SOCIAL MEDIA TOOLKIT...The Prescription Playbook is an education and awareness campaign for athletes...

The Prescription Playbook is an education and awareness campaign for athletes that aims to prevent opioid pain reliever diversion, misuse, and abuse. This toolkit is a resource that delivers social media posts on education & awareness and safe use, storage, and disposal of prescription drugs. This resource is designed for coaches and parents to utilize.

LEARN MORE | ilhpp.org/prescription-playbook/

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SOCIAL MEDIA TOOLKIT

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TABLE OF CONTENTS

INTRODUCTION 3

HOW TO USE THIS TOOLKIT 4

SOCIAL MEDIA POSTS

EDUCATION & AWARENESS 5SAFE USE 7SAFE STORAGE 8SAFE DISPOSAL 9

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INTRODUCTION

Opioid overdoses in Illinois have substantially increased in recent years. In 2016, there were 1,946 opioid overdose fatalities in Illinois – nearly twice the number of fatal motor vehicle accidents and more than one and a half times the number of all homicides. Many of these overdoses result from use of illicit opioids such as heroin and highly potent types of synthetic opioids such as fentanyl. However, various types of prescription opioids have the potential to be just as dangerous if used improperly. Prescription opioids have contributed to higher rates of addiction & opioid related fatalities, while furthering the potential for misuse of other substances. As many as 80 percent of heroin users first report misuse of prescription opioids. This exemplifies the need to improve education and awareness of opioid pain relievers and improve methods of safe use, storage, and disposal for all prescription drugs.

Many parents report improper storage methods of opioid pain relievers in the household and many lack the understanding of these substances to have the necessary conversations with their adolescents about making safe decisions if prescribed a medication.

Education and awareness of opioid pain relievers is extremely important not only for adults to improve upon when creating a healthy environment for others, but it is also necessary for adolescents. The teen brain continues to develop through adolescence until the mid-late 20's. These years are critical for development of the brain, especially the prefrontal cortex which is responsible for impulse and emotional control. Misuse of prescription drugs, particularly at an age when adolescents are prone to exhibiting risky behaviors, can alter development, affect the reward system, and lead to increased risk of addiction as an adult.

For adolescent athletes specifically, there is a risk that they may access various takes of pain medications such as opioid pain relievers due to the frequency of injury. With the increased risk of accessiblity of these substances, athletes need education and awareness on safe use of their medications so that they do not misuse or divert substances to their peers.

According to the most recent Illinois Youth Survey and the Monitoring the Future data reports, adolescent misuse of prescription opioids has been declining in recent years. This provides a solid foundation to build exposure of education & awareness and encourage safe use, storage, and disposal of opioid pain relievers & other prescription medications.

Parents and coaches have the ability to educate themselves through conversations with doctors or healthcare professionals and inform others by disseminating this important information to adolescents.

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HOW TO USE THIS TOOLKIT

This social media toolkit contains messages that encourage education and awareness & safe use, storage, and disposal of opioid painkillers and other prescription drugs. The posts from this toolkit are designed to be utilized on various social media platforms such as Twitter and Facebook, but can be adjusted to meet other platforms as well.

This toolkit includes three social media posts for each category. Twelve posts have been designed to educate and encourage parents to educate & talk with their adolescent (athletes) about methods of safe use, storage and disposal. An additional set of three posts has also been developed to encourage coaches to start the conversation with parents and athletes.

A message for each post contains a reference link to The Prescription Playbook to inform parents, coaches, and athletes of further steps they can take to learn more the topics presented.

TARGET AUDIENCE

Parents and coaches are the target audiences for this social media toolkit. The following social media posts will be categorized among topics that provide education and awareness of safe use, storage and disposal for parents and coaches and will encourage these audiences to education others by starting the conversation (particularly with their adolescents).

