SOCIAL MEDIA: TO DO OR NOT TO DO?Dr Bex Lewis @drbexl #EFAC14

Director, Digital FingerprintResearch Fellow in Social Media and Online Learning, CODEC Centre for Digital Theology, Durham University

October 2014 for https://www.wycliffe.orghttp://www.slideshare.net/drbexl/social-media-to-do-or-not-to-do-for-wycliffe

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International

https://twitter.com/drbexl

Let’s “tweet” each other… “Let’s Tweet Each Other”

http://youtu.be/MpIOClX1jPE

SOCIAL Media

Human Beings at machines, not “are machines”

Image Source: Stockfresh

"If you want to build a presence in the social media platform, then you need to be

present." - @unmarketing

A moral panic may be defined as an episode, often triggered by alarming media stories and reinforced by reactive laws and public policy, of exaggerated or misdirected public concern, anxiety, fear, or anger over a perceived threat to social order. http://www.ashgate.com/pdf/SamplePages/Ashgate-Research-Companion-to-Moral-Panics-Intro.pdf

Image Credit: Stockfresh

https://twitter.com/LeistCatalano/status/473076349394255872/photo/1

Right back to Socrates…

This discovery of yours will create forgetfulness in the learners' souls, because they will not use their memories; they will trust to the external written characters and not remember of themselves…you give your disciples not truth, but only the semblance of truth; they will be hearers of many things and will have learned nothing. (Phaedrus, Benjamin Jowett trans.)

http://bigthink.com/learning-from-the-past/socrates-wouldnt-trust-the-web-should-we-trust-him

Image Credit: Wikipedia

John Wesley

“I look upon the world as my parish.”

http://en.wikipedia.org/wiki/File:Jwesleysitting.JPG

@drbexl

[If we are…] means by which God communicates and reveals himself through his Spirit, then our blog posts, status updates, tweets, artistic images, and online comments should be products of a life transformed by Christ and indwelled by his Spirit. As restored image bearers, our online presence and activity should image the Triune God.Byers, A. Theomedia (2013, 196)

What does this mean for us?

A Disciple is one who, by following Jesus, grows in their faith in Christ and in so doing models and teaches Christians the precepts of the Bible, prayer, doctrine, relationship, Christian living, service, and worship, to name the main ones.http://www.discipleshiptools.org/pages.asp?pageid=65405

@bigbible #digidisciple

Carl Medearis

Relax, enjoy your friends. Enjoy their company along with the company of Jesus. Point him out, freely, without fear or intimidation. You’re not responsible to sell him to them. You’re simply saying what you’ve seen. You're not the judge. You’re the witness.

Cris Rogers

We need to spend time in his presence and then we will have something to say.

The Big Questions

•Why•Where•When•What •Who

•To achieve what?

•How do the digital tools help achieve this?

WHY?

Image Credit: The Worship Cloud

Saint Teresa of Avila (adapted by Meredith Gould, 2010)

Christ Has No Online Presence but Yours 

Christ has no online presence but yours, 

No blog, no Facebook page but yours,

Yours are the tweets through which love touches this world, 

Yours are the posts through which the Gospel is shared, 

Yours are the updates through which hope is revealed. 

Christ has no online presence but yours, 

No blog, no Facebook page but yours. 

http://churchsocmed.blogspot.co.uk/2012/06/christ-has-no-online-presence-but-yours.html

Understand the Culture

Image Credit: Bex Lewis, Morocco, 2014

http://youtu.be/zxpa4dNVd3c

Networks of Networks

We are not selling something to the world that will make more people like us, believe in our story, join our churches. We are trying to be something in the world that invites connection and compassion, encourages comfort and healing for those in need, and challenges those in power to use that power in the service of justice and love

(Drescher, 2011, 127)

Who might read it?

•God•Parents•‘The kids’•The newspaper•Your worst enemy

Image Credit: Stockfresh

H.A.L.T.

If you are Hungry, Angry, Lonely or Tired, step away from the keyboard/keypad and deal with that issue first. http://redcatco.com/communication/stop-posting-social-media/

@BenjaminEllis

Think of the Consequences

It seems obvious, but sometimes that anger isn’t apparent until we see the hurt reaction from our unintended victims, and by that point the damage is done, with the evidence there for all to see. And no, deleting the tweets later doesn’t help (hello Kanye West). At best you are going to end up looking a bit silly.http://redcatco.com/communication/stop-posting-social-media/

@BenjaminEllis

http://bigbible.org.uk/2012/10/evangelism-through-story/

Image Credit: Andrew Flynn

Image Credit: Purchased Stockfresh

Social Media: More than the cherry on the cake!

WHERE?

