisheuer an application framework packaged as a CMS
• fucktwtr@chrisheuer Drupal is like Lego for building Web 2.0 sites -just plug together modules and, viola! And because it's open source, it's free!
Dries talked of moving beyond a framework and becoming a product. I don’t think that goes far enough.
Drupal needs to be aneasy to use
easy to scaleeasy to love
SOLUTION
You are here.
http://businessconfessions.blogspot.com/2007_06_01_archive.html
where do you want to go?
are you going to take the leap?or
are you going to fall off the cliff?
The Drupal community needs to
grow up
it feels as if this is
pubertyall over again
the social media communityand the Drupal community
share some problemsand growing pains
With success, we deal with...
• With newfound popularity, comes pains of change
• New, clueless, and self proclaimed “experts” are hurting us, causing harm
• There is a more diverse group of ‘users’ making it harder to be ‘user-centric’ in thinking about the industry
we stand at the crossroads
which is why we must ask more powerful questions,
look in the mirror and answer them honestly
it really does take a village
look after the
WHOLEof the community
think
holisticallyabout user experience
and needs
http://markboulton.co.uk/
most importantly,ask more powerful questions
like...
W.W.S.D.
W.W.S.D.(What Would Steve Do?)
W.W.L.D.
W.W.L.D.(What Would Linus Do?)
W.W.L.D.seriously, ask him
but most importantly
W.W.D.D.
W.W.D.D.(What Will Drupal Do?)
What it is... is up to you.
so let’s talk