Don’t Be a Spectator

when it comes to talking to your athletes about safe use of opioid pain relievers and other prescription drugs

ilhpp.org/prescription-playbook/

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1. Talk with your athletes about making safe chemical health decisions #Don'tBeASpectator

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MESSAGE: DON'T BE A SPECTATOR

EDUCATION & CONVERSATIONCOACHES


when it comes to educating your athletesand their parents about prescription opioids


SAFE USE

SAFE STORAGE

SAFE DISPOSAL

1. Educate your athletes and their parents about safe use, storage and disposal of Rx drugs #Don'tBeASpectator

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when it comes to educating your athletesand their parents about prescription opioids


1. Create a winning culture that strives to make safe chemical health decisions #Don'tBeASpectator

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Safe Decisions Begin WithSimple Conversations

1. Talk to your doctor & ask questions about drugs prescribed to you or your child

2. Express concerns & explore any alternatives for potentially addictive prescription drugs

3. Speak with your adolescents about methods for safe use of prescription drugs


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1. Encourage others to learn more about safe use, storage, and disposal of prescription drugs #SafeDecisionsSimpleConversations

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MESSAGE: SAFE DECISIONS BEGIN WITH SIMPLE CONVERSATIONS

EDUCATION & CONVERSATIONPARENTS



1. Learn the Facts

2. Start the Conversation

3. Know the Signs

1. Teens who learn about the risk of drugs from their parents are up to 50% less likely to try them. #SafeDecisionsSimpleConversations

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1. Talk With Your Doctor

2. Speak to Your Pharmacist

3. Inform Your Adolescents

1. Parents who talk with their provider are less likely to leave leftover pain medications at home #SafeDecisionsSimpleConversations

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MESSAGE: SAFE USE STARTS WITH YOU, PLAY TO WIN

SAFE USE PARENTS


Winning teams work together to

HOME AWAY

HOME TEAMHOME TEAM AWAY TEAMAWAY TEAM

Play to Win

make safe chemical health decisions!

1. Achieve optimal performance and find success on & off the field. #PlaytoWin

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Safe UseStarts With You1. Listen to your doctor or pharmacist whenever instructions are given

2. Only take medications prescribed to you

3. Never take medications in higher doses than prescribed or directed

4. Do not take someone else’s prescription or give away your own


Rx

1. Work with your doctor to make safe chemical health decisions for yourself and others #SafeUseStartsWithYou

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The

PlaybookPrescription

Rx

Safe Use Starts With You

Safe Storage is Within Reach

Safe Disposal is a Solution

1. Only take medications prescribed to you and never leave them on open counters or tables. ilhpp.org/prescription-playbook/

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Safeguard Your Prescriptions

1. Always know where medications are located in your household

2. Avoid leaving medications on counters, tables, or easy to access areas

3. Return medications to a safe location not visible to others after each useilhpp.org/prescription-playbook/

Rx

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1. Many parents report unsafe storage methods of prescriptions, even in households with children and adolescents. #SafeguardYourPrescriptions

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MESSAGES: SAFEGUARD YOUR PRESCRIPTIONS, MONITOR THE MEDICINE CABINET, SAFE STORAGE IS WITHIN REACH

SAFE STORAGEPARENTS

Monitor YourMedicine CabinetKnow the medications and prescriptions that are in your medicine cabinet and ensure that others don’t have access to them.


1. Keeping your medications in closed cabinets is not enough. Administer & count the number of doses that remain after each use #MonitorYourMedicineCabinet

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Safe Storage isWithin Reach

1. Keep medications up & away and out

of sight from others

2. Store in locking medicine cabinets,

Rx lock boxes, or household safes

3. Count the number of doses that

remain after each use

1. Lock Equipped Medicine Cabinets. Household Safes. Rx Lock Boxes. #SafeStorageisWithinReach

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Guard & Discardyour prescriptions and medications


1. Avoid leaving medications on counters, tables, or easy to access areas

2. Always return medications to a secure location up & away and out of sight after each use

3. Discard unsused medications at prescription take back locations such as police stations

There are free take back locations near you open year round for safe disposal of your prescription drugs.

Safe Disposal is a SolutionGO TEAM!

find prescription takeback locations near you

ILHPP.ORG/PRESCRIPTION-PLAYBOOK

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1. Properly store prescriptions and dispose of unwanted medications to keep others from accessing them #Guard&Discard

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MESSAGES: GUARD AND DISCARD, SAFE DISPOSAL IS A SOLUTION

SAFE DISPOSALPARENTS

Rx Take Back

Safe Disposal is a SolutionYou can properly discard your unused

prescriptions at free drug take back

locations near you. To find disposal

sites in your area visit:

ilhpp.org/prescription-playbook/safe-disposal/

1. Prescription take back locations keep unwanted prescriptions out of reach from others. ilhpp.org/prescription-playbook/safe-disposal/

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1. Visit ilhpp.org/prescription-playbook/safe-disposal/ to find prescription take back locations near you!

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SOCIAL MEDIA TOOLKIT...The Prescription Playbook is an education and awareness campaign for athletes...

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