Social Media ToolsAnd How To Use Them

Alan Rosenblatt

arosenblatt@americanprogressaction.org

@DrDigipol and @CAPAction

Managing Social Media Engagement

Managing Engagement: Tweetdeck• Multiple accounts

• Twitter• FB (Profiles/Pages)

• Essential Columns• Mentions• Direct Msgs• New Followers• Best Friends• Key Twitter Lists

•Tweet Later• Key Services

• Bit.ly

Managing Engagement: HootSuite

• Multiple Twitter accounts

• Columns• Tweet Later

• URL shortener & stats

Searching For Impact.Twitter.com

• Keyword search

• Location search

• Attitude search

• Hashtag research

Measuring Social Media Impact

Measuring URL Referrals: Backtype.com• Track URLs on:

• Twitter

• Digg

• Reddit

• FriendFeed

• Your Influencers• How many links 2 U?

• Who’s linking 2 U?

Measuring Tweeters’ Influence: Twitalyzer.com

• Analyze your influence• Analyze your RTer’s

influence• Analyze influence of

your target audience

Measuring Reach: Thrive/SmallAct.com

• Monitors• Keywords

• Engages• Tweet Later

• Measures• Mentions, RTs• Likes, Shares• Reach!!!

• Suscription/SaaS

Measuring Mentions: SocialMention.com• Monitors

• Measures• Sentiment• Reach

• Free

Measuring Engagement on Facebook: Insights

• Page stats

• Adjustable timeframe• See what works• And doesn’t work

Shortening & Tracking URLs: Bit.ly

• Track clicks• Use on all social media

• Differentiate from web traffic

• Upgrade to Bit.ly Pro

Driving Traffic to Your Website(or to recommended web content)

Pitching Web Media Content: Digg

• Promote your media

• Key: Pitch your media• Also Reddi t, C2NN

(Care2 News Network)

Semi-Random Traffic: StumbleUpon

• Website Roulette

• But within categories

• Drives traffic to you

Hosting Your Content on Social Media

Video Hosting: YouTube• Host your videos

• Create a channel

• Embed elsewhere

• Also, host video on Facebook, Vimeo

• Use TubeMogul to syndicate your video to multiple video sharing sites.

Photo Hosting: Flickr

• Host your photos

• Create a channel

• Also, host photos on Facebook, MySpace

Slideshow Hosting: Slideshare

• Share slideshows• Hmmmmmm, really?

• Yes, really. Business people like it

• Also good for house parties

Building Your Twitter Audience-Community

Finding Twitter Lists: Listorious.com

• Search Twitter Lists

• Find the right people for your audience-community

FindingTwitter Influencers: WeFollow.com• Find influencers by

• Location• Issue

• Register yourself• Choose tags

carefully

Automating Audience Growth: TweetSpinner.com• Automate Twitter

follower recruitment

• Highly targeted• By keyword

• By Influencers

Other Tools

Analyzing Communities: TagDef.com• Crowdsourced deictionary

for hashtags

Analyzing Communities: FollowerWonk.com• Analyzes overlap among

people on Twitter

Analyzing Communities: Twiangulate.com• Searches for

interconnections among tweeters

• Mutual Friends• Obscure Friends

Analyzing Communities: TagHive.com• Creates conversation

clouds• Keyword• Username• Hashtag