Social Media User Types

Wall Monitors

• Obsessed with increasing number of

followers, fans, friends • Checks Klout score regularly • Searching for ways to get to the next

level (of Foursquare, Farmville, etc.) • Think of social media as more of a

computer game (gaining “points”) and have no intention of ever meeting most people in person

Fan-Addicts

• Work to incorporate social media with

existing programs, events, campaigns so that they will become greater

• Constantly striving to keep up with all forms of social media, including the latest and greatest

• Being so in touch, run the risk of over-connectedness and addiction

IT Skills Pony Express-ives

• Have multiple accounts on the same

network(s) because forgot they created one a year or so ago – don’t remember how to access the previous one

• Ignorant of the personal nature of social media and when they finally join, have assistant or intern craft intermittent messages under their name (without seeing them)

TMIers

• Don’t realize how many people have

silently blocked (or just bemoan) their numerous postings about every detail of today’s meals, the weather, their job, nap, kids, pets, shower, etc.

• May not be aware that they have been unfriended or blocked from posting to others’ walls/sites

Social Skills © By Bilou Enterprises