Social Media Toolkit for Entrepreneurs

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Social Media Toolkit for

Entrepreneurs

Ali SabkarFounder & President of Social Media Club

Bahrain, Kingdom of Bahrain

Founded in 2006 by Chris Heuer & Kristie Wells. Social Media Club has morphed into the largest non-profit trade organization for social media professionals. Social Media Club Missions include: • Promoting media literacy • Sharing best practices • Adoption of industry standards • Promoting ethical behavior

SMC Bahrain founded in July 2011 part of the Social Media Club. SMC Bahrain connects media makers from around the world to promote media literacy, industry standards, ethical behaviour and to share the lessons they have learned.

What is Social Media?

Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. It takes on many different forms including magazines, Internet forums, weblogs, social blogs, micro blogging, wikis, podcasts, photographs or pictures, video, rating and social bookmarking.

+1600 Social Media Networks

+1 billion global users

+390,000 Bahrain users +48 Million Arab Users

+500 million global users


+200 million global users


BIG THREE Social Media Networks Statistics October 2012

Why Social Media ?

The rules of promoting your business have changed. Facebook Marketing and Twitter Marketing are here to stay. With the advent of Social Media everything has changed. An online community of Twitter or Facebook users can make or break your business with their Smartphones. Your company or service may be getting hundreds or thousands of good or bad reviews on the new mobile sites, either building up your reputation or tearing it down without you even knowing it. Are you taking advantage of the new Social Media, which is in many ways free or much less expensive than traditional advertising methods?

‣ 66% of businesses plan to increase expenditures for social media. MediaPost Online Media Daily ‣ 65% of journalists turn to social media sites such as Facebook and LinkedIn, and 52% use Twitter as an information source. Cision and George Washington University’s MBA for Strategic PR ‣ 80% of companies use LinkedIn as their primary means of finding new employees Socialnomics09

Social Media Does Not Work For Business…

“David Bullock, Co-Author - Barack2.0”

Without The Practical Knowledge, Technology, Tools And Know-How.

Social Media Marketing

Social Media Marketing must be approached very different than traditional marketing. You are not selling your business; you are creating relationships through communities. If people feel you are part of their community, they will support you and recommend you to their friends. It is truly word-of-mouth marketing at its best.

Who Owns Social Media?

‣ PR? ‣ Corporate Communications? ‣ Marketing? ‣ Developers? ‣ IT? ‣ Your Customers?

It belongs to everyone. It has to.

What doesn’t work? It’s not about numbers;

it’s about engagement and relationships

3 Requirements for Social Media ‣ Time ‣ Bodies ‣ A champion

Where’s the money?

‣ No one has a new pot of money to use for social media ‣ 10% of media budgets are now for social media in Fortune 500 companies ‣ Start by replacing your weakest media with social media for six months.

1. Align your efforts with your current business strategy. 2. Ensure your entire company is on LinkedIn. Consistently. 3. The Age of Free. What can you give away? 4. Don’t try to be everywhere. It’s impossible. 5. Stop viewing this as a tool or channel. It’s relationship.

Less of this

More of this!

What can I do for my business?

• Social media marketing disappears • Integrating social media to corporate websites • More support through social media • Social CRM makes inroads in larger organizations • Social media influences more sales • Social commerce on mobile devices • Social media budgets will grow • Social media advertising will grow • Social media ROI is a must • Rise of the branded content

Social Media Trends 2013

• Content curation and discovery • Tabletizing and mobilizing websites • Social gaming will grow and spill over to real world • Location, Location, Location! • Most social media usage will be on mobile devices • Group buying sites will add location based services • Interacting with live TV in social media • News will be social • Mobile apps will get more social • Your social media footprint will grow • Facebook will break the 1 Billion people mark!

Social Media Trends 2013

Think Content & Online Relationships

Facebook • You need more than just an

interesting subject. • It’s good to be brief, but it’s

better to be good. • Use smarter targeting. • Measure fan engagement.

Twitter

• Tell a story through your tweets.

• Make use of hashtags. • Use it as a testing ground. • Cover industry events.


YouTube and Vimeo

• Enable video embedding. • Mix professional and

homegrown videos. • Show, don’t tell. • Keep it short. • Think compilations, not long

shots.

Google+

• Offer a healthy mix of content media.

• Symbols like # and + are your friends.

• Share individual content from your staff.

• Get more mileage from archived content.

• Use longer-form content for commentary.


LinkedIn

• Spruce up your company page. • Encourage staff members to

stay plugged in. • Think quality, not quantity. • Participate in groups. • Leverage user-generated

content with recommendations.

Pinterest

• Decide if the platform fits your audience before jumping in.

• It’s more than just images. • Show your customers some

love. • Share your reading list. • Show your company

personality.


Foursquare

• Encourage your staff to check in at the office and company events.

• Do research on your market to fuel content.

• Check in at client and partner meetings.

• Create a badge. • Share tips that are relevant to

your audience.

Instagram and Flickr

• Post images that accompany your content with a link to the piece.

• Share unique behind-the-scenes and personal content.

• Tie promotions to images. • Turn followers into sources of

content. • Offer high-quality peripheral

content.


Tumblr • Use your tags. • Post snippets of content. • Reblog, comment, and like

often. • Link back to your page. • Focus your content.

SlideShare • Share your eBooks. • Recycle old content. Embed

your slides on other sites. • Spend time on your title slides. • Create lengthy, data-driven

presentations.

Social Media is tearing down the walls that keep us apart and changing the rules that have kept us from being human inside our companies. Success in this next era, the network age, the social age, the knowledge age requires you to change your everything: Attitude, Perspective, Philosophy, Understanding, & Skillset. Chris Heuer, Chairman & Co-Founder – Social Media Club

Social Media Toolkit for Entrepreneurs

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