Social media training
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Transcript of Social media training
Social Media
Inform. Educate. Inspire.
Forget the tools for now
You need a Success Plan!
Strategise Create Engage Monitor Measure Research
Who
Identify your target audience
Where
Find out where they hang out
How
How do they use Social
Media tools?
Strategise Create Engage Monitor Measure
What
What are they saying?
What are they sharing?
Research
Strategise Create Engage Monitor Measure Research
Integrate
Plan
Objectives
Create a plan – content or
editorial plan
Make it part of your overall marketing.
What’s the goal?
Your social content should be FARE!
Strategise Create Engage Monitor Measure Research
Frequent
Post often but don’t spam. No one likes spam.
Accurate
Facts and transparency
and no BS.
Relevant
Stop selling and start being relevant.
Engaging
Listen and have conversations.
Interesting
Open
Ethical
Respectful
Strategise Create Engage Monitor Measure Research
Fun Opinionated
Insightful Thought provoking
Polite Cool
Not reactive Don’t get personal
Transparent Stand by what you believe
No BS
In the name of business
Strategise Create Engage Monitor Measure Research
Remember to listen and respond.
Evaluate against your objectives.
Conversion Brand value Who’s talking about you how?
Google Alert Tweetdeck
http://www.reputationdefender.com/ http://www.brandwatch.com http://www.radian6.com/ http://socialmedia.alterian.com/
http://socialmention.com http://addictomatic.com/
Have more than tools
So, now what?
Burning Q 1
• How do I do it?
Cooling A 1
• Within the context of your business
http://www.facebook.com/NAB?sk=wall http://www.timminchin.com/
So, what’s your business?
• Peet
• Scotch College
• Schultz Partners
• WA State Museum
• Encycle
• TFS Ltd
• Amana Living
Burning Q2
• Is it all about marketing?
Cooling A2
It’s about customer relationships. In fact, customer relationship is new marketing
NO
http://www.penn-olson.com/2011/03/04/twitter-marketing-2/
Burning Q3
• What do I talk about?
Cooling A3
What have you got?
• Why should I be your friend?
• Why should I like you?
• What have you got that I haven’t got?
• How much do you know?
General rules then?
• Post regularly but don’t spam people
• Don’t push too many promotions
• Offer some cool deals still
• Don’t repeat the same stuff all the time.
Burning Q4
Clicks, Fans and Likes – measure of success?
Cooling A4
Yes and No
Trust and credibility
More business
Depth
Conversion
Reputation
Burning Q5
How do I respond to negative comment?
Not like Nestle!
Cooling A 5
Depends what it is…but
Remember not to get emotional or personal
Inform. Educate. Inspire.
www.lincintegrated.com/ignite