Social Media Summit Bucuresti 2016 - Virginia Otel, Garanti Bank

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Transcript of Social Media Summit Bucuresti 2016 - Virginia Otel, Garanti Bank

Page 1: Social Media Summit Bucuresti 2016 - Virginia Otel, Garanti Bank
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Sursa: TSYS Banking and Social Media 2013

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Sursa: Deloitte ‘Who says banks can’t be social?‘ 2014

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Total noi fani acumulati de cele mai active 6 banci din Romania pe Facebook

Sursa: Facebrands 10-02-2016

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0 50000 100000 150000 200000 250000 300000 350000 400000 450000 500000

Banca A

Banca B

Garanti Bank

Banca C

Banca D

Banca E

2013

2014

2015

Numarul total de fani care au interactionat cu paginile celor 6 cele mai active banci din Romania pe Facebook

Sursa: Facebrands 10-02-2016

9x

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Ce fel de mesaje transmit bancile din Romania in social media?

Sursa: EY 2016 „Social media si mediul de afaceri romanesc”

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Generatia Y doreste sa faca aproape totul ONLINE

Sursa: KPMG ‘Banking for the future’

April 2015

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Sursa: KPMG ‘Banking for the future’

April 2015

71% dintre clienti considera ca relatia lor cu banca este una axata doar pe tranzactiile pe care le fac

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Source: Reuters Institute Journalistm, Media and technology predictions 2016,

Continutul video a reprezentat 50% din traficul generat in 2015 de dispozitivele mobile.

In mai putin de 6 ani acest procent va ajunge la 70%.

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https://www.youtube.com/user/GarantiBankRO/

Numarul total de minute vizionate din #cuincredere se apropie de jumatatea timpului necesar sa vezi

intreg serialul Tanar si Nelinistit

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