Social Media Tips for Journalists

Social Media Tips for Journalists

United Nations Training Program for Palestinian Journalists

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The State of NewsConsumption in 2015

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More News is Consumed Across Mobile Devices

Source: Reuters Institute Digital News Report 2015

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Takeaway: Develop mobile friendly news content.

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Main Sources of News Are TV & Online (Includes Social)


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Takeaway: Social Media acts as a supporting medium,

not often the main news source.

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Main Sources of News by Age Group


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Takeaway: 18-24 year olds are the biggest age demographic consuming news online and

on social media.

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News Sources Most Often Associated with Accuracy


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Takeaway: Social media is still not considered as reliable and

accurate as other news sources.

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Facebook is Leading Source For News Across Social Media


41% Consume News on Facebook Weekly.

6%10%

17%

20%

Facebook: 41%

6%

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Takeaway: Facebook has the most engaged audience on

social media. Make it a priority.

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76% of social media users regularly access multiple sources of news


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Takeaway: Invest in multiple social media channels to ensure you’re active where readers are.

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Top Social Networks for

News Are Facebook, YouTube,

WhatsApp, Twitter etc.


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Takeaway: Prioritize time splitting reporting on Facebook, YouTube, WhatsApp and Twitter

to reach a wider audience.

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Social Media Fundamentals For Journalists

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Invest in Using a Few Social Channels

For Reporting

Social Media Tips For Journalists

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Know the Difference Between a Journalist’s Use of Social Media vs. a News Organization


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Optimize News Per Channel For Better Distribution


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Understand Which Channels Are Better for Breaking News


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Synch Reporting on Social Media with Other Channels


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Survey and Analyze Your Audience on Social Media


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Ensure Accuracy of Your Reporting on Social Media,

Confirm Sources Accordingly


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Invest in Proper Equipment When Possible Like Portable

Mics, Lighting etc.


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Start with the Channels with the

Most Engaged Audience


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Tips for Effective Reporting on Social Media

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Facebook Tips for Journalists

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Setup a Facebook Page, Optimize for Subscribers

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Get Your Personal FB Page Verified to Access More Features

http://bit.ly/verifyFB

http://bit.ly/verifyFB

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Monitor Trending News from the Mentions App

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Share News That Engages Viewers, Brings People Behind the Scenes

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Use Facebook Live to Report in the Field from the Mentions App

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Example from Journalist Jigar Mehta of AJ+ reporting on Syrian refugees

Use the FB Newswire Page for Verified, Newsworthy Content Worth Sharing

Embed Facebook Content To Integrate Social Reporting

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Twitter Tips for Journalists

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Make Tweets More Impactful with Rich Media

Use TweetDeck to Get More from Twitter

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Live-Tweet to Report on Your Beat & Build an Audience

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WhatsApp Tips for Journalists

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Gather Tips, Pictures, Video & Other Media

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Setup a Dedicate Phone For Your WhatsApp Account

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Experiment with the Broadcast List Feature

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Instagram Tips for Journalists

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Feature Visual Angle of Story

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Tease Long-Form Reporting

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Source Content for Use Elsewhere

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Periscope Tips for Journalists

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Plan Ahead

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Craft an Engaging Description

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Be Responsive to Feedback

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Snapchat Tips for Journalists

Tie Snaps Together to

Provide Ongoing Coverage from your Snapchat

Story

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Make it Easy to Find Your Account on Snapchat

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Thank you for listening!

Please stay in touch.

linkedin.com/in/brianhonigman

[email protected]

Social Media Tips for Journalists

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