Social Media Trends 2010 Summary
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Transcript of Social Media Trends 2010 Summary
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Social Media Trends 2010
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Introducing…; Engagement Media
Social Media Scan
Social Media Concepts
Sentiment Analysis
Social Media Mix
Mediaplanning
Social Media Guidelines
Storytelling
Platform Development
Community Building
Content Creation
Social media Activation
Social Customer Service
Webcare
Reputation Management
Recruitment, Selection and Posting
Community Managers
Social Media Training
LinkedIn Workshops
Twitter Workshops
Webinars
Consultancy & Policy
1Community
Management
2Werving, Selectie
& Interim
3
Social Media
Strategy
Concepting
Social Media
Guidelines
Social Media
Activation
Webcare
Customer Service
Social Media People
Social Media
Education
Social Media
Meetups
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Social Media Trends2009
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YOUPersonalization
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Marketing tips: Personalisation
Others are the reference
Total design / color
Initials
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Transparancy
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Tips: Transparancy
• Be honest
Be clear about your intentions
• Be authentic
Publish what you are doing
• Be human
Mistakes?
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RRR
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Rate
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Rank
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Recommend
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Tips: 3 R’s
• You will always hear the truth
Give customers controle
• It’s permanent research
Listen, monitor & follow
• … and be a learning organization
Facilitate RRR
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Social Media Trends2010 and beyond…
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# 1 Nichefication
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Tips: Nichefication
•
Do not worry about it
• Follow your customer
Fish were the fish are
• Engagement remains key
Be attractive for friends
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# 2 Scalabilityfication
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Tips: Scalability
• From secretary to CEO
Everybody is involved
• Treat them as grown ups!
Trust employees
• Trust is great…
Develop policy
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# 3 Mobilification
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Social Networks go Mobile
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Mobile makes micro payments
happen
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Mobile makes Premium
Services happen
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Mobile is important for...
Geo
Payment
Transparency
Realtime
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Tips: Mobilification
• There are more mobile devices than PCs
Everything goes mobile
• Build trust
Invest in mobile payment
• Great tool for CRM & loyalty
Offer exclusive sevices
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# 4 De-emailification
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# 5 Geographication
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Tips: Geographication
• Everywhere, anywhere, always on
24 / 7
• Sharing, sharing, sharing
Facilitate communication
• People look for people
Facilitate friendfinding
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# 6 Social Gaming
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Tips: Social Gaming
• Great for Brand activation
Use Social Networking for connecting
• Anywhere, anytime…
Make it mobile
• Relevance
Show other peoples response
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# 7 Fanification
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Social Media Showcase
Updated Jan 7.
2010
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http://www.flickr.com/photos/lwr/60496147/sizes/l/
# 8 Real Timefication
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Consequences
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Socia Media integrates in our every day lives
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Focus on relationships and not technique
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Social Mediainfluence bottom up
Ideas & conversations
Share
PeopleTechn.
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Consequences for companies
Processes
Company
Change