Social Media | The Business Opportunity for Marketing Agencies
-
Upload
paul-marsden -
Category
Business
-
view
61.743 -
download
1
description
Transcript of Social Media | The Business Opportunity for Marketing Agencies
![Page 1: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/1.jpg)
Social Media
1
Dr Paul MarsdenClickadvisor.com
The Business Opportunity For Marketing Agencies
![Page 2: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/2.jpg)
2
Dr Paul Marsden | Consumer psychologist from crowdsourcing site www.clickadvisor.com
![Page 3: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/3.jpg)
3
Social Media | A Commercial Desert?
![Page 4: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/4.jpg)
4
Social Media
WHATSO WHAT
WHAT NOW
![Page 5: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/5.jpg)
5
Social Media
Online tools for sharing and discussing information
![Page 6: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/6.jpg)
6
Social MediaOnline tools for sharing and
discussing information
![Page 7: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/7.jpg)
7
Social Networking Platforms
Online utilities that connect you to the people around you
![Page 8: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/8.jpg)
8
This is not a social network.It is a social networking platform.
![Page 9: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/9.jpg)
9
This is a social network, a human network that connects everybody to everybody by six conversations
![Page 10: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/10.jpg)
10
Social media - great tools, but who’s making money with them?
![Page 11: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/11.jpg)
11
“Anything invented before you were 18 has been there forever. Anything that turns up before you're 30 is new and exciting. Anything after that is a threat to the world and must be destroyed.” Jim Griffin - OneHouse
![Page 12: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/12.jpg)
12
Sure we can sell advertising space on
social media but is that it?
![Page 13: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/13.jpg)
13
Social Media
WHATSO WHAT
WHAT NOW
![Page 14: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/14.jpg)
14
The Big Picture: Social media is changing our expectations of media - media is now a participation sport
![Page 15: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/15.jpg)
15
Social media is changing our expectationsWhere’s the mouse? A new mantra for marketers
![Page 16: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/16.jpg)
16
Social Media is changing media users into media producers...
...Journalists ...Experts ...DJs
...Broadcasters ...Publishers ...Critics
...Editors ...Archivists ...Network Owners
![Page 17: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/17.jpg)
17
Social media sites now account for 50% of Internet traffic
![Page 18: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/18.jpg)
18
The Marketing Implication. Social media has made word of mouth even more powerful
![Page 19: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/19.jpg)
19
What others say about you is more important than what you say about yourself
0 1 2 3 4 5 6 7 8 9 10
Detractors Neutrals Promoters
How likely would you be to recommend our agency?
![Page 20: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/20.jpg)
20
80% of CEO’s believe their company offers a superior experience...
...8% of their customers agree
Lake Wobegon Effect
![Page 21: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/21.jpg)
21
“A 12% increase in NPS correlates to a doubling of growth”
![Page 22: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/22.jpg)
22
![Page 23: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/23.jpg)
23
Social Media
WHATSO WHAT
WHAT NOW
![Page 24: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/24.jpg)
24
1. Sure, sell social media as an advertising platform - but Beware the Meatball Sundae
![Page 25: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/25.jpg)
25
2. A Bigger Opportunity - sell social media as a value delivery platform - branded utility
![Page 26: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/26.jpg)
26
A Bigger Opportunity: Selling social media as a value delivery platform - branded utility
![Page 27: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/27.jpg)
27
A Bigger Opportunity: Selling social media as a value delivery platform - branded utility
![Page 28: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/28.jpg)
28
A Bigger Opportunity: Selling social media as a value delivery platform - branded utility
![Page 29: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/29.jpg)
29
The marketing logic of the Bigger Opportunity: Using social media as a value delivery platform is to use social media as a word of mouth activator
![Page 30: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/30.jpg)
30
Social Media - It’s not about about what users can do for the brand, it’s about what the brand can do for users
Social Intelligence
Using Social Media as Value Delivery Channel requires passing the Sally-Ann test (AKA how to know if you’re autistic)
![Page 31: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/31.jpg)
31
Social Media: The Really BIG opportunity
![Page 32: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/32.jpg)
32
The Really BIG Opportunity: Selling social media as an innovation platform -
crowdsourcing brand futures
![Page 33: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/33.jpg)
33
The Really BIG Opportunity: Selling social media as an innovation platform -
crowdsourcing brand futures
![Page 34: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/34.jpg)
34
The Really BIG Opportunity: Selling social media as an innovation platform -
crowdsourcing brand futures
![Page 35: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/35.jpg)
35
The Really BIG Opportunity: Selling social media as an innovation platform -
crowdsourcing brand futures
![Page 36: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/36.jpg)
36
The Really BIG Opportunity: Selling social media as an innovation platform -
crowdsourcing brand futures
![Page 37: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/37.jpg)
37
The Really BIG Opportunity: Selling social media as an innovation platform -
crowdsourcing brand futures
![Page 38: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/38.jpg)
38
The Really BIG Opportunity: Selling social media as an innovation platform -
crowdsourcing brand futures
![Page 39: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/39.jpg)
39
The marketing logic of the Really Big Opportunity: Using social media as a innovation platform is to use social media as a word of mouth activator
Salary Negotiation
Technique
![Page 40: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/40.jpg)
40
The marketing logic of using social media as a innovation platform - the Hawthorne Effect
![Page 41: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/41.jpg)
41
Brand Advocacy (Propensity to Recommend)
![Page 42: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/42.jpg)
42
Social Media - The Future?
![Page 43: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/43.jpg)
43
Brand as Marketplace:Assuring Quality
Creators Consumers
A new business model for brands? Brands as marketplaces
![Page 44: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/44.jpg)
44
Ocado
A new business model for brands? Brands as marketplaces
![Page 45: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/45.jpg)
45
iStockphoto as the business model of the future for brands?
![Page 46: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/46.jpg)
46
Take Home
Social Media allows us to market with people instead of at them
![Page 47: Social Media | The Business Opportunity for Marketing Agencies](https://reader033.fdocuments.in/reader033/viewer/2022060106/55493b6fb4c9050f4d8b4c38/html5/thumbnails/47.jpg)
47
Thanks for listening!
www.clickadvisor.comcrowdsourced insight
www.eyeka.comcrowdsourced advertising