Doreen NicastroSocial Media Strategist

Nicastro Consultantsdoreen@nicastroconsultants.com

Social Media for Parents

The Social Media Revolution

1994 2003 2006

77M 1000M500MGlobal Internet Users

Brochureware

Ecommerce

Social Media

1998 2000

400M

2009

1400M

Smart Phones

Web 1.0 consumerWeb 2.0 consumer, producer, entertainer, entrepreneur, communicator and collaborator

800Million users-

2011

7.1 B

2013

Increase awareness and knowledge of social media: educate, empower, share, enforce

Discuss cyber-safety and digital literacy

Support social networking to keep kids smart and safe online

Share social media and networking best practices

Objectives- it’s about safety

“ Children and young teens are especially vulnerable to the dangers that may lurk in the online environment. Now is the time we put children's privacy laws on the books, including an 'eraser button' tool for parents and children so that what kids say online does not come back to haunt them when they apply for college or jobs.”

Senator Ed Markeyhttp://www.multichannel.com/policy/markey-concerned-about-new-facebook-policy-teens/146133 October: 2013.

Children’s Future- it’s about security

LOL= LaughOutLoudOMG=Oh my GodRUH= R U horneyPIR=Parent in roomGNOC=Get naked on camera

A Texting Perspective

Empower by teaching to balance distractions

Filter and control vs. fostering independence, critical thinking and decision making

Demonstrate the importance of intention and resulting consequences

Facilitate –cyber expectations, boundaries and limits

Responsible Decision Making

1. How does it affect my privacy?

2. How does it affect my time?

3. How does it affect my reputation?

4. How does it affect my friendships?

Questions to ask about Social Networking

Start a conversation

1. If you are not careful you can give too much information

2. Sharing email, birth date and maiden name can lead to identity theft.

3. Once something is posted, it’s public domain4. “Friends only” no control over what will be

done with the information

How does it affect my privacy?

Confidentialitymatters!

1. It can be distracting2. Too many games, tests, music, videos and

friends status to check3. Side tracked by links and advertisements4. Too many online activities take away from

home work and other responsibilities5. Integrate a disconnect time into a routine

How does it affect my time?

Time management

skills

1. What you say, post, who follows you and comments has impact on your brand/image.

2. Written words cannot be taken away3. Photographs with comments describe character4. It’s difficult to repair a reputation once it’s been

damaged

How does it affect my reputation?

Brandmanagement

1. Friends influence how you think and act2. Make sure to friend people who share your

values and interests. 3. Friends added to your profile demonstrates

those who you associate.4. What do you do when objectionable discussions

are taking place?5. Your interactions show your character

How does it affect my friendships?

Friends are your brand

ambassadors

Teens social media landscape

http://facebook-parental-controls-review.toptenreviews.com/30-statistics-about-teens-and-social-networking.html

Account Settings Name, Username, DOB Email, Security Question

Privacy Settings Profile Contact Applications Search Block List

Profile Basic

Wall-A place where different friends can post information, images and links to a user's profile

Info - A place on within a user's profile containing personal information such as interests, photographs, networks, birthday information, etc

Photos - Pictures that are 'tagged' or 'untagged' on facebook, linking an individual or group in a photograph to a specific facebook profile or group

Profile Components

News Feed-A hub of recent activity submitted by the individual's network

Messages - Similar to an e-mail account, a medium of exchanging messages between individuals and groups

Events - An application that allows a user to invite friends to an event that is organized conveniently through Facebook

Friends - Users who have accepted mutual access to each other's profile

Chat-users who can talk simultaneously with friends who are on facebook

Components

Applications - Additional features on Facebook where users can connect and share information, goods and services

Games - Popular games such as Farmland allow users to play games on facebook

Ads and Pages - Vendors can advertise products and services on facebook

Groups - A place where users can connect to form groups about ideas, common interests, beliefs, etc.

Components

Minimum age is 13 Set up accounts with your kids Create usernames & passwords document Implement privacy settings Talk about privacy and a values-based approach to

social networking Decide together on ground rules

Account Best Practices

Discuss ‘friending’ its value and meaning Friend your kid’s Facebook and other SM sites◦ Address their objections

Join your child’s FB groups Regularly review their wall, posts and photos Make sure they friend people they know personally Meet and engage with kids where they live

Best Practices

Set the tone and expectations around technology ◦ It’s a privilege not a right!

Communicate core values with technology use Define a use/time contract with your child Determine consequences together when contract is

broken Decide on screen technology free time and zones Teach the value of time and balancing distractions Talk to other parents about collaborating on

expectations

Parents Best Practices

Cyber Literacy-best software is our brains

Children should be taught media-cyber literacy

Create primary skill base-line –age appropriate

Define essential components: Interpretation-fact from fiction Critical thinking-impact of postings Security competency-privacy settings

Discussion & demonstration

Connect with Doreen

Email: doreen@nicastroconsultants.com

Website: www.nicastroconsultants.com

Twitter: http://twitter.com/nicastrod

Facebook Business: https://www.facebook.com/NicastroConsultants

LinkedIn Profile: http://www.linkedin.com/in/doreennicastro

LinkedIn Business: http://www.linkedin.com/company/nicastro-consultants