Social media trends for 2015 - NORCAT Hot Topics Series
Transcript of Social media trends for 2015 - NORCAT Hot Topics Series
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what to watch out for and (maybe) start this year
SOCIAL TRENDS 2015
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technology, media & telecommunications
79% in 2014, 85% in 2013 and 82% in 2012 (thanks @dunstewart)
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content vs. clicks
The Attention Web 1
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engagement time • mouse movement • scroll depth
Chartbeat is changing what we measure
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thank gawd….
(death to) Clickbait 2
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return visitors • unique visitors
pageviews vs. attention web
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no longer outliers
the long (slanted) story
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this has always been “content marketing”
Storytelling 3
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less about the company • more about the story
branded hashtags
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if you build it, people will come
Crowdfunding content 4
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industry and sector specific
niche audiences • hyper local
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the renaissance of the conversation
Podcasting 5
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the democratization of citizen commentary
Raur
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vine • instagram • auto-play • ads
Video 6
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publisher vs. producer
accreditation
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getting beyond the vanity metrics
Measurement 7
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your goals visualized
dashboards
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ubiquity reigns • service layers • invisible apps
Mobile 8
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Uber • Snapchat • Instacart • Square
the “sharing economy” • deregulation
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security • proximity access • payments
B2B 9
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wayfinding • payments • “just in time” marketing
beacons
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it’s the new zeitgeist
Design 10
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but they could be • #3Dprinting
not everybody’s a designer
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THANK YOU…