Social Media Tools - Inspire · YouTube (videos) CiteUlike, Connotea (journal articles) Key...
Transcript of Social Media Tools - Inspire · YouTube (videos) CiteUlike, Connotea (journal articles) Key...
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Social Media Tools
Derek Hansen
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BlogsThreadedConversation
WikisSocial Networks
Sharing tools
Mixing It Up
Background
Considerations
A Look Ahead
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Historical Note
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Reuse is Most Common Use
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Social Media as Infrastructure
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Threaded Conversation
Email Lists Discussion Forums Usenet
Key Features Goal: Support communities of practice by enabling group
conversations that can be easily overheard Basic unit: short, permanent text message authored by a
single person Organized by: threads
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Blogs
Individual blog Organization blog Group blog (i.e., aggregated blog) Microblog (i.e., twitter)
Key Features Goal: Support posting of time-sensitive content and
solicit reactions by readers Basic unit: (1) permanent post with some basic
formatting, (2) brief comments by readers Organized by: time (show most recent posts first)
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Wikis
Wikipedia (a particularly popular wiki) Community wiki repositories
Key Features Goal: Support the creation of community-authored
content that can be constantly edited by many people Basic unit: An article (or single web page) that supports
rich formatting of content Organized by: articles (hyperlinks and categories) Note: Stores every edit and prior version of an article
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Social Networking Sites
Facebook, MySpace, LinkedIn Specialized communities - e.g.,
tudiabetesKey Features Goal: Help people find, maintain, and benefit from their
social relationships Basic unit: Profile page and “friends” Organized by: people & groups Note: Typically include many ways of communicating
with others
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Social Sharing Tools
Flickr (images) Del.icio.us, Digg (websites) YouTube (videos) CiteUlike, Connotea (journal articles)
Key Features Goal: Share items or information of interest Basic unit: Items or links to items Organized by: tags and votes
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Mixing it up
RSS Feeds Widgets, Gadgets, and Apps APIs and Interoperability Mashups
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Rss Feed
Content from RSS feed
YouTube video
Custom Search
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Considerations
Understand your audience & theirneeds
Social challenges (e.g., motivatingpeople) trump technical challenges
Build vs modify vs off-the-shelf? Host yourself or use third party hosting
solution?
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A look ahead
Continued rapid pace of innovation More than just conversations (e.g., health
information) Use of smart mobile devices for new forms of
social interaction More “off the shelf” tools
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Credits
http://www.flickr.com/photos/oneeighteen/1690769913/
http://www.flickr.com/photos/zhurnaly/87396143/
http://www.flickr.com/photos/cupcakequeen/2447557364/
http://www.flickr.com/photos/chasing_imperfection/269997777/
http://scobleizer.com/2007/11/02/social-media-starfish/