Social Media - Take Your Marketing Strategy to the Next Level

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Social Media: Take your marketing to the next level Inbound Marketing Pinnacle Michelle Hillaert Social Media Consultant http://pinnacleofindiana.co

description

An overview of Social Media from the why, to the what, to... What's next?

Transcript of Social Media - Take Your Marketing Strategy to the Next Level

Page 1: Social Media - Take Your Marketing Strategy to the Next Level

Social Media: Take your marketing to the next level

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Pinnacle

Michelle HillaertSocial Media Consultant

http://pinnacleofindiana.com

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Insert video via @equalman, www.socialnomics.net

Social Media Revolution 2 (Refresh)

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Why use Social Media?

The Natural Progression of Marketing

through Media

Radio

Television

Web Site

Social Media

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What IS Social Media?

Win friends & Influence people.

Sound Familiar?

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Benefits - Building Relationships

• Personal level• Transparency• Trust – Prefer to do

business with someone you know.

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Benefits - Reputation Management

andNational

Local

Jakarta Post / J. Adiguna

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Benefits – Idea Generation

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Benefits – Competitor Research

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• Networking through Direct Connections• Company profile vs. Personal• Great tool for HR

– Job Listings– Recommendations – business and personal

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• Listening and participating in conversations• Microblogging• Referrals to

valuable info• Twitter lists

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• User Profiles– Personal

• Groups– Built around Organization

or Cause– Privacy Settings

Photo by Hedrok

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Facebook Page

• Users “Like” your page• Grow virally• Advertise events• Customization• Targeted marketing

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Facebook Open Graph

“Social Web”Welcome to the

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Gary Vaynerchuck Wine Library TV

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Making Social MediaA Game!

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• Build your reputation• Social Media

Optimization• Give personality

to your company• Build community through reciprocal Linking

BloggingShare your Expertise!

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Blog/WebsiteOrganization

The Social Media Cycle

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Mommy Blogger – MomAdvice.com

Blogging makes a Difference!

Starts writing, sharing ‘mom advice.’

Results???

@momadvice

Respected speaker, writer… represents large brands like Kenmore, Glade, Wal-Mart, etc.

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Lake Arrowhead

• Business lacking• No money for advertising• Turn to social media• Experience Social Media Success!

“What are we going to do?”

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Tying It All Together

“Search engines, Twitter, Foursquare, status updates… help Marketers listen (and respond) to consumers

at their point of need.”

Six Pixels of Separationhttp://www.twistimage.com/

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Getting Started

What kind of presence do you need?

What’s YOUR story?

BrandingListen

Create goals

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Create Accounts and Set Up Profiles

3. Profile branding

You are your own brand.

1. Secure your username

2. Set up accounts

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Profile Branding

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Create Your Customized Strategy

• Define tactics

What do your customers want?

• Content list - 90/10 Rule

• Social Media Person/Team

• Social Media Policy

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Be Active

• Keep profile updated & creative• Keep status updated• Have patience and be consistent• Getting the word out

Continue to grow as an information leader.

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Common Mistakes in Social Media

• Forgetting 90/10 Rule• Be careful what you post• Following a ton of people• Beware of automation

Try to avoid these mistakes:

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Social Media – Ongoing

“It’s a process, not an event... Events are easier to manage, pay for and get excited about.

Processes build results for the long haul.”

Seth GodinSethgodin.typepad.com

December 10, 2009

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Next Steps

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Pinnacle in Social Media

http://pinnacleofindiana.com/blog

Twitter: @pinnacleindiana

LinkedIn: http://www.linkedin.com/companies/

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