Social Media Survival Guide
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Transcript of Social Media Survival Guide
Social Media Social Media Survival GuideSurvival Guide
By Darrell Kim and Chris Gilding
Social Media Survival GuideSocial Media Survival Guide
What is Social Media?
Social media is an umbrella term that defines the various activities that
integrate technology, social interaction, and the construction of words, pictures, videos and audio.
Social Media
OLD• Newspapers• Magazines• Television• Radio• Books• CDs• DVDs• Box of Photos• Paper, phone books
NEW• Blogging• Wikis• Digital photos• MP3s• Portals• Webtops• Streams• RSS
Characteristics of New Media
• Live updates• Interactivity• Archival automation• Mix media• Syndicatable, linkable, reusable• Connect
Tween online activities
Nettiqute• Respect - Golden Rule• Behave like you do in real life• Respect other people's time and
bandwidth• Share expert knowledge• Help keep flame wars under control• Respect OPP• Don't abuse your power• Be forgiving of other people's mistakes
Connect
Create, Consume, Capture
Social Media Tools provide functionality in three major ways:
• Create – the creation and hosting of social media (videos, pictures, text, podcasts, etc.)
• Consume – reading, subscribing to, experiencing (blog readers, iTunes)
• Connect– networking, finding other with similar interests (Facebook, LinkedIN)
Mindset in creating Social Media
“I will survive”One of the ways to approach this is like a marketer. Take a read, for example, of Dan and
Chip Heath's Made To Stick:• Simple
Have a single clear mission by finding the core of what you do and ridding the noise and chaos that no doubt currently surrounds it.
• UnexpectedPutting a man on the moon before the end of the 60s seemed like science fiction, not science. Break down misconceptions of what is and is not possible.
• ConcreteDon't abstract - put forward notions with which no-one can quibble: Man, Moon, Decade.
• CredibleThe man on the moon idea came from a President's mouth. Leaders have to lead by making informed unexpected decisions. They have to know the detail of what is being proposed, too, which means becoming more expert than they have been in new domains.
• EmotionalAppeal to the aspirations and emotions of people, and take off that analytical hat. Does your education leader want your region to be the best education region in the world? If not, why not?
• StoryThe man on the moon story is all about overcoming obstacles, and has inspired many other stories. Make sure you have a story to tell if you want to lead others with you.
Tools of the Trade
Video/camera phone
Tools of the Trade
Digital Video Camera
Tools of the Trade
Digital Camera
Create - Video
Create - Video
Create - Video
Create - Video
Create - Video
Create - Video
Create - VideoDistribution
Video SitesYouTube MySpace
Google Video Yahoo! Video Dailymotion
Blip.tvPhotobucket
metacafe bolt
Putfile
Create - VideoConversion
MP4 Videos FLV Videos
http://vixy.net
Create - Podcasts
Create - Podcasts
Create - Podcasts
Create - Podcasts
Create - Podcasts
Social Bookmarking
Create - Graphics
http://www.lifeclever.com/10-free-web-based-alternatives-to-photoshop/
Create - Graphics
Create - Graphics
Onlinephototool.com
Create - Graphics
Create - Graphics
Create - Graphics
Create - Graphics
Create - Slides
Create - Slides
Consume tools
Consume tools
Consume tools
Consume tools
Connect tools
Capitalize
Connect tools
http://www.youtube.com/watch?v=ddO9idmax0o
What are you doing?
Connect tools
Connect tools
Connect/Capture
Connect tools
Connect
Connect
Consume
Consume Video
Connect tools
Connect
http://voicethread.com/#q+hawaii.b82433.i500008
Connect
http://www.classroom20.com/
How can I survive?
• Participate - Try everything• The curriculum should fit the tool, not
the other way around• Don’t be afraid to ask for help• Don’t be afraid to offer help
Questions?
Rough ideas
• http://tutpup.com – comp education
• http://simplespark.com/ - catalog site of web 2.0 apps.