Social Media to enhance your program - University of Iowa · Social Media to enhance your program...
Transcript of Social Media to enhance your program - University of Iowa · Social Media to enhance your program...
![Page 1: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/1.jpg)
Social Mediato enhance your program
Thomas A OettingOphthalmology
University of Iowa
![Page 2: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/2.jpg)
When in Rome do as the Romans
• Marketing• Connect alumni/patients• Reputation• Recruiting
• “Academic” media • Share content• Comment on content
• Virtual Meeting
![Page 3: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/3.jpg)
http://mdigitallife.com/how-are-physicians-using-social-media/
Not all playtime on social media
0 5 10 15 20 25 30 35 40
healthcarenews
peerdiscussion
marketing
leadingpatients
Percent Time Physicians spend on social media activity
![Page 4: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/4.jpg)
Social Media
WebsiteFacebook
![Page 5: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/5.jpg)
Iowa Ophthalmology Social Media
Web SitesEyeRounds.orgGonioscopy.org
Cataract Greenhorns
FacebookEyeRounds
Cataract.Surgery
YouTube
Vimeo
![Page 6: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/6.jpg)
![Page 7: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/7.jpg)
![Page 8: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/8.jpg)
![Page 9: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/9.jpg)
![Page 10: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/10.jpg)
![Page 11: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/11.jpg)
![Page 12: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/12.jpg)
![Page 13: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/13.jpg)
Iowa Ophthalmology Social Media
Web SitesEyeRounds.orgGonioscopy.org
Cataract Greenhorns
FacebookEyeRounds
Cataract.Surgery
YouTube
Vimeo
![Page 14: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/14.jpg)
![Page 15: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/15.jpg)
![Page 16: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/16.jpg)
![Page 17: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/17.jpg)
Iowa Ophthalmology Social Media
Web SitesEyeRounds.orgGonioscopy.org
Cataract Greenhorns
FacebookEyeRounds
Cataract.Surgery
YouTube
Vimeo
![Page 18: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/18.jpg)
Iowa Ophthalmology Social Media
Web SitesEyeRounds.orgGonioscopy.org
Cataract Greenhorns
FacebookEyeRounds
Cataract.Surgery
YouTube
Vimeo
![Page 19: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/19.jpg)
![Page 20: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/20.jpg)
![Page 21: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/21.jpg)
Iowa Ophthalmology Social Media
Web SitesEyeRounds.orgGonioscopy.org
Cataract Greenhorns
FacebookEyeRounds
Cataract.Surgery
YouTube
Vimeo
![Page 22: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/22.jpg)
![Page 23: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/23.jpg)
![Page 24: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/24.jpg)
![Page 25: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/25.jpg)
![Page 26: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/26.jpg)
![Page 27: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/27.jpg)
Iowa Ophthalmology Social Media
Web SitesEyeRounds.orgGonioscopy.org
Cataract Greenhorns
FacebookEyeRounds
Cataract.Surgery
YouTube
Vimeo
![Page 28: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/28.jpg)
![Page 29: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/29.jpg)
Iowa Ophthalmology Social Media
Web SitesEyeRounds.orgGonioscopy.org
Cataract Greenhorns
FacebookEyeRounds
Cataract.Surgery
YouTube
Vimeo
EyeRounds.org• Executive editor – Librarian 0.2 FTE• Chief medical editor – elected PGY4• Board – voluntary elected residents and faculty• Alumni association pays residents $150/case; $10/atlas
picture; $150/video
Social media• Director – 0.8 FTE• External Relations executive 0.05 FTE• Committee – volunteer faculty and residents
![Page 30: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website](https://reader034.fdocuments.in/reader034/viewer/2022043001/5f7c1c7787e6725f610cc0ab/html5/thumbnails/30.jpg)
Thank you!