Social Media + The Ugly Christmas Sweater Party, "lessons and tips"
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Transcript of Social Media + The Ugly Christmas Sweater Party, "lessons and tips"
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@ramseymwww.ramseymohsen.comwww.kcsweaterparty.com
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what I’m going to talk about
• who am i?• our story• learn about Operation Breakthrough• social media tips and lessons
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Ramsey Mohsen, Consultant + Social Media Strategist
• Practice Lead for Social Media at Digital Evolution Group
• Prolific video blogger, one of the first life-casters on justin.tv, over 1 million views on YouTube, globally featured video on YouTube home page for over three days
• Named one of Kansas City’s inaugural “twenty in their twenties” emerging civic leaders under thirty
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our story.
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2005
2006
2007
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i wanted more out of life.
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14 friends.
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finding the right charity.
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we want to help.
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In 2008 we raised $7,125SOLD OUT ONLINE
In 2009 we raised $18,575SOLD OUT ONLINE
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our digital efforts…
what have we learned?
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your website isn't a destination.
get over yourself.
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Your website isn’t good enough.
• It’s not a destination.
• Leverage the channels:– Email– Google Search– Facebook– YouTube– Twitter
• A website is 1 component of a larger online strategy.
• You must have “outposts” for discovery.
• All roads should lead back to your website.
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is social media the answer?
no.
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• You can’t rely on social media solely.
• It can extend and facilitate …but it doesn’t replace.– Kansas City, “big enough to matter, small enough to care.”
• Everything is “with” but not “instead of”.
- Mitch Joel
• Storytelling still counts for a lot.
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Tips and Lessons
• Send your emails during lunch time and NOT on a Monday.
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leave foursquare tips
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Tips and Lessons
• Content is king. Make it (re)markable.
1.) Assess your content, your strengths of what you can create given budget, time and resources. Assume “the” reporter / blogger.- pictures, video, text- stories/sub-plots you can tell- people, businesses, organizations- top 10 lists
2.) Create your social media calendar + playbook.
3.) If you can, pre-write and/or schedule execution based on your playbook.
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Tagging on Facebook. Using the @ symbol to tag people and other Facebook pages.
Tips and Lessons
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Take advantage of your profile photo.
- 200 x 600 px of space
Tips and Lessons
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Tips and Lessons
• Email your group copy -and- paste Facebook status updates and Tweets to choose from.
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“No one reads all your Tweets. Get over yourself.”
• Twitter is like gigantic gushing stream or river of many things…
• The more you Tweet, your chance of being “noticed” in the huge river of Tweets increases.
• @replies are the “email” of Twitter.
• Time of day DOES matter.
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Tips and Lessons
• Within the description of each video on YouTube place links back to your website for more details.
• Use tags.
• YouTube =
authoritative link-back
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Use that Facebook page profile picture.
Tips and Lessons
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this party is possible because of the generosity of others.
…like the support from @SMCKC
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• $10 will buy a book for our library.
• $20 will buy new shoes for a child.
• $85 will pay for a complete physical for an uninsured child.
• $150 will cover care for an infant for a week.
• $500 will pay for a field trip for 50 children to a museum or theater performance.
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what can you do to help?
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carry our message.
help us give back to this great city.
RT, share, like, follow, attend, volunteer, donate.
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thank you
www.kcsweaterparty.com@kcsweaterparty
by:@ramseym
www.ramseymohsen.com