Jez jowett social media, digital, sports and marketing predictions for 2012
Social media what's all the chat about by jez jowett 2009
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Transcript of Social media what's all the chat about by jez jowett 2009
Social Media What’s all the chat about?
Image Credits : Thanks to Flickr.com creative commons, Google, the blogosphere, any all my blog roll links for the images.
This presentation was created in 6 March 2009! It’s old and out of date then!!!!!
Social Me dia
CONTENT
it’s Elvis
COMMUNITIES
love you or hate you
COMMUNICATIONS
easy, instant
CONNECTIONS
super smart, super connectors
WHAT IS SOCIAL MEDIA?
“ the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other
human beings in more efficient ways”
“being social online such as commenting, sharing things and talking to friends and making
new ones”
WIKI’s!
BLOGS!
FORUMS!
SOCIAL NETWORKS!
SOCIAL BOOKMARKING!
WIDGETS!
CONTENT COMMUNITIES!
PODCASTS!
VIRALS!
RSS!
CHATS!
Using those tools
59% TO KEEP IN TOUCH WITH FRIENDS AND FAMILY
To do social things such as......
57% LIKE LOOKING AT OTHER PEOPLE’S SPACES
49% WANT TO MEET PEOPLE WITH SIMILAR INTERESTS
47% TO EXPRESS OPINIONS AND VIEWS ON A TOPIC
20% DATING / ADULT
17% A SPECIFIC REASON (IE JOB NETWORKING)
Enabled through digital steroids SUPER BROADBAND, WIFI, CONFIDENCE, FREEWARE, OPEN SOURCE
WHY SHOULD
YOU CARE?
POPULARITY amongst natives
1.
100M PER DAY. 70,000 NEW ONES. 83% VIEWERS
200M BLOGS. READ BY 73%. CREATED 45%
57% JOINED SOCIAL NETWORKS. 55% UPLOADED
PICS. 22% VIDEOS.
23% INSTALLED WIDGETS. 18% EMBEDED.
TRUST from others 2.
90% SKIP ADVERTS
73% TRUST PERSONAL RECOMMENDATIONS
ONLY 14% TRUST ADVERTISING
ONLY 18% OF TV ADS GENERATE POSITIVE ROI
CREATIVITY from everyone 3.
CREATIVITY ATL to UGC 3.
LONGEVITY in search results
4.
CONVERSATIONS in pubs 5.
WHO’S DOING IT?
NOT just for kids.
Twitter av. age 37yrs
YouTube 60% > 35 yrs
YouTube 62% > $60k p/a
50% of 55+ online
MySpace av. 35yrs
MyTelegraph av.age 68
2m 46 (average video length)
100 friends (Facebook)
26mins per day (Facebook)
1.8m RSS subscribers (TechCrunch)
WHO’S CRACKED IT?
Customisable, simple, content rich, commentary
Community, sharing, useful, creative
Creativity, community, change, results
Participation, reviews, innovation, honesty
Challenge, collaboration, content
Competitive, creative, community
LEARNINGS
Social Exchange - interactions taking place between consumers (and brands) online. They take place using...
Social Media - the virtual communities and tools that people use to connect socially online. This is driven by.....
Social Connectors – 3 key audiences of Super Connectors (1- 8%);
Connectors (10 - 20%) and the Connected (72 - 89%). They share, converse and connect around…
Social Currency- the digital bytes of information and inspiration that convey messages (widgets, games, clips, tools, sites). This drives
Buzz ,word of mouth, traffic, awareness, links, advocacy, ambassadors, endorsers, fans, sales.
Give them something to talk about!
• HOW DO BRANDS CRACK IT
• BEFORE BRANDS START TELLING STORIES,
• 5 FUNDAMENTALS
PEOPLE ARE TALKING ABOUT THEM. SOME ARE
FRIENDS.
1.
So......start
monitoring
FRIENDS, FAMILY AND FANS ARE VITAL. FIND THEM.
2.
So......start
aggregating
LEARN TO LISTEN. WHERE AND HOW.
3.
what are people
saying ? How ?
WHEN YOU ‘SPEAK’, BE GENUINE. SOCIAL.
4.
So....be nice, sincere, humble, genuine
BRING SOMETHING TO THE PARTY. 5.
So.... make something
brilliant. That’s useful.