Social Media Week
18
An interactive discussion on the principles of GOOD social strategy
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Case study, Sapientnitro, Robb Stevenson
Transcript of Social Media Week
5 |
People interact in the social space in an entirely different way
COLLECTING CONNECTING
So What Is The Big Idea?
2006 - 2011 2012+
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COLLECTING CONNECTING
And What Does That Even Mean?
“Friends”
Followers
Comments
Likes
Breadth
Interests
Ideas
Stories
Passions
Depth
2006 - 2011 2012+
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The Principle of One Voice
The Principle of Deeper Engagement
The Principle of Storytelling
The Principle of Social Good
The Principles of GREAT Social Media Marketing
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The average engagement rate on FB for posts with imagery is 37% higher than posts with text only
Worth A Thousand Likes
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“not sure what to do with our fanbase” or “how do i create a valuable social brand experience ”