OPENING THE TOOLBOX

http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

http://www.maylor.net/2013/08/25/social-media-explained-for-churches

Image Credit: Landingnet.co.uk

8 Essentials for Twitter

1: 140 Characters

Train Tweets

2: Followers

3: Bio

https://twitter.com/wycliffeuk

https://twitter.com/biblesummary

https://twitter.com/Natwivity

4: RTs, MTs & HTs

RTs, MTs and HTs

5: #Hashtags

http://bigbible.org.uk/2013/03/looking-for-an-opportunity-changingworship/

http://anglicanmemes.com/2013/03/25/the-church-of-england-goes-to-hollywood-the-best-of-churchofenglandfilms/

6: Trending Topics

29/09/14: 13:58

7 : Verification

8: It’s good for…

• New connections via shared interests• Building your “brand”• Pre/During/Post Event Conversations• Breaking news• Asking questions• Sharing good resources• Sharing pithy statements/quotes• Being “polemical”

P.S. https://support.twitter.com/articles/14589-how-to-add-your-phone-via-sms

http://www.c4lpt.co.uk/blog/2014/06/07/social-media-2014-statistics-interactive-infographic/

8 Essentials for Facebook

1: Personal Profile

2: Write on Walls

3: Pages

https://www.facebook.com/DigitalBible/info

Facebook Insights

4: Groups

5: Events

6: The Like Button

‘Amongst Friends…’

How do you feel about these?

7: Age/Gender

http://www.socialbakers.com/facebook-statistics/germany

8: Help!

9 Thoughts for YouTube

http://www.jeffbullas.com/2013/02/11/the-facts-and-figures-on-youtube-in-2013-infographic

1: Search

YouTube: “How To Read the Bible”

https://www.youtube.com/channel/UCF0pVplsI8R5kcAqgtoRqoA

2: Popular?

http://www.youtube.com/watch?v=2lXh2n0aPyw

http://www.youtube.com/watch?v=FpmM02IE6oI

3: Everyday Tools

Go to: http://www.youtube.com

4: Sign Up

5: Upload

https://www.youtube.com/upload

https://support.google.com/youtube/topic/2888648?hl=en-GB

6: Channel

https://www.youtube.com/user/URCUK

7: Playlist

8: Comment

9: Simple ideas for Video

•Think of the STORIES you have to tell, and how you might tell them –• Events: Before/After• Sermons: Quick Overviews/Responses

• People & Their Lives• What can you “How To”?

8 Thoughts re: Blogging

1: Blog Characteristics• A reverse diary (most recent entry first) • A publically accessible personal journal• Reflections, comments and hyperlinks• Commentary/news on a particular subject• Text/Image/Links including media• Interactive, especially comments• Potentially informal tone

2: Ideas for Content

• “See what we’ve been up to”• Thoughts & Reflections• Reviews (Books, films, websites) etc.• Challenging ideas for debate• Interviews (Text, Audio, Video)• ‘Best Of’ Content• ‘How-to’ Posts• 10 things you can… • Guest Posts

3: Get Inspired…

http://www.hongkiat.com/blog/web-design-trends-2014/

5: Think About

•Who are you blogging for?•How often can you blog?•What style of blog will you use?•What content can you produce?•What do you want Google to find?•Who else can you bring on board?

https://wordpress.com

http://www.slideshare.net/drbexl/2013-decblogging-with-word-press-for-digidisciple

6: Wordpress

7: Tumblr

http://bigbible.tumblr.com

http://youtu.be/8j-Iy8fP0Ek

8: Sermon vs Blog?

The Visual…

http://www.pinterest.com/search/pins/?q=youth%20work

http://instagram.com/drbexl

Image Sources, e.g. • FREE• http://www.flickr.com/creativecommons• http://www.sxc.hu• http://rgbstock.com• http://www.freebibleimages.org • PAID• http://theworshipcloud.com (Christian)• http://stockfresh.com/ • http://iStockPhoto.com • See: http://bigbible.org.uk/about/policies/image-policy/ for more

WHEN?

1 : Hootsuite

http://www.slideshare.net/drbexl/daily-twitter-workout

2: Buffer

http://www.google.com/alerts

https://ifttt.com/myrecipes/personal

WHAT?

Think about

•Keywords•Humour•Vulnerability•Authenticity•Stories

Principles of Good Engagement

•Be interesting•Be encouraging•Be active•Be helpful•Be authentic

Image Credit: Stockfresh

WHO?

Your audience•Who are you interested in reaching/listening to?

•What ‘problems’ are you seeking to solve for them?

Image Credit: Purchased Stockfresh

All devices: “responsive” design

http://youtu.be/AyV7ll85MqU

Agree ‘a voice’

Don’t forget…

@drbexl @digitalfprint @digidisciple