Social Media Training for CBT College @CompassB .
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Transcript of Social Media Training for CBT College @CompassB .
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Social Media Trainingfor CBT College@CompassB
www.BlueCompassGroup.com
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Today'sAgenda
Review of Social Media TipsCustomer ProfilesBuild out Content CalendarHow will this work?
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The most important rule in social media
LISTEN!
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FACEBOOK MARKETING 101
• Use Facebook strategically, like a business• Be social – Educate, Entertain, Engage• Optimize each post• 2-3 hashtags maximum• No auto-posting to other platforms• Ask questions and be positive
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TWITTER MARKETING 101
• Follow the right people (employees, ambassadors, and influencers)
• 100 characters max with an image• 2-3 hashtags max• Call to Action / Question• Shortened link at the beginning of the Tweet
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INSTAGRAM MARKETING 101
• Use the right hashtags!• Find your influencers• Create scenarios where your customers do the
storytelling for you• Use your brands logo and colors• No ads! Tell a story with the images
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LINKEDIN MARKETING 101
• Optimize each employees profile• Connect with employees, vendors, sponsors…• Strategically select 2-3 groups to engage with• Identify influencers• Write relevant content that showcases value
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Build Customer Profiles
Who are you? Age Location What do they need to purchase? Preferred social platform Media Events Influencer Voice Testimonial
?
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PROSPECTIVE STUDENT – HISPANIC Male, Age 35 – 50, Children Hialeah, Little Havana, Westchester, Sweetwater. Media: Watches local TV and radio in Spanish, Diario Las
Americas, Nuevo Herald, 98.3 FM, 94.9 Mega Events: Calle Ocho, Versailles, Park Festivals, Kids Sports Influencer: Wife (Family), Oscar Haza, Voice: Hustle, Unorthodox, Do not want to ask for help Social Media: Facebook, WhatsApp
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PROSPECTIVE STUDENT – ENGLISH SPEAKING Girl, Age 25-35, Some have children Homestead, Florida City, Cutler Bay, Kendall, Miami Gardens,
North Miami, Opa Locka. Media: Watches local TV and radio, The Flyer, 99 Jamz, Power
96, 103.5 FM, Pandora, Spotify Events: Church events, Community Events, Mall Influencer: Pastor, Family, Peers Voice: Inquisitive, Need a lot of reassurance ( you can do it) Social Media: All platforms – social star! Except LinkedIn
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CBT ALUMNI Same demographics as students Media: same Events: same Influencer: professors, career services Social Media: same Voice: They did it! Showcase their success
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EMPLOYERS / SPONSORS Size: Small to medium (max 200) Industry: Medical (medical centers), Electrical, HVAC, IT,
Business Management Location: Adjacent to each campus Social Media: Facebook Voice: Office managers or owners, basic skills, trainable
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COMMUNITY Adjacent to the campus Churches, chambers of commerce, non-profits, social services
organizations (work force) Income: Low income Media: same as student, online Social Media: Facebook, LinkedIn Voice: Free workshops and donations, connections
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Build Customer Profiles
AUDIENCE 1
AUDIENCE 2
AUDIENCE 3
AUDIENCE 4
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ContentCalendar
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Social MediaManagement
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How toShareContent
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Social Media Trainingfor CBT College@CompassB
www.BlueCompassGroup.com